Digiday Honors Mediahuis’ Use of Piano for Most Effective Campaign of 2020
We’re so proud to have been recognized alongside Mediahuis as the Digiday Marketing & Advertising Awards Europe winner for Most Effective/Measurable Campaign of 2020. Digiday recognized MH Data Studio and MH Brand Studio, the data analytics and custom content divisions of Mediahuis, for running an innovative and highly effective data-driven branded content profiling campaign on their websites.
Mediahuis selected Piano as the data engine to power real-time data analysis, build high-value audience segments, and deploy personalized messages to create innovative advertising products and effective campaigns for their customers. By using Piano, they were able to deploy targeted messaging for disparate products, and ultimately reach the right audience to improve on-site and brand engagement.
The Digiday Marketing & Advertising Awards Europe recognize brands, agencies, media companies and technology providers that successfully developed engaging customer experiences for European audiences in the wake of ever-tightening privacy regulations, the looming inevitability of third-party cookie deprecation, and an increasingly fractured and omnichannel consumer environment.
“It’s exciting to be recognized among world-class brands, publishers, and technology companies that are finalists on Digiday’s list,” says Heleen De Winne, Data Scientist at Mediahuis. “We’re so thrilled that Mediahuis and Piano collaborated to create this solution so our advertising clients can run effective, targeted, and personalized advertising campaigns that reach the right audiences with the right messages. It’s an honor to be acknowledged for those accomplishments.”
On behalf of everyone at Piano, we thank the jury at Digiday Marketing & Advertising Awards Europe for the recognition and this award!
Click here to read the full announcement on Digiday’s website.