No matter how successful your subscription program is, you’ll always have customers on the edge of churning, or those you have to win back—and as your subscriber base grows, combating churn becomes increasingly important. Piano strategist Katelyn Belyus and product leaders Rachael Sydnes and Sasha Zavadsky took a deep dive on churn:

• Passive churn prevention tactics + best practices you can implement immediately
• Win-back campaigns that convince users to re-subscribe
• A sneak peek at upcoming Piano features that target active churn