How automation helped Texas Monthly drive social engagement, post quantity
Texas Monthly, the national magazine of Texas, chronicled the state of Texas across print, digital, podcasts, videos, books, and live events and reaches an audience of more than 30 million monthly.
Looking to better engage with their audience and increase site referrals, the team at Texas Monthly identified key tactics to initiate but lacked bandwidth to execute any new initiatives with their current social workflows.
Texas Monthly looked to Socialflow, a Piano company, to help streamline their social processes and save time with automation. In addition to time savings, working with Socialflow also provided benefits like consolidated reporting, and better access and use of their social data to inform their strategy.
Using Socialflow, Texas Monthly has seen:
- 20% increase in post quantity
- 350 % increase in engagement rate (Facebook/Instagram)
- 26 hours/week saved
- 14 hours/week increased posting coverage
Read the complete case study to learn more about how Socialflow helped Texas Monthly drive engagement and post quantity.