{"id":12234,"date":"2021-01-29T02:31:44","date_gmt":"2021-01-29T02:31:44","guid":{"rendered":"https:\/\/piano.io\/ja\/?p=12234"},"modified":"2022-07-25T17:50:20","modified_gmt":"2022-07-25T17:50:20","slug":"why-zero-party-data-is-publishers-secret-weapon-in-a-post-cookie-world-4","status":"publish","type":"post","link":"https:\/\/media.tinypass.com\/ja\/resources\/why-zero-party-data-is-publishers-secret-weapon-in-a-post-cookie-world-4\/","title":{"rendered":"\u306a\u305cCookie\u30ec\u30b9\u306e\u4e16\u754c\u3067\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u30c7\u30fc\u30bf\u304c\u79d8\u5bc6\u5175\u5668\u306b\u306a\u308a\u5f97\u308b\u306e\u304b"},"content":{"rendered":"\n

3rd\u30d1\u30fc\u30c6\u30a3Cookie\u306e\u7121\u52b9\u5316\u304c\u523b\u3005\u3068\u8feb\u3063\u3066\u3044\u307e\u3059\u3002GDPR\u30fbCCPA\u306b\u3088\u308b\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fdd\u8b77\u3001Google\u30fbApple\u306b\u3088\u308b3rd\u30d1\u30fc\u30c6\u30a3Cookie\u306e\u5236\u9650\u306f\u30013rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u8870\u9000\u3092\u66f4\u306b\u52a0\u901f\u3055\u305b\u3066\u3044\u308b\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002\u591a\u304f\u306e\u30a2\u30c9\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u4f01\u696d\u306f\u3001\u3053\u306e\u5909\u9077\u306b\u3088\u3063\u3066\u81ea\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u304c\u8105\u304b\u3055\u308c\u308b\u3068\u898b\u3066\u304a\u308a\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u4f01\u696d\u306e\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u304c\u96e3\u3057\u304f\u306a\u308b\u306e\u3067\u306f\u3001\u3068\u3044\u3046\u61f8\u5ff5\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

3rd\u30d1\u30fc\u30c6\u30a3Cookie\u306e\u7d42\u7109\uff1d\u30d3\u30b8\u30cd\u30b9\u3078\u306e\u5927\u304d\u306a\u8105\u5a01\u30fb\u30fb\u30fb\u672c\u5f53\u306b\u305d\u3046\u3067\u3057\u3087\u3046\u304b\u3002Piano\u3067\u306f\u3053\u308c\u3092\u30013rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u304b\u30891st\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3001\u305d\u3057\u3066\u66f4\u306b\u91cd\u8981\u306a\u30bc\u30ed\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3078\u3068\u8ef8\u8db3\u3092\u79fb\u3057\u3066\u3044\u304f\u30c1\u30e3\u30f3\u30b9\u3067\u3042\u308b\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u30e6\u30fc\u30b6\u30fc\u305f\u3061\u306f\u6bce\u65e5\u30e1\u30c7\u30a3\u30a2\u4f01\u696d\u306e\u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u3066\u306f\u3001\u660e\u793a\u7684\u540c\u610f\u306e\u4e0b\u3001\u6b63\u78ba\u306a\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u4f01\u696d\u304c\u6700\u3082\u5fc5\u8981\u3068\u3057\u3066\u3044\u308b\u985e\u306e\u30c7\u30fc\u30bf\u3067\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306f\u304a\u6c17\u306b\u5165\u308a\u306e\u30b5\u30a4\u30c8\u3078\u306e\u3088\u308a\u4fbf\u5229\u306a\u30a2\u30af\u30bb\u30b9\u3084\u3001\u6709\u6599\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30a2\u30f3\u30ed\u30c3\u30af\u306a\u3069\u3067\u4f1a\u54e1\u767b\u9332\u3084\u30b5\u30d6\u30b9\u30af\u30e9\u30a4\u30d6\u3092\u9078\u3073\u3001\u81ea\u3089\u9032\u3093\u3067\u500b\u4eba\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u306e\u3067\u3059\u3002\u3053\u306e\u4e8b\u5b9f\u3092\u9069\u5207\u306b\u5229\u7528\u3059\u308b\u3053\u3068\u304c\u3001\u65b0\u3057\u3044\u30c7\u30fc\u30bf\u30e9\u30f3\u30c9\u30b9\u30b1\u30fc\u30d7\u3067\u4f01\u696d\u304c\u524d\u9032\u3059\u308b\u30ad\u30fc\u306b\u306a\u308a\u5f97\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n

3rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u554f\u984c\u70b9<\/span><\/p>\n\n\n\n

\u30b5\u30a4\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u7406\u89e3\u3068\u3001\u65b0\u305f\u306a\u30e6\u30fc\u30b6\u30fc\u306e\u767a\u898b\u306e\u76ee\u7684\u3067\u3001\u4f01\u696d\u306f\u9577\u3044\u95933rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306b\u4f9d\u5b58\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u30c7\u30fc\u30bf\u4ef2\u4ecb\u696d\u8005\uff08\u30c7\u30fc\u30bf\u30a2\u30b0\u30ea\u30b2\u30fc\u30bf\u30fc\uff09\u306b\u3088\u3063\u3066\u8ca9\u58f2\u3055\u308c\u308b\u3053\u306e\u7a2e\u306e\u30c7\u30fc\u30bf\u306f\u3001\u81a8\u5927\u306a\u91cf\u304c\u5165\u624b\u53ef\u80fd\u3067\u3042\u308a\u3001\u3044\u308d\u3044\u308d\u306a\u6d88\u8cbb\u8005\u306e\u30bf\u30a4\u30d7\u3092\u898b\u3064\u3051\u3089\u308c\u308b\u3068\u3044\u3046\u30dd\u30c6\u30f3\u30b7\u30e3\u30eb\u306f\u3042\u308a\u307e\u3059\u304c\u3001\uff13\u3064\u306e\u5927\u304d\u306a\u8ab2\u984c\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u7b2c\u4e00\u306b\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3068GDPR\u306b\u95a2\u3059\u308b\u6d88\u8cbb\u8005\u306e\u61f8\u5ff5\u304c\u9ad8\u307e\u3063\u3066\u3044\u308b\u3053\u3068\u3067\u3059\u3002\u6d88\u8cbb\u8005\u306f\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3084\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306b\u5bfe\u3057\u3066\u3001\u4ee5\u524d\u306b\u5897\u3057\u3066\u654f\u611f\u306b\u306a\u3063\u3066\u304d\u3066\u304a\u308a\u3001\u305d\u308c\u304cGDPR\u3084\u30d6\u30e9\u30a6\u30b6\u30af\u30c3\u30ad\u30fc\u30dd\u30ea\u30b7\u30fc\u306a\u3069\u306e\u898f\u5236\u5c0e\u5165\u306e\u59cb\u307e\u308a\u306b\u306a\u308a\u30013rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u4fe1\u983c\u6027\u304c\u4f4e\u4e0b\u3057\u305f\u539f\u56e0\u3067\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u6b21\u306b\u30013rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306f\u6700\u65b0\u306e\u30c7\u30fc\u30bf\u3067\u306f\u306a\u3044\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3053\u3068\u3067\u3059\u3002\u3042\u308b\u5e83\u544a\u306e\u5546\u54c1\u3092\u3059\u3067\u306b\u8cfc\u5165\u6e08\u307f\u3067\u3042\u3063\u305f\u308a\u3001\u8cfc\u5165\u3057\u306a\u3044\u3053\u3068\u306b\u6c7a\u3081\u305f\u6d88\u8cbb\u8005\u304c\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3055\u308c\u7d9a\u3051\u3066\u3057\u307e\u3046\u306e\u3067\u3059\u3002\u6570\u9031\u9593\u306b\u6e21\u308a\u3001\u305d\u306e\u6d88\u8cbb\u8005\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u3067\u540c\u3058\u5546\u54c1\u306e\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u3066\u3057\u307e\u3046\u306e\u306f\u305d\u306e\u70ba\u3067\u3059\u30022\u9031\u9593\u3001\u3082\u3057\u304f\u306f2\u30f6\u6708\u524d\u306e\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u3067\u6226\u7565\u3092\u69cb\u7bc9\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u30c7\u30fc\u30bf\u81ea\u4f53\u3068\u305d\u308c\u306b\u57fa\u3065\u3044\u3066\u69cb\u7bc9\u3055\u308c\u305f\u6226\u7565\u306f\u52b9\u679c\u7684\u3067\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308a\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u4e0d\u4fe1\u3092\u62db\u304d\u307e\u3059\u3002\u307e\u305f\u30013rd\u30d1\u30fc\u30c6\u30a3Cookie\u306e\u5236\u9650\u306b\u3088\u308a\u3001\u4eca\u5f8c3rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u6b63\u78ba\u6027\u304c\u3088\u308a\u3044\u3063\u305d\u3046\u4f4e\u304f\u306a\u308b\u3053\u3068\u306f\u76ee\u306b\u898b\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u6700\u5f8c\u306b\u30013rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u30bd\u30fc\u30b9\u306f\u66d6\u6627\u306a\u3053\u3068\u304c\u591a\u304f\u3001\u3069\u306e\u3088\u3046\u306b\u53ce\u96c6\u30fb\u96c6\u8a08\u30fb\u8ca9\u58f2\u3055\u308c\u3066\u3044\u308b\u304b\u306f\u30d6\u30e9\u30c3\u30af\u30dc\u30c3\u30af\u30b9\u5316\u3055\u308c\u3066\u3057\u307e\u3063\u3066\u3044\u308b\u4e8b\u5b9f\u3067\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306e\u540c\u610f\u304c\u5e38\u306b\u8a8d\u8b58\u30fb\u691c\u8a3c\u53ef\u80fd\u3067\u306f\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u696d\u754c\u304c\u30c7\u30fc\u30bf\u306e\u900f\u660e\u6027\u306b\u95a2\u3059\u308b\u30eb\u30fc\u30eb\u3092\u53b3\u683c\u5316\u3055\u305b\u308b\u306b\u3064\u308c\u3066\u30013rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u6709\u7528\u6027\u306f\u4f4e\u4e0b\u3057\u7d9a\u3051\u308b\u3067\u3057\u3087\u3046\u3002 <\/p>\n\n\n\n

3rd\u30d1\u30fc\u30c6\u30a3Cookie\u3068\u306f\u9055\u3044\u30013rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306f\u5b8c\u5168\u306b\u6d88\u6ec5\u3057\u3066\u3057\u307e\u3046\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u30c7\u30fc\u30bf\u306e\u4fa1\u5024\u304c\u8457\u3057\u304f\u4f4e\u4e0b\u3059\u308b\u3053\u3068\u306b\u5909\u308f\u308a\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001\u30e1\u30c7\u30a3\u30a2\u4f01\u696d\u306b\u306f\u3088\u308a\u512a\u308c\u305f\u4ee3\u66ff\u6848\u304c\u3059\u3067\u306b\u5b58\u5728\u3057\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n

\uff13rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306b\u53d6\u3063\u3066\u4ee3\u308f\u308b\u3082\u306e\u3068\u306f\uff1f<\/span><\/p>\n\n\n\n

