The collaboration will empower LMC members to enhance audience engagement and drive subscription conversion.

Piano is proud to announce a new partnership with the Local Media Consortium, a strategic alliance of leading local media companies, including more than 3,500 outlets from 90 media companies across the United States, Canada and Puerto Rico. 

As part of the new agreement, LMC members will be able to take advantage of preferred membership rates on Piano launch services and software license fees, to grow their subscription businesses and introduce new revenue streams. Publishers using Piano software and services see a growth of between 200 and 2,000 percent in subscriptions in the first two years post-launch.

“Piano loves working with world-class media companies of all sizes, to help them better understand and engage with their users, and build new revenue streams — and we’re proud to be partnering with the LMC’s members to do exactly that,” said Trevor Kaufman, CEO of Piano. “Using the Piano platform and services, LMC members will be able to launch and optimize a paid content strategy, personalize their offerings, reduce ad blocking and visualize their results.”

Through the new partnership, Piano hopes to help local media enterprises build their subscription businesses and introduce new revenue potential — optimizing the entire customer experience. Piano will also enable LMC members to monetize content and use machine learning to examine the metrics most important for driving subscription conversion. 

“We are delighted to add Piano to our list of distinguished tech partners and provide their innovative digital business platform to our members,” said Fran Wills, CEO of the LMC. “By joining forces with Piano, the LMC facilitates even greater benefits for local media companies, enabling our members to build dedicated audiences and increase revenue.” 

By harnessing its purchasing power and negotiating money-saving deals with digital business and technology partners, the Local Media Consortium delivers significant ROI to its members, with the majority of members realizing a 1,000 percent return on their membership investment. 

LMC members that want to take advantage of the preferred rates are encouraged to reach out to Piano here.  

About the Local Media Consortium

The Local Media Consortium delivers economic value through strategic partnerships on behalf of nearly 90 local media companies in top markets across the United States, Canada and Puerto Rico, and includes more than 4,000 outlets. The LMC delivers over $50M in annual financial benefit to its members by harnessing their combined volume and scale to reduce costs and increase revenue with technology and service providers like Google, Facebook, Monster and others. According to ComScore, the aggregated LMC audience footprint spans 212 million monthly unique visitors and reaches 80% of the U.S. online audience. More information is available at localmediaconsortium.com.