Piano Analytics Wins New Product of the Year in 2021 BIG Awards for Business
Piano Analytics has been recognized as New Product of the Year in the Business Intelligence Group’s BIG Awards for Business. The organization’s annual awards program recognizes the companies, products and people that are leading their respective industries.
Piano Analytics sets itself apart from other legacy tools with superior quality data collection from digital devices, ensuring accuracy and reliability in reporting and insights. This is coupled with integrated consent management, ensuring privacy and data compliance standards are met and maintained.
Silos in data management are a top challenge for brand and publisher executives, according to The State of Audience Data and Analytics, a recent report from Piano and Digiday. Piano Analytics addresses this obstacle head-on by helping organizations collect data from a broad range of digital devices (web, apps, smart speakers, CTV, etc.) and combine it with other data sources from things like products, content and transactions to create a single source of truth. This reliable, accurate data can then be easily shared and accessed by every team and every employee, regardless of their data proficiency, to ensure strategic alignment.
“No organization has a shortage of data right now. The real challenge is figuring out how to organize that data, make sense of the numbers and bring it to life,” said Trevor Kaufman, CEO, Piano. “Piano Analytics is a critical addition to our full digital experience cloud, allowing us to help organizations both understand and influence customer behavior by putting data to work with real-time analysis and targeting.”
While other platforms use data sampling to deliver insights, Piano Analytics recognizes the risk this estimation creates for businesses and instead analyzes all data collected at a granular level. This creates greater confidence for business decision-makers who need a complete and accurate picture of their customer to develop sound strategies. It also enables organizations to use Piano’s built-in activation tools for user journey orchestration, audience segmentation, identity management and more.
“We are so proud to reward Piano for their outstanding 2021 leadership and achievements,” said Maria Jimenez, chief nomination officer of the Business Intelligence Group. “This year’s group of winners are clearly leading by example in the global business community.”
Piano announced the launch of Piano Analytics in September, following the company’s acquisition of digital analytics and contextual data leader AT Internet. The combined solution aims to solve the “last mile problem” of data by integrating a world-class digital analytics solution with tools to create personalized customer experiences.