\u3053\u306e\u201d\u30dd\u30b9\u30c83rd\u30d1\u30fc\u30c6\u30a3Cookie\u306e\u4e16\u754c\u201d\u306b\u304a\u3044\u3066\u3001\u307e\u3060\u89e3\u6c7a\u3055\u308c\u3066\u3044\u306a\u3044\u554f\u984c\u304c\u591a\u3005\u3042\u308a\u307e\u3059\u304c\u3001\u307e\u305a\u306f\u3063\u304d\u308a\u3068\u8a00\u3048\u308b\u3053\u3068\u306f\u3001\u30c7\u30fc\u30bf\u306e\u4fe1\u983c\u6027\u304c\u9ad8\u3051\u308c\u3070\u9ad8\u3044\u307b\u3069\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306e\u30d3\u30b8\u30cd\u30b9\u30d1\u30fc\u30c8\u30ca\u30fc\u306b\u3068\u3063\u3066\u3001\u305d\u306e\u30c7\u30fc\u30bf\u306e\u4fa1\u5024\u304c\u9ad8\u307e\u308a\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306b\u30b3\u30b9\u30c8\u3092\u304b\u3051\u308b\u3053\u3068\u306b\u524d\u5411\u304d\u306b\u306a\u308b\u3001\u3068\u8a00\u3046\u3053\u3068\u3067\u3059\u3002\u305d\u308c\u3092\u5b9f\u73fe\u3067\u304d\u308b\u4ee5\u4e0b\u306e\u30c7\u30fc\u30bf\u3068\u6bd4\u8f03\u3059\u308b\u3068\u30013rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306f\u3084\u306f\u308a\u4e0d\u5341\u5206\u3067\u3042\u308b\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n\n\n\n

\u30bc\u30ed\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf<\/strong>\u3068\u306f\u3001\u9867\u5ba2\uff08\u30b5\u30a4\u30c8\u30e6\u30fc\u30b6\u30fc\uff09\u304c\u610f\u56f3\u7684\u306b\u904b\u55b6\u4f01\u696d\u3068\u5171\u6709\u3059\u308b\u30c7\u30fc\u30bf\u306e\u3053\u3068\u3067\u3059\u3002\u4f1a\u54e1\u767b\u9332\u6642\u306b\u30d5\u30a9\u30fc\u30e0\u306b\u5165\u529b\u3055\u308c\u305f\u3001\u9867\u5ba2\u306e\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u3084\u6027\u5225\u306a\u3069\u306eCRM\uff08\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\uff09\u30c7\u30fc\u30bf\u3084\u3001Web\u30b5\u30a4\u30c8\u306e\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3067\u9078\u629e\u3057\u305f\u8a2d\u5b9a\u60c5\u5831\u306a\u3069\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u4fa1\u5024\u4ea4\u63db\u306e\u4e00\u74b0\u3068\u3057\u3066\u3084\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u5411\u4e0a\u306e\u70ba\u306b\u3001\u9867\u5ba2\u306e\u660e\u793a\u7684\u306a\u540c\u610f\u306e\u3082\u3068\u3067\u63d0\u4f9b\u3055\u308c\u305f\u30c7\u30fc\u30bf\u3067\u3059\u3002\u3053\u308c\u306f\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3084\u30d6\u30e9\u30f3\u30c9\u304c\u53ce\u96c6\u3067\u304d\u308b\u6700\u3082\u4fa1\u5024\u306e\u3042\u308b\u3082\u306e\u3067\u3059\u304c\u3001\u6b63\u78ba\u306b\u8a00\u3048\u3070\u6240\u6709\u8005\u306f\u4f01\u696d\u3067\u306f\u306a\u304f\u9867\u5ba2\u81ea\u8eab\u3067\u3059\u306e\u3067\u3001\u9867\u5ba2\u306e\u540c\u610f\u304c\u306a\u3051\u308c\u3070\u4f7f\u7528\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u305a\u3001\u30c7\u30fc\u30bf\u306e\u4fdd\u8b77\u3082\u614e\u91cd\u306b\u884c\u308f\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001\u975e\u5e38\u306b\u6b63\u78ba\u3067\u3001\u4fe1\u983c\u6027\u3068\u900f\u660e\u6027\u306e\u9ad8\u3044\u3082\u306e\u3067\u3059\u3002<\/p>\n\n\n\n

1st\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf<\/strong>\u306f\u3001\u30bc\u30ed\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u542b\u3080\u3068\u8003\u3048\u3089\u308c\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u304c\u3001Web\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u3092\u95b2\u89a7\u3057\u305f\u308a\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b9\u30c8\u30a2\u3092\u8a2a\u554f\u3057\u305f\u308a\u3059\u308b\u969b\u306b\u9867\u5ba2\u3092\u89b3\u5bdf\u3057\u53ce\u96c6\u3059\u308b\u884c\u52d5\u30c7\u30fc\u30bf\u3082\u542b\u307e\u308c\u3066\u3044\u307e\u3059\u3002\u884c\u52d5\u30c7\u30fc\u30bf\u306e\u3088\u3046\u306a\u30bf\u30a4\u30d7\u306f\u30bc\u30ed\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3068\u306f\u7570\u306a\u308a\u3001\u9867\u5ba2\u306e\u6697\u9ed9\u7684\u306a\u5408\u610f\u306e\u4e0b\u3067\u53ce\u96c6\u3055\u308c\u308b\u30c7\u30fc\u30bf\u3067\u3059\u304c\u3001\u4f9d\u7136\u3068\u3057\u3066\u4fa1\u5024\u306e\u9ad8\u3044\u3082\u306e\u3068\u8003\u3048\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u7406\u7531\u306f\u4ee5\u4e0b\u306e\uff13\u3064\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n

  1.  \u4e8b\u696d\u8005\u81ea\u8eab\u304c\u53ce\u96c6\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u6b63\u78ba\u6027\u304c\u9ad8\u3044<\/li>
  2. \u81ea\u793e\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304b\u3089\u5f97\u3089\u308c\u308b\u30a4\u30f3\u30b5\u30a4\u30c8\u306f\u3001\u4ed6\u793e\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3068\u6bd4\u8f03\u3057\u3066\u3001\u5f7c\u3089\u306e\u55dc\u597d\u3084\u884c\u52d5\u3092\u771f\u306b\u53cd\u6620\u3057\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3002\u3064\u307e\u308a\u30011st\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u6226\u7565\u304c\u6210\u529f\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3002<\/li>
  3.  \u30c7\u30fc\u30bf\u304c\u53ce\u96c6\u30fb\u4fdd\u5b58\u3055\u308c\u308b\u6761\u4ef6\u3092\u81ea\u793e\u304c\u7ba1\u7406\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u30c7\u30fc\u30bf\u306e\u8aa4\u7528\u3084GDPR\u3078\u306e\u6e96\u62e0\u306b\u95a2\u3059\u308b\u61f8\u5ff5\u304c\u5c11\u306a\u3044<\/li><\/ol>\n\n\n\n

    2nd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf<\/strong>\u306f\u30011st\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u63d0\u643a\u3057\u3066\u3044\u308b\u4ed6\u793e\u306b\u6e21\u3057\u305f\u969b\u306b\u3001\u305d\u306e\u3088\u3046\u306a\u547c\u3073\u540d\u306b\u5909\u308f\u308a\u307e\u3059\u3002\u8a00\u3044\u63db\u3048\u308c\u30702nd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306f\u3001\u4ed6\u793e\u306e1st\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306a\u306e\u3067\u3059\u3002\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u304c\u76f8\u4e92\u5229\u76ca\u306e\u305f\u3081\u306b\u5c0f\u58f2\u696d\u8005\u3068\u30c7\u30fc\u30bf\u3092\u4ea4\u63db\u3057\u305f\u308a\u3001\u5e83\u544a\u4ee3\u7406\u5e97\u304c\u5927\u624b\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3068\u72ec\u5360\u5951\u7d04\u3092\u7d50\u3093\u3067\u904b\u7528\u578b\u5e83\u544a\u3092\u5f37\u5316\u3057\u3088\u3046\u3068\u3057\u305f\u5834\u5408\u306a\u3069\u3001\u540c\u3058\u76ee\u7684\u3092\u3082\u3064\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3068\u306e\u63d0\u643a\u306e\u4e2d\u3067\u767a\u751f\u3059\u308b\u3082\u306e\u3067\u3059\u3002\u30e1\u30c7\u30a3\u30a2\u4f01\u696d\u306b\u3068\u3063\u3066\u30012nd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u4f7f\u7528\u3084\u5171\u6709\u306b\u95a2\u3059\u308b\u660e\u793a\u7684\u306a\u540c\u610f\u3092\u5f97\u308b\u3053\u3068\u306f\u7c21\u5358\u306a\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u9069\u5207\u306a\u6280\u8853\u306e\u30bb\u30c3\u30c8\u30a2\u30c3\u30d7\u3092\u3057\u3063\u304b\u308a\u3068\u884c\u3046\u3053\u3068\u306b\u3088\u308a\u3001\u78ba\u5b9f\u306b\u51e6\u7406\u3059\u308b\u3053\u3068\u306f\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n

    \u30e1\u30c7\u30a3\u30a2\u4f01\u696d\u306f\u3053\u308c\u3089\u306e\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3001\u72ec\u81ea\u306a\u7acb\u5834\u306b\u3042\u308b\u3068\u8a00\u3048\u307e\u3059\u3002\u7279\u306b1st\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf<\/strong>\u3068\u3001\u30e6\u30fc\u30b6\u30fc\u30c7\u30fc\u30bf\u306e\u4e2d\u3067\u3082\u6700\u3082\u4fe1\u983c\u6027\u3068\u900f\u660e\u6027\u306e\u9ad8\u3044\u30bc\u30ed\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf<\/strong>\u306b\u95a2\u3057\u3066\u306f\u3001\u6709\u5229\u306b\u53ce\u96c6\u3092\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

    \u30bc\u30ed\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u6700\u5927\u9650\u306b\u6d3b\u304b\u3059<\/h2>\n\n\n\n

    \u30e1\u30c7\u30a3\u30a2\u4f01\u696d\u306f\u30bc\u30ed\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u3067\u3001\u5e83\u544a\u4e3b\u306b\u5229\u76ca\u3092\u3082\u305f\u3089\u3059\u3068\u540c\u6642\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u6674\u308c\u3066\u4e00\u4f01\u696d\u306e\u30b5\u30d6\u30b9\u30af\u30c1\u30fc\u30e0\u3068\u5e83\u544a\u30c1\u30fc\u30e0\u306e\u5229\u76ca\u304c\u4e00\u81f4\u3059\u308b\u3088\u3046\u306b\u306a\u308b\u306e\u3067\u3059\u3002\u591a\u304f\u306e\u30e1\u30c7\u30a3\u30a2\u4f01\u696d\u304c\u9577\u5e74\u53d6\u308a\u7d44\u3093\u3067\u304d\u305f\u8ab2\u984c\u3067\u3059\u3002<\/p>\n\n\n\n

