How Ireland’s national broadcaster repositioned its on-demand video service and increased engagement by 49%
With the growing popularity of streaming services, especially among younger audiences, RTÉ, Ireland’s national broadcaster, needed to reach new audiences and grow engagement with its RTÉ Player service.
Piano Analytics allowed RTÉ to gain a deeper understanding of video content on the RTÉ Player. Armed with more insights than ever about how their audience consumed media content, RTÉ implemented key strategic changes in the media player environment.
Key Discoveries:
- 49% increase in time spent with RTÉ’s video on-demand service
- 29% of the streams viewed on the RTÉ player are now either boxset or Player original content.
Learn more about RTÉ’s success working with Piano Analytics in this case study.
