Piano, a global analytics and activation platform, today announced it has been selected as the winner of the “Best MarTech Startup” award in the fourth annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry. In 2020, MarTech Breakthrough recognized Piano CEO Trevor Kaufman with the “Best MarTech CEO” award.

As more and more interactions between companies and their customers happen online, organizations need to expand the lifecycle and value of every digital interaction to drive scale, engagement and revenue. Piano’s powerful end-to-end platform helps clients understand and influence customer behavior by putting the power of insights and logic into the hands of their employees.

“Operating virtually over the last year has been challenging for everyone. But I am so proud of the dedication that has allowed our team to keep doubling our client base every year while continually enhancing our analytics and activation platform,” said Trevor Kaufman, CEO, Piano. “We’re honored that MarTech Breakthrough has once again chosen to recognize the impact Piano has had on the martech landscape.”

The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology related categories, including marketing automation, market research and customer experience, adtech, salestech, marketing analytics, content and social marketing, mobile marketing and more. This year’s program attracted more than 2,850 nominations from over 17 different countries.

“Over the course of a year that saw many organizations lose revenue or even go out of business in the midst of a global pandemic, Piano provided a necessary and complementary solution for the market as consumers flocked to support national and local media outlets,” said James Johnson, managing director at MarTech Breakthrough. “Piano, simply put, has become a must-have technology for media and publishing businesses to effectively grow, engage and optimize their audience experiences. We are so pleased to be able to congratulate Piano on being our choice for ‘Best MarTech Startup’ of 2021.”

Piano has been recognized as one of the fastest-growing, most innovative technology companies in the world by Red Herring, World Economic Forum and Deloitte. So far in 2021, Piano has also nabbed a Data Management Solution of the Year award from Data Breakthrough, Organization of the Year in the Business Intelligence Group’s Sales and Marketing Technology Awards “The Sammys” and been named a finalist in the 2021 Digiday and INMA awards programs.