    \u30bc\u30ed\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306f\u3001\u4f1a\u54e1\u767b\u9332\u3084\u30b5\u30d6\u30b9\u30af\u7533\u8fbc\u307f\u306a\u3069\u3067\u3001\u3059\u3067\u306b\u53d6\u5f97\u3057\u3066\u3044\u308b\u4f01\u696d\u3082\u591a\u3044\u3053\u3068\u3067\u3057\u3087\u3046\u3002\u3057\u304b\u3057\u4e00\u6b69\u5148\u3092\u884c\u304f\u4f01\u696d\u306f\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u4f01\u696d\u304c\u30d3\u30b8\u30cd\u30b9\u306e\u6700\u9069\u5316\u306b\u6210\u529f\u3057\u305f\u624b\u6cd5\u3092\u7528\u3044\u3066\u3001\u81ea\u793e\u306e\u30de\u30fc\u30b1\u30c3\u30c8\u3092\u6700\u5927\u5316\u3055\u305b\u307e\u3059\u3002\u305d\u306e\u624b\u6cd5\u3068\u306f\u3001\u8aad\u8005\u3092\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u4e2d\u5fc3\u306b\u7f6e\u3044\u305f\u8cea\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u4f1a\u54e1\u9650\u5b9a\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u9ad8\u3081\u308b\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u30aa\u30d5\u30a1\u30fc\u306a\u3069\u304c\u8a72\u5f53\u3057\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306f\u4fa1\u5024\u4ea4\u63db\u306e\u610f\u7fa9\u3092\u898b\u51fa\u3059\u3053\u3068\u3067\u3001\u521d\u3081\u3066\u3088\u308a\u826f\u3044\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u6c42\u3081\u3001\u81ea\u8eab\u306e\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

    DMP\uff08\u30c7\u30fc\u30bf\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff09\u306f\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u7406\u89e3\u3084\u30bb\u30b0\u30e1\u30f3\u30c8\u4f5c\u6210\u3092\u884c\u3044\u307e\u3059\u3002Lookalike\u3068\u547c\u3070\u308c\u308b\u63a8\u5b9a\u62e1\u5f35\u6a5f\u80fd\u306f\u3001\u5916\u633f\u6cd5\u3092\u7528\u3044\u308b\u3053\u3068\u3067\u3001\u30a2\u30ce\u30cb\u30de\u30b9\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u3082\u30e6\u30fc\u30b6\u30fc\u30c7\u30fc\u30bf\u3092\u4ed8\u4e0e\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u30e6\u30fc\u30b6\u30fc\u5168\u4f53\u306e\u628a\u63e1\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u305d\u3057\u3066\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u3078\u306e\u5e83\u544a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3084\u3001\u52b9\u679c\u7684\u306b\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

    \u30e8\u30fc\u30ed\u30c3\u30d1\u306e\u5927\u624b\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u4f01\u696d\u3067\u3042\u308bMediahuis\u3067\u306f\u3001\uff14\u767e\u4e07\u4eba\u3092\u8d85\u3048\u308b\u767b\u9332\u30e6\u30fc\u30b6\u30fc\u306e\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3092\u69cb\u7bc9\u3057\u3001\u6b21\u306b\u53ce\u96c6\u3057\u305f\u30bc\u30ed\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u30681st\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3057\u3066\u3001\u30d9\u30eb\u30ae\u30fc\u3068\u30aa\u30e9\u30f3\u30c0\u5168\u4f53\u306b\u304a\u3051\u308b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30d9\u30fc\u30b9\u306e\u5e83\u544a\u30d3\u30b8\u30cd\u30b9\u3092\u7acb\u3061\u4e0a\u3052\u307e\u3057\u305f\u3002\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u7dcf\u5e83\u544a\u53ce\u5165\u306e27\uff05\u306b\u6210\u9577\u3057\u3001CTR\u306f\u975e\u30bf\u30fc\u30b2\u30c3\u30c8\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3068\u6bd4\u8f03\u3057\u300126\uff05\u306e\u5411\u4e0a\u304c\u898b\u3089\u308c\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

    \u3053\u308c\u304c\u3001\u30bc\u30ed\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u30681st\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u529b\u3067\u3059\u3002\u65e2\u77e5\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u7126\u70b9\u3092\u5f53\u3066\u3001 \u5e83\u544a\u30d3\u30b8\u30cd\u30b9\u3068\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u8907\u6570\u306e\u53ce\u76ca\u6e90\u304b\u3089\u5f97\u3089\u308c\u308b\u3001\u3088\u308a\u5f37\u529b\u3067\u5229\u76ca\u6027\u306e\u9ad8\u3044\u53ce\u76ca\u30e2\u30c7\u30eb\u306e\u78ba\u7acb\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n

    \u203b\u539f\u6587\u8a18\u4e8b\u306fPiano\u672c\u793e\u30b9\u30c8\u30e9\u30c6\u30b8\u30c3\u30af\u30b5\u30fc\u30d3\u30b9 SVP \u30de\u30a4\u30b1\u30eb\u30fb\u30b7\u30eb\u30d0\u30fc\u30de\u30f3\u306b\u3088\u308b\u3082\u306e\u3067\u3059\u3002<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    3rd\u30d1\u30fc\u30c6\u30a3Cookie\u306e\u7121\u52b9\u5316\u304c\u523b\u3005\u3068\u8feb\u3063\u3066\u3044\u307e\u3059\u3002GDPR\u30fbCCPA\u306b\u3088\u308b\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fdd\u8b77\u3001Google\u30fbApple\u306b\u3088\u308b3rd\u30d1\u30fc\u30c6\u30a3Cookie\u306e\u5236\u9650\u306f\u30013rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u8870\u9000\u3092\u66f4\u306b\u52a0\u901f\u3055\u305b\u3066\u3044\u308b\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002\u591a\u304f\u306e\u30a2\u30c9\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u4f01\u696d\u306f\u3001\u3053\u306e\u5909\u9077\u306b\u3088\u3063\u3066\u81ea\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u304c\u8105\u304b\u3055\u308c\u308b\u3068\u898b\u3066\u304a\u308a\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u4f01\u696d\u306e\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u304c\u96e3\u3057\u304f\u306a\u308b\u306e\u3067\u306f\u3001\u3068\u3044\u3046\u61f8\u5ff5\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002 3rd\u30d1\u30fc\u30c6\u30a3Cookie\u306e\u7d42\u7109\uff1d\u30d3\u30b8\u30cd\u30b9\u3078\u306e\u5927\u304d\u306a\u8105\u5a01\u30fb\u30fb\u30fb\u672c\u5f53\u306b\u305d\u3046\u3067\u3057\u3087\u3046\u304b\u3002Piano\u3067\u306f\u3053\u308c\u3092\u30013rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u304b\u30891st\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3001\u305d\u3057\u3066\u66f4\u306b\u91cd\u8981\u306a\u30bc\u30ed\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3078\u3068\u8ef8\u8db3\u3092\u79fb\u3057\u3066\u3044\u304f\u30c1\u30e3\u30f3\u30b9\u3067\u3042\u308b\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002 \u30e6\u30fc\u30b6\u30fc\u305f\u3061\u306f\u6bce\u65e5\u30e1\u30c7\u30a3\u30a2\u4f01\u696d\u306e\u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u3066\u306f\u3001\u660e\u793a\u7684\u540c\u610f\u306e\u4e0b\u3001\u6b63\u78ba\u306a\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u4f01\u696d\u304c\u6700\u3082\u5fc5\u8981\u3068\u3057\u3066\u3044\u308b\u985e\u306e\u30c7\u30fc\u30bf\u3067\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306f\u304a\u6c17\u306b\u5165\u308a\u306e\u30b5\u30a4\u30c8\u3078\u306e\u3088\u308a\u4fbf\u5229\u306a\u30a2\u30af\u30bb\u30b9\u3084\u3001\u6709\u6599\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30a2\u30f3\u30ed\u30c3\u30af\u306a\u3069\u3067\u4f1a\u54e1\u767b\u9332\u3084\u30b5\u30d6\u30b9\u30af\u30e9\u30a4\u30d6\u3092\u9078\u3073\u3001\u81ea\u3089\u9032\u3093\u3067\u500b\u4eba\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u306e\u3067\u3059\u3002\u3053\u306e\u4e8b\u5b9f\u3092\u9069\u5207\u306b\u5229\u7528\u3059\u308b\u3053\u3068\u304c\u3001\u65b0\u3057\u3044\u30c7\u30fc\u30bf\u30e9\u30f3\u30c9\u30b9\u30b1\u30fc\u30d7\u3067\u4f01\u696d\u304c\u524d\u9032\u3059\u308b\u30ad\u30fc\u306b\u306a\u308a\u5f97\u308b\u306e\u3067\u3059\u3002 3rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u554f\u984c\u70b9 \u30b5\u30a4\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u7406\u89e3\u3068\u3001\u65b0\u305f\u306a\u30e6\u30fc\u30b6\u30fc\u306e\u767a\u898b\u306e\u76ee\u7684\u3067\u3001\u4f01\u696d\u306f\u9577\u3044\u95933rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306b\u4f9d\u5b58\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u30c7\u30fc\u30bf\u4ef2\u4ecb\u696d\u8005\uff08\u30c7\u30fc\u30bf\u30a2\u30b0\u30ea\u30b2\u30fc\u30bf\u30fc\uff09\u306b\u3088\u3063\u3066\u8ca9\u58f2\u3055\u308c\u308b\u3053\u306e\u7a2e\u306e\u30c7\u30fc\u30bf\u306f\u3001\u81a8\u5927\u306a\u91cf\u304c\u5165\u624b\u53ef\u80fd\u3067\u3042\u308a\u3001\u3044\u308d\u3044\u308d\u306a\u6d88\u8cbb\u8005\u306e\u30bf\u30a4\u30d7\u3092\u898b\u3064\u3051\u3089\u308c\u308b\u3068\u3044\u3046\u30dd\u30c6\u30f3\u30b7\u30e3\u30eb\u306f\u3042\u308a\u307e\u3059\u304c\u3001\uff13\u3064\u306e\u5927\u304d\u306a\u8ab2\u984c\u304c\u3042\u308a\u307e\u3059\u3002 \u7b2c\u4e00\u306b\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3068GDPR\u306b\u95a2\u3059\u308b\u6d88\u8cbb\u8005\u306e\u61f8\u5ff5\u304c\u9ad8\u307e\u3063\u3066\u3044\u308b\u3053\u3068\u3067\u3059\u3002\u6d88\u8cbb\u8005\u306f\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3084\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306b\u5bfe\u3057\u3066\u3001\u4ee5\u524d\u306b\u5897\u3057\u3066\u654f\u611f\u306b\u306a\u3063\u3066\u304d\u3066\u304a\u308a\u3001\u305d\u308c\u304cGDPR\u3084\u30d6\u30e9\u30a6\u30b6\u30af\u30c3\u30ad\u30fc\u30dd\u30ea\u30b7\u30fc\u306a\u3069\u306e\u898f\u5236\u5c0e\u5165\u306e\u59cb\u307e\u308a\u306b\u306a\u308a\u30013rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u4fe1\u983c\u6027\u304c\u4f4e\u4e0b\u3057\u305f\u539f\u56e0\u3067\u3082\u3042\u308a\u307e\u3059\u3002 \u6b21\u306b\u30013rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306f\u6700\u65b0\u306e\u30c7\u30fc\u30bf\u3067\u306f\u306a\u3044\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3053\u3068\u3067\u3059\u3002\u3042\u308b\u5e83\u544a\u306e\u5546\u54c1\u3092\u3059\u3067\u306b\u8cfc\u5165\u6e08\u307f\u3067\u3042\u3063\u305f\u308a\u3001\u8cfc\u5165\u3057\u306a\u3044\u3053\u3068\u306b\u6c7a\u3081\u305f\u6d88\u8cbb\u8005\u304c\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3055\u308c\u7d9a\u3051\u3066\u3057\u307e\u3046\u306e\u3067\u3059\u3002\u6570\u9031\u9593\u306b\u6e21\u308a\u3001\u305d\u306e\u6d88\u8cbb\u8005\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u3067\u540c\u3058\u5546\u54c1\u306e\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u3066\u3057\u307e\u3046\u306e\u306f\u305d\u306e\u70ba\u3067\u3059\u30022\u9031\u9593\u3001\u3082\u3057\u304f\u306f2\u30f6\u6708\u524d\u306e\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u3067\u6226\u7565\u3092\u69cb\u7bc9\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u30c7\u30fc\u30bf\u81ea\u4f53\u3068\u305d\u308c\u306b\u57fa\u3065\u3044\u3066\u69cb\u7bc9\u3055\u308c\u305f\u6226\u7565\u306f\u52b9\u679c\u7684\u3067\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308a\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u4e0d\u4fe1\u3092\u62db\u304d\u307e\u3059\u3002\u307e\u305f\u30013rd\u30d1\u30fc\u30c6\u30a3Cookie\u306e\u5236\u9650\u306b\u3088\u308a\u3001\u4eca\u5f8c3rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u6b63\u78ba\u6027\u304c\u3088\u308a\u3044\u3063\u305d\u3046\u4f4e\u304f\u306a\u308b\u3053\u3068\u306f\u76ee\u306b\u898b\u3048\u3066\u3044\u307e\u3059\u3002 \u6700\u5f8c\u306b\u30013rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u30bd\u30fc\u30b9\u306f\u66d6\u6627\u306a\u3053\u3068\u304c\u591a\u304f\u3001\u3069\u306e\u3088\u3046\u306b\u53ce\u96c6\u30fb\u96c6\u8a08\u30fb\u8ca9\u58f2\u3055\u308c\u3066\u3044\u308b\u304b\u306f\u30d6\u30e9\u30c3\u30af\u30dc\u30c3\u30af\u30b9\u5316\u3055\u308c\u3066\u3057\u307e\u3063\u3066\u3044\u308b\u4e8b\u5b9f\u3067\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306e\u540c\u610f\u304c\u5e38\u306b\u8a8d\u8b58\u30fb\u691c\u8a3c\u53ef\u80fd\u3067\u306f\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u696d\u754c\u304c\u30c7\u30fc\u30bf\u306e\u900f\u660e\u6027\u306b\u95a2\u3059\u308b\u30eb\u30fc\u30eb\u3092\u53b3\u683c\u5316\u3055\u305b\u308b\u306b\u3064\u308c\u3066\u30013rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u6709\u7528\u6027\u306f\u4f4e\u4e0b\u3057\u7d9a\u3051\u308b\u3067\u3057\u3087\u3046\u3002  3rd\u30d1\u30fc\u30c6\u30a3Cookie\u3068\u306f\u9055\u3044\u30013rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306f\u5b8c\u5168\u306b\u6d88\u6ec5\u3057\u3066\u3057\u307e\u3046\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u30c7\u30fc\u30bf\u306e\u4fa1\u5024\u304c\u8457\u3057\u304f\u4f4e\u4e0b\u3059\u308b\u3053\u3068\u306b\u5909\u308f\u308a\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001\u30e1\u30c7\u30a3\u30a2\u4f01\u696d\u306b\u306f\u3088\u308a\u512a\u308c\u305f\u4ee3\u66ff\u6848\u304c\u3059\u3067\u306b\u5b58\u5728\u3057\u3066\u3044\u308b\u306e\u3067\u3059\u3002 \uff13rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306b\u53d6\u3063\u3066\u4ee3\u308f\u308b\u3082\u306e\u3068\u306f\uff1f \u3053\u306e\u201d\u30dd\u30b9\u30c83rd\u30d1\u30fc\u30c6\u30a3Cookie\u306e\u4e16\u754c\u201d\u306b\u304a\u3044\u3066\u3001\u307e\u3060\u89e3\u6c7a\u3055\u308c\u3066\u3044\u306a\u3044\u554f\u984c\u304c\u591a\u3005\u3042\u308a\u307e\u3059\u304c\u3001\u307e\u305a\u306f\u3063\u304d\u308a\u3068\u8a00\u3048\u308b\u3053\u3068\u306f\u3001\u30c7\u30fc\u30bf\u306e\u4fe1\u983c\u6027\u304c\u9ad8\u3051\u308c\u3070\u9ad8\u3044\u307b\u3069\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306e\u30d3\u30b8\u30cd\u30b9\u30d1\u30fc\u30c8\u30ca\u30fc\u306b\u3068\u3063\u3066\u3001\u305d\u306e\u30c7\u30fc\u30bf\u306e\u4fa1\u5024\u304c\u9ad8\u307e\u308a\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306b\u30b3\u30b9\u30c8\u3092\u304b\u3051\u308b\u3053\u3068\u306b\u524d\u5411\u304d\u306b\u306a\u308b\u3001\u3068\u8a00\u3046\u3053\u3068\u3067\u3059\u3002\u305d\u308c\u3092\u5b9f\u73fe\u3067\u304d\u308b\u4ee5\u4e0b\u306e\u30c7\u30fc\u30bf\u3068\u6bd4\u8f03\u3059\u308b\u3068\u30013rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306f\u3084\u306f\u308a\u4e0d\u5341\u5206\u3067\u3042\u308b\u3068\u8a00\u3048\u307e\u3059\u3002 \u30bc\u30ed\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3068\u306f\u3001\u9867\u5ba2\uff08\u30b5\u30a4\u30c8\u30e6\u30fc\u30b6\u30fc\uff09\u304c\u610f\u56f3\u7684\u306b\u904b\u55b6\u4f01\u696d\u3068\u5171\u6709\u3059\u308b\u30c7\u30fc\u30bf\u306e\u3053\u3068\u3067\u3059\u3002\u4f1a\u54e1\u767b\u9332\u6642\u306b\u30d5\u30a9\u30fc\u30e0\u306b\u5165\u529b\u3055\u308c\u305f\u3001\u9867\u5ba2\u306e\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u3084\u6027\u5225\u306a\u3069\u306eCRM\uff08\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\uff09\u30c7\u30fc\u30bf\u3084\u3001Web\u30b5\u30a4\u30c8\u306e\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3067\u9078\u629e\u3057\u305f\u8a2d\u5b9a\u60c5\u5831\u306a\u3069\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u4fa1\u5024\u4ea4\u63db\u306e\u4e00\u74b0\u3068\u3057\u3066\u3084\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u5411\u4e0a\u306e\u70ba\u306b\u3001\u9867\u5ba2\u306e\u660e\u793a\u7684\u306a\u540c\u610f\u306e\u3082\u3068\u3067\u63d0\u4f9b\u3055\u308c\u305f\u30c7\u30fc\u30bf\u3067\u3059\u3002\u3053\u308c\u306f\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3084\u30d6\u30e9\u30f3\u30c9\u304c\u53ce\u96c6\u3067\u304d\u308b\u6700\u3082\u4fa1\u5024\u306e\u3042\u308b\u3082\u306e\u3067\u3059\u304c\u3001\u6b63\u78ba\u306b\u8a00\u3048\u3070\u6240\u6709\u8005\u306f\u4f01\u696d\u3067\u306f\u306a\u304f\u9867\u5ba2\u81ea\u8eab\u3067\u3059\u306e\u3067\u3001\u9867\u5ba2\u306e\u540c\u610f\u304c\u306a\u3051\u308c\u3070\u4f7f\u7528\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u305a\u3001\u30c7\u30fc\u30bf\u306e\u4fdd\u8b77\u3082\u614e\u91cd\u306b\u884c\u308f\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001\u975e\u5e38\u306b\u6b63\u78ba\u3067\u3001\u4fe1\u983c\u6027\u3068\u900f\u660e\u6027\u306e\u9ad8\u3044\u3082\u306e\u3067\u3059\u3002 1st\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306f\u3001\u30bc\u30ed\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u542b\u3080\u3068\u8003\u3048\u3089\u308c\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u304c\u3001Web\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u3092\u95b2\u89a7\u3057\u305f\u308a\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b9\u30c8\u30a2\u3092\u8a2a\u554f\u3057\u305f\u308a\u3059\u308b\u969b\u306b\u9867\u5ba2\u3092\u89b3\u5bdf\u3057\u53ce\u96c6\u3059\u308b\u884c\u52d5\u30c7\u30fc\u30bf\u3082\u542b\u307e\u308c\u3066\u3044\u307e\u3059\u3002\u884c\u52d5\u30c7\u30fc\u30bf\u306e\u3088\u3046\u306a\u30bf\u30a4\u30d7\u306f\u30bc\u30ed\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3068\u306f\u7570\u306a\u308a\u3001\u9867\u5ba2\u306e\u6697\u9ed9\u7684\u306a\u5408\u610f\u306e\u4e0b\u3067\u53ce\u96c6\u3055\u308c\u308b\u30c7\u30fc\u30bf\u3067\u3059\u304c\u3001\u4f9d\u7136\u3068\u3057\u3066\u4fa1\u5024\u306e\u9ad8\u3044\u3082\u306e\u3068\u8003\u3048\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u7406\u7531\u306f\u4ee5\u4e0b\u306e\uff13\u3064\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002  \u4e8b\u696d\u8005\u81ea\u8eab\u304c\u53ce\u96c6\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u6b63\u78ba\u6027\u304c\u9ad8\u3044 \u81ea\u793e\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304b\u3089\u5f97\u3089\u308c\u308b\u30a4\u30f3\u30b5\u30a4\u30c8\u306f\u3001\u4ed6\u793e\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3068\u6bd4\u8f03\u3057\u3066\u3001\u5f7c\u3089\u306e\u55dc\u597d\u3084\u884c\u52d5\u3092\u771f\u306b\u53cd\u6620\u3057\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3002\u3064\u307e\u308a\u30011st\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u6226\u7565\u304c\u6210\u529f\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3002  \u30c7\u30fc\u30bf\u304c\u53ce\u96c6\u30fb\u4fdd\u5b58\u3055\u308c\u308b\u6761\u4ef6\u3092\u81ea\u793e\u304c\u7ba1\u7406\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u30c7\u30fc\u30bf\u306e\u8aa4\u7528\u3084GDPR\u3078\u306e\u6e96\u62e0\u306b\u95a2\u3059\u308b\u61f8\u5ff5\u304c\u5c11\u306a\u3044 2nd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306f\u30011st\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u63d0\u643a\u3057\u3066\u3044\u308b\u4ed6\u793e\u306b\u6e21\u3057\u305f\u969b\u306b\u3001\u305d\u306e\u3088\u3046\u306a\u547c\u3073\u540d\u306b\u5909\u308f\u308a\u307e\u3059\u3002\u8a00\u3044\u63db\u3048\u308c\u30702nd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306f\u3001\u4ed6\u793e\u306e1st\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306a\u306e\u3067\u3059\u3002\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u304c\u76f8\u4e92\u5229\u76ca\u306e\u305f\u3081\u306b\u5c0f\u58f2\u696d\u8005\u3068\u30c7\u30fc\u30bf\u3092\u4ea4\u63db\u3057\u305f\u308a\u3001\u5e83\u544a\u4ee3\u7406\u5e97\u304c\u5927\u624b\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3068\u72ec\u5360\u5951\u7d04\u3092\u7d50\u3093\u3067\u904b\u7528\u578b\u5e83\u544a\u3092\u5f37\u5316\u3057\u3088\u3046\u3068\u3057\u305f\u5834\u5408\u306a\u3069\u3001\u540c\u3058\u76ee\u7684\u3092\u3082\u3064\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3068\u306e\u63d0\u643a\u306e\u4e2d\u3067\u767a\u751f\u3059\u308b\u3082\u306e\u3067\u3059\u3002\u30e1\u30c7\u30a3\u30a2\u4f01\u696d\u306b\u3068\u3063\u3066\u30012nd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u4f7f\u7528\u3084\u5171\u6709\u306b\u95a2\u3059\u308b\u660e\u793a\u7684\u306a\u540c\u610f\u3092\u5f97\u308b\u3053\u3068\u306f\u7c21\u5358\u306a\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u9069\u5207\u306a\u6280\u8853\u306e\u30bb\u30c3\u30c8\u30a2\u30c3\u30d7\u3092\u3057\u3063\u304b\u308a\u3068\u884c\u3046\u3053\u3068\u306b\u3088\u308a\u3001\u78ba\u5b9f\u306b\u51e6\u7406\u3059\u308b\u3053\u3068\u306f\u53ef\u80fd\u3067\u3059\u3002 \u30e1\u30c7\u30a3\u30a2\u4f01\u696d\u306f\u3053\u308c\u3089\u306e\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3001\u72ec\u81ea\u306a\u7acb\u5834\u306b\u3042\u308b\u3068\u8a00\u3048\u307e\u3059\u3002\u7279\u306b1st\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3068\u3001\u30e6\u30fc\u30b6\u30fc\u30c7\u30fc\u30bf\u306e\u4e2d\u3067\u3082\u6700\u3082\u4fe1\u983c\u6027\u3068\u900f\u660e\u6027\u306e\u9ad8\u3044\u30bc\u30ed\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306b\u95a2\u3057\u3066\u306f\u3001\u6709\u5229\u306b\u53ce\u96c6\u3092\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u30bc\u30ed\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u6700\u5927\u9650\u306b\u6d3b\u304b\u3059 \u30e1\u30c7\u30a3\u30a2\u4f01\u696d\u306f\u30bc\u30ed\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u3067\u3001\u5e83\u544a\u4e3b\u306b\u5229\u76ca\u3092\u3082\u305f\u3089\u3059\u3068\u540c\u6642\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u6674\u308c\u3066\u4e00\u4f01\u696d\u306e\u30b5\u30d6\u30b9\u30af\u30c1\u30fc\u30e0\u3068\u5e83\u544a\u30c1\u30fc\u30e0\u306e\u5229\u76ca\u304c\u4e00\u81f4\u3059\u308b\u3088\u3046\u306b\u306a\u308b\u306e\u3067\u3059\u3002\u591a\u304f\u306e\u30e1\u30c7\u30a3\u30a2\u4f01\u696d\u304c\u9577\u5e74\u53d6\u308a\u7d44\u3093\u3067\u304d\u305f\u8ab2\u984c\u3067\u3059\u3002 \u30bc\u30ed\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306f\u3001\u4f1a\u54e1\u767b\u9332\u3084\u30b5\u30d6\u30b9\u30af\u7533\u8fbc\u307f\u306a\u3069\u3067\u3001\u3059\u3067\u306b\u53d6\u5f97\u3057\u3066\u3044\u308b\u4f01\u696d\u3082\u591a\u3044\u3053\u3068\u3067\u3057\u3087\u3046\u3002\u3057\u304b\u3057\u4e00\u6b69\u5148\u3092\u884c\u304f\u4f01\u696d\u306f\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u4f01\u696d\u304c\u30d3\u30b8\u30cd\u30b9\u306e\u6700\u9069\u5316\u306b\u6210\u529f\u3057\u305f\u624b\u6cd5\u3092\u7528\u3044\u3066\u3001\u81ea\u793e\u306e\u30de\u30fc\u30b1\u30c3\u30c8\u3092\u6700\u5927\u5316\u3055\u305b\u307e\u3059\u3002\u305d\u306e\u624b\u6cd5\u3068\u306f\u3001\u8aad\u8005\u3092\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u4e2d\u5fc3\u306b\u7f6e\u3044\u305f\u8cea\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u4f1a\u54e1\u9650\u5b9a\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u9ad8\u3081\u308b\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u30aa\u30d5\u30a1\u30fc\u306a\u3069\u304c\u8a72\u5f53\u3057\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306f\u4fa1\u5024\u4ea4\u63db\u306e\u610f\u7fa9\u3092\u898b\u51fa\u3059\u3053\u3068\u3067\u3001\u521d\u3081\u3066\u3088\u308a\u826f\u3044\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u6c42\u3081\u3001\u81ea\u8eab\u306e\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002 DMP\uff08\u30c7\u30fc\u30bf\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff09\u306f\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u7406\u89e3\u3084\u30bb\u30b0\u30e1\u30f3\u30c8\u4f5c\u6210\u3092\u884c\u3044\u307e\u3059\u3002Lookalike\u3068\u547c\u3070\u308c\u308b\u63a8\u5b9a\u62e1\u5f35\u6a5f\u80fd\u306f\u3001\u5916\u633f\u6cd5\u3092\u7528\u3044\u308b\u3053\u3068\u3067\u3001\u30a2\u30ce\u30cb\u30de\u30b9\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u3082\u30e6\u30fc\u30b6\u30fc\u30c7\u30fc\u30bf\u3092\u4ed8\u4e0e\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u30e6\u30fc\u30b6\u30fc\u5168\u4f53\u306e\u628a\u63e1\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u305d\u3057\u3066\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u3078\u306e\u5e83\u544a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3084\u3001\u52b9\u679c\u7684\u306b\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u30e8\u30fc\u30ed\u30c3\u30d1\u306e\u5927\u624b\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u4f01\u696d\u3067\u3042\u308bMediahuis\u3067\u306f\u3001\uff14\u767e\u4e07\u4eba\u3092\u8d85\u3048\u308b\u767b\u9332\u30e6\u30fc\u30b6\u30fc\u306e\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3092\u69cb\u7bc9\u3057\u3001\u6b21\u306b\u53ce\u96c6\u3057\u305f\u30bc\u30ed\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u30681st\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3057\u3066\u3001\u30d9\u30eb\u30ae\u30fc\u3068\u30aa\u30e9\u30f3\u30c0\u5168\u4f53\u306b\u304a\u3051\u308b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30d9\u30fc\u30b9\u306e\u5e83\u544a\u30d3\u30b8\u30cd\u30b9\u3092\u7acb\u3061\u4e0a\u3052\u307e\u3057\u305f\u3002\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u7dcf\u5e83\u544a\u53ce\u5165\u306e27\uff05\u306b\u6210\u9577\u3057\u3001CTR\u306f\u975e\u30bf\u30fc\u30b2\u30c3\u30c8\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3068\u6bd4\u8f03\u3057\u300126\uff05\u306e\u5411\u4e0a\u304c\u898b\u3089\u308c\u307e\u3057\u305f\u3002 \u3053\u308c\u304c\u3001\u30bc\u30ed\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u30681st\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u529b\u3067\u3059\u3002\u65e2\u77e5\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u7126\u70b9\u3092\u5f53\u3066\u3001 \u5e83\u544a\u30d3\u30b8\u30cd\u30b9\u3068\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u8907\u6570\u306e\u53ce\u76ca\u6e90\u304b\u3089\u5f97\u3089\u308c\u308b\u3001\u3088\u308a\u5f37\u529b\u3067\u5229\u76ca\u6027\u306e\u9ad8\u3044\u53ce\u76ca\u30e2\u30c7\u30eb\u306e\u78ba\u7acb\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002 \u203b\u539f\u6587\u8a18\u4e8b\u306fPiano\u672c\u793e\u30b9\u30c8\u30e9\u30c6\u30b8\u30c3\u30af\u30b5\u30fc\u30d3\u30b9 SVP \u30de\u30a4\u30b1\u30eb\u30fb\u30b7\u30eb\u30d0\u30fc\u30de\u30f3\u306b\u3088\u308b\u3082\u306e\u3067\u3059\u3002<\/p>\n","protected":false},"author":49,"featured_media":12235,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[18,24,16,14],"tags":[],"acf":[],"yoast_head":"\nWhy Zero-Party Data Is Publishers\u2019 Secret Weapon in a Post-Cookie World<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/media.tinypass.com\/ja\/resources\/why-zero-party-data-is-publishers-secret-weapon-in-a-post-cookie-world-4\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Zero-Party Data Is Publishers\u2019 Secret Weapon in a Post-Cookie World\" \/>\n<meta property=\"og:description\" content=\"3rd\u30d1\u30fc\u30c6\u30a3Cookie\u306e\u7121\u52b9\u5316\u304c\u523b\u3005\u3068\u8feb\u3063\u3066\u3044\u307e\u3059\u3002GDPR\u30fbCCPA\u306b\u3088\u308b\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fdd\u8b77\u3001Google\u30fbApple\u306b\u3088\u308b3rd\u30d1\u30fc\u30c6\u30a3Cookie\u306e\u5236\u9650\u306f\u30013rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u8870\u9000\u3092\u66f4\u306b\u52a0\u901f\u3055\u305b\u3066\u3044\u308b\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002\u591a\u304f\u306e\u30a2\u30c9\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u4f01\u696d\u306f\u3001\u3053\u306e\u5909\u9077\u306b\u3088\u3063\u3066\u81ea\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u304c\u8105\u304b\u3055\u308c\u308b\u3068\u898b\u3066\u304a\u308a\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u4f01\u696d\u306e\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u304c\u96e3\u3057\u304f\u306a\u308b\u306e\u3067\u306f\u3001\u3068\u3044\u3046\u61f8\u5ff5\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002 3rd\u30d1\u30fc\u30c6\u30a3Cookie\u306e\u7d42\u7109\uff1d\u30d3\u30b8\u30cd\u30b9\u3078\u306e\u5927\u304d\u306a\u8105\u5a01\u30fb\u30fb\u30fb\u672c\u5f53\u306b\u305d\u3046\u3067\u3057\u3087\u3046\u304b\u3002Piano\u3067\u306f\u3053\u308c\u3092\u30013rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u304b\u30891st\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3001\u305d\u3057\u3066\u66f4\u306b\u91cd\u8981\u306a\u30bc\u30ed\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3078\u3068\u8ef8\u8db3\u3092\u79fb\u3057\u3066\u3044\u304f\u30c1\u30e3\u30f3\u30b9\u3067\u3042\u308b\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002 \u30e6\u30fc\u30b6\u30fc\u305f\u3061\u306f\u6bce\u65e5\u30e1\u30c7\u30a3\u30a2\u4f01\u696d\u306e\u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u3066\u306f\u3001\u660e\u793a\u7684\u540c\u610f\u306e\u4e0b\u3001\u6b63\u78ba\u306a\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u4f01\u696d\u304c\u6700\u3082\u5fc5\u8981\u3068\u3057\u3066\u3044\u308b\u985e\u306e\u30c7\u30fc\u30bf\u3067\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306f\u304a\u6c17\u306b\u5165\u308a\u306e\u30b5\u30a4\u30c8\u3078\u306e\u3088\u308a\u4fbf\u5229\u306a\u30a2\u30af\u30bb\u30b9\u3084\u3001\u6709\u6599\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30a2\u30f3\u30ed\u30c3\u30af\u306a\u3069\u3067\u4f1a\u54e1\u767b\u9332\u3084\u30b5\u30d6\u30b9\u30af\u30e9\u30a4\u30d6\u3092\u9078\u3073\u3001\u81ea\u3089\u9032\u3093\u3067\u500b\u4eba\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u306e\u3067\u3059\u3002\u3053\u306e\u4e8b\u5b9f\u3092\u9069\u5207\u306b\u5229\u7528\u3059\u308b\u3053\u3068\u304c\u3001\u65b0\u3057\u3044\u30c7\u30fc\u30bf\u30e9\u30f3\u30c9\u30b9\u30b1\u30fc\u30d7\u3067\u4f01\u696d\u304c\u524d\u9032\u3059\u308b\u30ad\u30fc\u306b\u306a\u308a\u5f97\u308b\u306e\u3067\u3059\u3002 3rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u554f\u984c\u70b9 \u30b5\u30a4\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u7406\u89e3\u3068\u3001\u65b0\u305f\u306a\u30e6\u30fc\u30b6\u30fc\u306e\u767a\u898b\u306e\u76ee\u7684\u3067\u3001\u4f01\u696d\u306f\u9577\u3044\u95933rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306b\u4f9d\u5b58\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u30c7\u30fc\u30bf\u4ef2\u4ecb\u696d\u8005\uff08\u30c7\u30fc\u30bf\u30a2\u30b0\u30ea\u30b2\u30fc\u30bf\u30fc\uff09\u306b\u3088\u3063\u3066\u8ca9\u58f2\u3055\u308c\u308b\u3053\u306e\u7a2e\u306e\u30c7\u30fc\u30bf\u306f\u3001\u81a8\u5927\u306a\u91cf\u304c\u5165\u624b\u53ef\u80fd\u3067\u3042\u308a\u3001\u3044\u308d\u3044\u308d\u306a\u6d88\u8cbb\u8005\u306e\u30bf\u30a4\u30d7\u3092\u898b\u3064\u3051\u3089\u308c\u308b\u3068\u3044\u3046\u30dd\u30c6\u30f3\u30b7\u30e3\u30eb\u306f\u3042\u308a\u307e\u3059\u304c\u3001\uff13\u3064\u306e\u5927\u304d\u306a\u8ab2\u984c\u304c\u3042\u308a\u307e\u3059\u3002 \u7b2c\u4e00\u306b\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3068GDPR\u306b\u95a2\u3059\u308b\u6d88\u8cbb\u8005\u306e\u61f8\u5ff5\u304c\u9ad8\u307e\u3063\u3066\u3044\u308b\u3053\u3068\u3067\u3059\u3002\u6d88\u8cbb\u8005\u306f\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3084\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306b\u5bfe\u3057\u3066\u3001\u4ee5\u524d\u306b\u5897\u3057\u3066\u654f\u611f\u306b\u306a\u3063\u3066\u304d\u3066\u304a\u308a\u3001\u305d\u308c\u304cGDPR\u3084\u30d6\u30e9\u30a6\u30b6\u30af\u30c3\u30ad\u30fc\u30dd\u30ea\u30b7\u30fc\u306a\u3069\u306e\u898f\u5236\u5c0e\u5165\u306e\u59cb\u307e\u308a\u306b\u306a\u308a\u30013rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u4fe1\u983c\u6027\u304c\u4f4e\u4e0b\u3057\u305f\u539f\u56e0\u3067\u3082\u3042\u308a\u307e\u3059\u3002 \u6b21\u306b\u30013rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306f\u6700\u65b0\u306e\u30c7\u30fc\u30bf\u3067\u306f\u306a\u3044\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3053\u3068\u3067\u3059\u3002\u3042\u308b\u5e83\u544a\u306e\u5546\u54c1\u3092\u3059\u3067\u306b\u8cfc\u5165\u6e08\u307f\u3067\u3042\u3063\u305f\u308a\u3001\u8cfc\u5165\u3057\u306a\u3044\u3053\u3068\u306b\u6c7a\u3081\u305f\u6d88\u8cbb\u8005\u304c\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3055\u308c\u7d9a\u3051\u3066\u3057\u307e\u3046\u306e\u3067\u3059\u3002\u6570\u9031\u9593\u306b\u6e21\u308a\u3001\u305d\u306e\u6d88\u8cbb\u8005\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u3067\u540c\u3058\u5546\u54c1\u306e\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u3066\u3057\u307e\u3046\u306e\u306f\u305d\u306e\u70ba\u3067\u3059\u30022\u9031\u9593\u3001\u3082\u3057\u304f\u306f2\u30f6\u6708\u524d\u306e\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u3067\u6226\u7565\u3092\u69cb\u7bc9\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u30c7\u30fc\u30bf\u81ea\u4f53\u3068\u305d\u308c\u306b\u57fa\u3065\u3044\u3066\u69cb\u7bc9\u3055\u308c\u305f\u6226\u7565\u306f\u52b9\u679c\u7684\u3067\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308a\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u4e0d\u4fe1\u3092\u62db\u304d\u307e\u3059\u3002\u307e\u305f\u30013rd\u30d1\u30fc\u30c6\u30a3Cookie\u306e\u5236\u9650\u306b\u3088\u308a\u3001\u4eca\u5f8c3rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u6b63\u78ba\u6027\u304c\u3088\u308a\u3044\u3063\u305d\u3046\u4f4e\u304f\u306a\u308b\u3053\u3068\u306f\u76ee\u306b\u898b\u3048\u3066\u3044\u307e\u3059\u3002 \u6700\u5f8c\u306b\u30013rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u30bd\u30fc\u30b9\u306f\u66d6\u6627\u306a\u3053\u3068\u304c\u591a\u304f\u3001\u3069\u306e\u3088\u3046\u306b\u53ce\u96c6\u30fb\u96c6\u8a08\u30fb\u8ca9\u58f2\u3055\u308c\u3066\u3044\u308b\u304b\u306f\u30d6\u30e9\u30c3\u30af\u30dc\u30c3\u30af\u30b9\u5316\u3055\u308c\u3066\u3057\u307e\u3063\u3066\u3044\u308b\u4e8b\u5b9f\u3067\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306e\u540c\u610f\u304c\u5e38\u306b\u8a8d\u8b58\u30fb\u691c\u8a3c\u53ef\u80fd\u3067\u306f\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u696d\u754c\u304c\u30c7\u30fc\u30bf\u306e\u900f\u660e\u6027\u306b\u95a2\u3059\u308b\u30eb\u30fc\u30eb\u3092\u53b3\u683c\u5316\u3055\u305b\u308b\u306b\u3064\u308c\u3066\u30013rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u6709\u7528\u6027\u306f\u4f4e\u4e0b\u3057\u7d9a\u3051\u308b\u3067\u3057\u3087\u3046\u3002  3rd\u30d1\u30fc\u30c6\u30a3Cookie\u3068\u306f\u9055\u3044\u30013rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306f\u5b8c\u5168\u306b\u6d88\u6ec5\u3057\u3066\u3057\u307e\u3046\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u30c7\u30fc\u30bf\u306e\u4fa1\u5024\u304c\u8457\u3057\u304f\u4f4e\u4e0b\u3059\u308b\u3053\u3068\u306b\u5909\u308f\u308a\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001\u30e1\u30c7\u30a3\u30a2\u4f01\u696d\u306b\u306f\u3088\u308a\u512a\u308c\u305f\u4ee3\u66ff\u6848\u304c\u3059\u3067\u306b\u5b58\u5728\u3057\u3066\u3044\u308b\u306e\u3067\u3059\u3002 \uff13rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306b\u53d6\u3063\u3066\u4ee3\u308f\u308b\u3082\u306e\u3068\u306f\uff1f \u3053\u306e\u201d\u30dd\u30b9\u30c83rd\u30d1\u30fc\u30c6\u30a3Cookie\u306e\u4e16\u754c\u201d\u306b\u304a\u3044\u3066\u3001\u307e\u3060\u89e3\u6c7a\u3055\u308c\u3066\u3044\u306a\u3044\u554f\u984c\u304c\u591a\u3005\u3042\u308a\u307e\u3059\u304c\u3001\u307e\u305a\u306f\u3063\u304d\u308a\u3068\u8a00\u3048\u308b\u3053\u3068\u306f\u3001\u30c7\u30fc\u30bf\u306e\u4fe1\u983c\u6027\u304c\u9ad8\u3051\u308c\u3070\u9ad8\u3044\u307b\u3069\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306e\u30d3\u30b8\u30cd\u30b9\u30d1\u30fc\u30c8\u30ca\u30fc\u306b\u3068\u3063\u3066\u3001\u305d\u306e\u30c7\u30fc\u30bf\u306e\u4fa1\u5024\u304c\u9ad8\u307e\u308a\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306b\u30b3\u30b9\u30c8\u3092\u304b\u3051\u308b\u3053\u3068\u306b\u524d\u5411\u304d\u306b\u306a\u308b\u3001\u3068\u8a00\u3046\u3053\u3068\u3067\u3059\u3002\u305d\u308c\u3092\u5b9f\u73fe\u3067\u304d\u308b\u4ee5\u4e0b\u306e\u30c7\u30fc\u30bf\u3068\u6bd4\u8f03\u3059\u308b\u3068\u30013rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306f\u3084\u306f\u308a\u4e0d\u5341\u5206\u3067\u3042\u308b\u3068\u8a00\u3048\u307e\u3059\u3002 \u30bc\u30ed\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3068\u306f\u3001\u9867\u5ba2\uff08\u30b5\u30a4\u30c8\u30e6\u30fc\u30b6\u30fc\uff09\u304c\u610f\u56f3\u7684\u306b\u904b\u55b6\u4f01\u696d\u3068\u5171\u6709\u3059\u308b\u30c7\u30fc\u30bf\u306e\u3053\u3068\u3067\u3059\u3002\u4f1a\u54e1\u767b\u9332\u6642\u306b\u30d5\u30a9\u30fc\u30e0\u306b\u5165\u529b\u3055\u308c\u305f\u3001\u9867\u5ba2\u306e\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u3084\u6027\u5225\u306a\u3069\u306eCRM\uff08\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\uff09\u30c7\u30fc\u30bf\u3084\u3001Web\u30b5\u30a4\u30c8\u306e\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3067\u9078\u629e\u3057\u305f\u8a2d\u5b9a\u60c5\u5831\u306a\u3069\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u4fa1\u5024\u4ea4\u63db\u306e\u4e00\u74b0\u3068\u3057\u3066\u3084\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u5411\u4e0a\u306e\u70ba\u306b\u3001\u9867\u5ba2\u306e\u660e\u793a\u7684\u306a\u540c\u610f\u306e\u3082\u3068\u3067\u63d0\u4f9b\u3055\u308c\u305f\u30c7\u30fc\u30bf\u3067\u3059\u3002\u3053\u308c\u306f\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3084\u30d6\u30e9\u30f3\u30c9\u304c\u53ce\u96c6\u3067\u304d\u308b\u6700\u3082\u4fa1\u5024\u306e\u3042\u308b\u3082\u306e\u3067\u3059\u304c\u3001\u6b63\u78ba\u306b\u8a00\u3048\u3070\u6240\u6709\u8005\u306f\u4f01\u696d\u3067\u306f\u306a\u304f\u9867\u5ba2\u81ea\u8eab\u3067\u3059\u306e\u3067\u3001\u9867\u5ba2\u306e\u540c\u610f\u304c\u306a\u3051\u308c\u3070\u4f7f\u7528\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u305a\u3001\u30c7\u30fc\u30bf\u306e\u4fdd\u8b77\u3082\u614e\u91cd\u306b\u884c\u308f\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001\u975e\u5e38\u306b\u6b63\u78ba\u3067\u3001\u4fe1\u983c\u6027\u3068\u900f\u660e\u6027\u306e\u9ad8\u3044\u3082\u306e\u3067\u3059\u3002 1st\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306f\u3001\u30bc\u30ed\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u542b\u3080\u3068\u8003\u3048\u3089\u308c\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u304c\u3001Web\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u3092\u95b2\u89a7\u3057\u305f\u308a\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b9\u30c8\u30a2\u3092\u8a2a\u554f\u3057\u305f\u308a\u3059\u308b\u969b\u306b\u9867\u5ba2\u3092\u89b3\u5bdf\u3057\u53ce\u96c6\u3059\u308b\u884c\u52d5\u30c7\u30fc\u30bf\u3082\u542b\u307e\u308c\u3066\u3044\u307e\u3059\u3002\u884c\u52d5\u30c7\u30fc\u30bf\u306e\u3088\u3046\u306a\u30bf\u30a4\u30d7\u306f\u30bc\u30ed\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3068\u306f\u7570\u306a\u308a\u3001\u9867\u5ba2\u306e\u6697\u9ed9\u7684\u306a\u5408\u610f\u306e\u4e0b\u3067\u53ce\u96c6\u3055\u308c\u308b\u30c7\u30fc\u30bf\u3067\u3059\u304c\u3001\u4f9d\u7136\u3068\u3057\u3066\u4fa1\u5024\u306e\u9ad8\u3044\u3082\u306e\u3068\u8003\u3048\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u7406\u7531\u306f\u4ee5\u4e0b\u306e\uff13\u3064\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002  \u4e8b\u696d\u8005\u81ea\u8eab\u304c\u53ce\u96c6\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u6b63\u78ba\u6027\u304c\u9ad8\u3044 \u81ea\u793e\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304b\u3089\u5f97\u3089\u308c\u308b\u30a4\u30f3\u30b5\u30a4\u30c8\u306f\u3001\u4ed6\u793e\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3068\u6bd4\u8f03\u3057\u3066\u3001\u5f7c\u3089\u306e\u55dc\u597d\u3084\u884c\u52d5\u3092\u771f\u306b\u53cd\u6620\u3057\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3002\u3064\u307e\u308a\u30011st\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u6226\u7565\u304c\u6210\u529f\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3002  \u30c7\u30fc\u30bf\u304c\u53ce\u96c6\u30fb\u4fdd\u5b58\u3055\u308c\u308b\u6761\u4ef6\u3092\u81ea\u793e\u304c\u7ba1\u7406\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u30c7\u30fc\u30bf\u306e\u8aa4\u7528\u3084GDPR\u3078\u306e\u6e96\u62e0\u306b\u95a2\u3059\u308b\u61f8\u5ff5\u304c\u5c11\u306a\u3044 2nd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306f\u30011st\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u63d0\u643a\u3057\u3066\u3044\u308b\u4ed6\u793e\u306b\u6e21\u3057\u305f\u969b\u306b\u3001\u305d\u306e\u3088\u3046\u306a\u547c\u3073\u540d\u306b\u5909\u308f\u308a\u307e\u3059\u3002\u8a00\u3044\u63db\u3048\u308c\u30702nd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306f\u3001\u4ed6\u793e\u306e1st\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306a\u306e\u3067\u3059\u3002\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u304c\u76f8\u4e92\u5229\u76ca\u306e\u305f\u3081\u306b\u5c0f\u58f2\u696d\u8005\u3068\u30c7\u30fc\u30bf\u3092\u4ea4\u63db\u3057\u305f\u308a\u3001\u5e83\u544a\u4ee3\u7406\u5e97\u304c\u5927\u624b\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3068\u72ec\u5360\u5951\u7d04\u3092\u7d50\u3093\u3067\u904b\u7528\u578b\u5e83\u544a\u3092\u5f37\u5316\u3057\u3088\u3046\u3068\u3057\u305f\u5834\u5408\u306a\u3069\u3001\u540c\u3058\u76ee\u7684\u3092\u3082\u3064\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3068\u306e\u63d0\u643a\u306e\u4e2d\u3067\u767a\u751f\u3059\u308b\u3082\u306e\u3067\u3059\u3002\u30e1\u30c7\u30a3\u30a2\u4f01\u696d\u306b\u3068\u3063\u3066\u30012nd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u4f7f\u7528\u3084\u5171\u6709\u306b\u95a2\u3059\u308b\u660e\u793a\u7684\u306a\u540c\u610f\u3092\u5f97\u308b\u3053\u3068\u306f\u7c21\u5358\u306a\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u9069\u5207\u306a\u6280\u8853\u306e\u30bb\u30c3\u30c8\u30a2\u30c3\u30d7\u3092\u3057\u3063\u304b\u308a\u3068\u884c\u3046\u3053\u3068\u306b\u3088\u308a\u3001\u78ba\u5b9f\u306b\u51e6\u7406\u3059\u308b\u3053\u3068\u306f\u53ef\u80fd\u3067\u3059\u3002 \u30e1\u30c7\u30a3\u30a2\u4f01\u696d\u306f\u3053\u308c\u3089\u306e\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3001\u72ec\u81ea\u306a\u7acb\u5834\u306b\u3042\u308b\u3068\u8a00\u3048\u307e\u3059\u3002\u7279\u306b1st\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3068\u3001\u30e6\u30fc\u30b6\u30fc\u30c7\u30fc\u30bf\u306e\u4e2d\u3067\u3082\u6700\u3082\u4fe1\u983c\u6027\u3068\u900f\u660e\u6027\u306e\u9ad8\u3044\u30bc\u30ed\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306b\u95a2\u3057\u3066\u306f\u3001\u6709\u5229\u306b\u53ce\u96c6\u3092\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u30bc\u30ed\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u6700\u5927\u9650\u306b\u6d3b\u304b\u3059 \u30e1\u30c7\u30a3\u30a2\u4f01\u696d\u306f\u30bc\u30ed\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u3067\u3001\u5e83\u544a\u4e3b\u306b\u5229\u76ca\u3092\u3082\u305f\u3089\u3059\u3068\u540c\u6642\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u6674\u308c\u3066\u4e00\u4f01\u696d\u306e\u30b5\u30d6\u30b9\u30af\u30c1\u30fc\u30e0\u3068\u5e83\u544a\u30c1\u30fc\u30e0\u306e\u5229\u76ca\u304c\u4e00\u81f4\u3059\u308b\u3088\u3046\u306b\u306a\u308b\u306e\u3067\u3059\u3002\u591a\u304f\u306e\u30e1\u30c7\u30a3\u30a2\u4f01\u696d\u304c\u9577\u5e74\u53d6\u308a\u7d44\u3093\u3067\u304d\u305f\u8ab2\u984c\u3067\u3059\u3002 \u30bc\u30ed\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306f\u3001\u4f1a\u54e1\u767b\u9332\u3084\u30b5\u30d6\u30b9\u30af\u7533\u8fbc\u307f\u306a\u3069\u3067\u3001\u3059\u3067\u306b\u53d6\u5f97\u3057\u3066\u3044\u308b\u4f01\u696d\u3082\u591a\u3044\u3053\u3068\u3067\u3057\u3087\u3046\u3002\u3057\u304b\u3057\u4e00\u6b69\u5148\u3092\u884c\u304f\u4f01\u696d\u306f\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u4f01\u696d\u304c\u30d3\u30b8\u30cd\u30b9\u306e\u6700\u9069\u5316\u306b\u6210\u529f\u3057\u305f\u624b\u6cd5\u3092\u7528\u3044\u3066\u3001\u81ea\u793e\u306e\u30de\u30fc\u30b1\u30c3\u30c8\u3092\u6700\u5927\u5316\u3055\u305b\u307e\u3059\u3002\u305d\u306e\u624b\u6cd5\u3068\u306f\u3001\u8aad\u8005\u3092\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u4e2d\u5fc3\u306b\u7f6e\u3044\u305f\u8cea\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u4f1a\u54e1\u9650\u5b9a\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u9ad8\u3081\u308b\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u30aa\u30d5\u30a1\u30fc\u306a\u3069\u304c\u8a72\u5f53\u3057\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306f\u4fa1\u5024\u4ea4\u63db\u306e\u610f\u7fa9\u3092\u898b\u51fa\u3059\u3053\u3068\u3067\u3001\u521d\u3081\u3066\u3088\u308a\u826f\u3044\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u6c42\u3081\u3001\u81ea\u8eab\u306e\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002 DMP\uff08\u30c7\u30fc\u30bf\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff09\u306f\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u7406\u89e3\u3084\u30bb\u30b0\u30e1\u30f3\u30c8\u4f5c\u6210\u3092\u884c\u3044\u307e\u3059\u3002Lookalike\u3068\u547c\u3070\u308c\u308b\u63a8\u5b9a\u62e1\u5f35\u6a5f\u80fd\u306f\u3001\u5916\u633f\u6cd5\u3092\u7528\u3044\u308b\u3053\u3068\u3067\u3001\u30a2\u30ce\u30cb\u30de\u30b9\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u3082\u30e6\u30fc\u30b6\u30fc\u30c7\u30fc\u30bf\u3092\u4ed8\u4e0e\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u30e6\u30fc\u30b6\u30fc\u5168\u4f53\u306e\u628a\u63e1\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u305d\u3057\u3066\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u3078\u306e\u5e83\u544a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3084\u3001\u52b9\u679c\u7684\u306b\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u30e8\u30fc\u30ed\u30c3\u30d1\u306e\u5927\u624b\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u4f01\u696d\u3067\u3042\u308bMediahuis\u3067\u306f\u3001\uff14\u767e\u4e07\u4eba\u3092\u8d85\u3048\u308b\u767b\u9332\u30e6\u30fc\u30b6\u30fc\u306e\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3092\u69cb\u7bc9\u3057\u3001\u6b21\u306b\u53ce\u96c6\u3057\u305f\u30bc\u30ed\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u30681st\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3057\u3066\u3001\u30d9\u30eb\u30ae\u30fc\u3068\u30aa\u30e9\u30f3\u30c0\u5168\u4f53\u306b\u304a\u3051\u308b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30d9\u30fc\u30b9\u306e\u5e83\u544a\u30d3\u30b8\u30cd\u30b9\u3092\u7acb\u3061\u4e0a\u3052\u307e\u3057\u305f\u3002\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u7dcf\u5e83\u544a\u53ce\u5165\u306e27\uff05\u306b\u6210\u9577\u3057\u3001CTR\u306f\u975e\u30bf\u30fc\u30b2\u30c3\u30c8\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3068\u6bd4\u8f03\u3057\u300126\uff05\u306e\u5411\u4e0a\u304c\u898b\u3089\u308c\u307e\u3057\u305f\u3002 \u3053\u308c\u304c\u3001\u30bc\u30ed\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u30681st\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u529b\u3067\u3059\u3002\u65e2\u77e5\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u7126\u70b9\u3092\u5f53\u3066\u3001 \u5e83\u544a\u30d3\u30b8\u30cd\u30b9\u3068\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u8907\u6570\u306e\u53ce\u76ca\u6e90\u304b\u3089\u5f97\u3089\u308c\u308b\u3001\u3088\u308a\u5f37\u529b\u3067\u5229\u76ca\u6027\u306e\u9ad8\u3044\u53ce\u76ca\u30e2\u30c7\u30eb\u306e\u78ba\u7acb\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002 \u203b\u539f\u6587\u8a18\u4e8b\u306fPiano\u672c\u793e\u30b9\u30c8\u30e9\u30c6\u30b8\u30c3\u30af\u30b5\u30fc\u30d3\u30b9 SVP \u30de\u30a4\u30b1\u30eb\u30fb\u30b7\u30eb\u30d0\u30fc\u30de\u30f3\u306b\u3088\u308b\u3082\u306e\u3067\u3059\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/media.tinypass.com\/ja\/resources\/why-zero-party-data-is-publishers-secret-weapon-in-a-post-cookie-world-4\/\" \/>\n<meta property=\"og:site_name\" content=\"Piano\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/piano.io\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-29T02:31:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-25T17:50:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/media.tinypass.com\/wp-content\/uploads\/2022\/07\/fc252767c54d3b34478da76eb819c12e.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Piano Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@piano_io\" \/>\n<meta name=\"twitter:site\" content=\"@piano_io\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Piano Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.cxense.com\/#organization\",\"name\":\"Piano Software, Inc.\",\"url\":\"https:\/\/www.cxense.com\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/piano-io\/\",\"https:\/\/www.facebook.com\/piano.io\",\"https:\/\/twitter.com\/piano_io\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ja\",\"@id\":\"https:\/\/www.cxense.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/piano.io\/wp-content\/uploads\/2022\/07\/Piano_Logo.jpeg\",\"contentUrl\":\"https:\/\/piano.io\/wp-content\/uploads\/2022\/07\/Piano_Logo.jpeg\",\"width\":1111,\"height\":400,\"caption\":\"Piano Software, Inc.\"},\"image\":{\"@id\":\"https:\/\/www.cxense.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.cxense.com\/#website\",\"url\":\"https:\/\/www.cxense.com\/\",\"name\":\"Piano\",\"description\":\"Analytics + Activation\",\"publisher\":{\"@id\":\"https:\/\/www.cxense.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.cxense.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ja\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"ja\",\"@id\":\"https:\/\/media.tinypass.com\/ja\/resources\/why-zero-party-data-is-publishers-secret-weapon-in-a-post-cookie-world-4\/#primaryimage\",\"url\":\"https:\/\/media.tinypass.com\/wp-content\/uploads\/2022\/07\/fc252767c54d3b34478da76eb819c12e.jpg\",\"contentUrl\":\"https:\/\/media.tinypass.com\/wp-content\/uploads\/2022\/07\/fc252767c54d3b34478da76eb819c12e.jpg\",\"width\":2000,\"height\":1000},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/media.tinypass.com\/ja\/resources\/why-zero-party-data-is-publishers-secret-weapon-in-a-post-cookie-world-4\/#webpage\",\"url\":\"https:\/\/media.tinypass.com\/ja\/resources\/why-zero-party-data-is-publishers-secret-weapon-in-a-post-cookie-world-4\/\",\"name\":\"Why Zero-Party Data Is Publishers\u2019 Secret Weapon in a Post-Cookie World\",\"isPartOf\":{\"@id\":\"https:\/\/www.cxense.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/media.tinypass.com\/ja\/resources\/why-zero-party-data-is-publishers-secret-weapon-in-a-post-cookie-world-4\/#primaryimage\"},\"datePublished\":\"2021-01-29T02:31:44+00:00\",\"dateModified\":\"2022-07-25T17:50:20+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/media.tinypass.com\/ja\/resources\/why-zero-party-data-is-publishers-secret-weapon-in-a-post-cookie-world-4\/#breadcrumb\"},\"inLanguage\":\"ja\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/media.tinypass.com\/ja\/resources\/why-zero-party-data-is-publishers-secret-weapon-in-a-post-cookie-world-4\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/media.tinypass.com\/ja\/resources\/why-zero-party-data-is-publishers-secret-weapon-in-a-post-cookie-world-4\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.cxense.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u306a\u305cCookie\u30ec\u30b9\u306e\u4e16\u754c\u3067\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u30c7\u30fc\u30bf\u304c\u79d8\u5bc6\u5175\u5668\u306b\u306a\u308a\u5f97\u308b\u306e\u304b\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/media.tinypass.com\/ja\/resources\/why-zero-party-data-is-publishers-secret-weapon-in-a-post-cookie-world-4\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/media.tinypass.com\/ja\/resources\/why-zero-party-data-is-publishers-secret-weapon-in-a-post-cookie-world-4\/#webpage\"},\"author\":{\"name\":\"Piano Team\",\"@id\":\"https:\/\/www.cxense.com\/#\/schema\/person\/ddd28c8f5f25f8fc6c682a6a64e51074\"},\"headline\":\"\u306a\u305cCookie\u30ec\u30b9\u306e\u4e16\u754c\u3067\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u30c7\u30fc\u30bf\u304c\u79d8\u5bc6\u5175\u5668\u306b\u306a\u308a\u5f97\u308b\u306e\u304b\",\"datePublished\":\"2021-01-29T02:31:44+00:00\",\"dateModified\":\"2022-07-25T17:50:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/media.tinypass.com\/ja\/resources\/why-zero-party-data-is-publishers-secret-weapon-in-a-post-cookie-world-4\/#webpage\"},\"wordCount\":58,\"publisher\":{\"@id\":\"https:\/\/www.cxense.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/media.tinypass.com\/ja\/resources\/why-zero-party-data-is-publishers-secret-weapon-in-a-post-cookie-world-4\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/media.tinypass.com\/wp-content\/uploads\/2022\/07\/fc252767c54d3b34478da76eb819c12e.jpg\",\"articleSection\":[\"\u5e83\u544a\",\"\u30d6\u30ed\u30b0\",\"\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\",\"\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\"],\"inLanguage\":\"ja\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.cxense.com\/#\/schema\/person\/ddd28c8f5f25f8fc6c682a6a64e51074\",\"name\":\"Piano Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ja\",\"@id\":\"https:\/\/www.cxense.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b916894b59514de104fd7d1411c4df54?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b916894b59514de104fd7d1411c4df54?s=96&d=mm&r=g\",\"caption\":\"Piano Team\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why Zero-Party Data Is Publishers\u2019 Secret Weapon in a Post-Cookie World","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/media.tinypass.com\/ja\/resources\/why-zero-party-data-is-publishers-secret-weapon-in-a-post-cookie-world-4\/","og_locale":"en_US","og_type":"article","og_title":"Why Zero-Party Data Is Publishers\u2019 Secret Weapon in a Post-Cookie World","og_description":"3rd\u30d1\u30fc\u30c6\u30a3Cookie\u306e\u7121\u52b9\u5316\u304c\u523b\u3005\u3068\u8feb\u3063\u3066\u3044\u307e\u3059\u3002GDPR\u30fbCCPA\u306b\u3088\u308b\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fdd\u8b77\u3001Google\u30fbApple\u306b\u3088\u308b3rd\u30d1\u30fc\u30c6\u30a3Cookie\u306e\u5236\u9650\u306f\u30013rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u8870\u9000\u3092\u66f4\u306b\u52a0\u901f\u3055\u305b\u3066\u3044\u308b\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002\u591a\u304f\u306e\u30a2\u30c9\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u4f01\u696d\u306f\u3001\u3053\u306e\u5909\u9077\u306b\u3088\u3063\u3066\u81ea\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u304c\u8105\u304b\u3055\u308c\u308b\u3068\u898b\u3066\u304a\u308a\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u4f01\u696d\u306e\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u304c\u96e3\u3057\u304f\u306a\u308b\u306e\u3067\u306f\u3001\u3068\u3044\u3046\u61f8\u5ff5\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002 3rd\u30d1\u30fc\u30c6\u30a3Cookie\u306e\u7d42\u7109\uff1d\u30d3\u30b8\u30cd\u30b9\u3078\u306e\u5927\u304d\u306a\u8105\u5a01\u30fb\u30fb\u30fb\u672c\u5f53\u306b\u305d\u3046\u3067\u3057\u3087\u3046\u304b\u3002Piano\u3067\u306f\u3053\u308c\u3092\u30013rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u304b\u30891st\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3001\u305d\u3057\u3066\u66f4\u306b\u91cd\u8981\u306a\u30bc\u30ed\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3078\u3068\u8ef8\u8db3\u3092\u79fb\u3057\u3066\u3044\u304f\u30c1\u30e3\u30f3\u30b9\u3067\u3042\u308b\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002 \u30e6\u30fc\u30b6\u30fc\u305f\u3061\u306f\u6bce\u65e5\u30e1\u30c7\u30a3\u30a2\u4f01\u696d\u306e\u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u3066\u306f\u3001\u660e\u793a\u7684\u540c\u610f\u306e\u4e0b\u3001\u6b63\u78ba\u306a\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u4f01\u696d\u304c\u6700\u3082\u5fc5\u8981\u3068\u3057\u3066\u3044\u308b\u985e\u306e\u30c7\u30fc\u30bf\u3067\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306f\u304a\u6c17\u306b\u5165\u308a\u306e\u30b5\u30a4\u30c8\u3078\u306e\u3088\u308a\u4fbf\u5229\u306a\u30a2\u30af\u30bb\u30b9\u3084\u3001\u6709\u6599\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30a2\u30f3\u30ed\u30c3\u30af\u306a\u3069\u3067\u4f1a\u54e1\u767b\u9332\u3084\u30b5\u30d6\u30b9\u30af\u30e9\u30a4\u30d6\u3092\u9078\u3073\u3001\u81ea\u3089\u9032\u3093\u3067\u500b\u4eba\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u306e\u3067\u3059\u3002\u3053\u306e\u4e8b\u5b9f\u3092\u9069\u5207\u306b\u5229\u7528\u3059\u308b\u3053\u3068\u304c\u3001\u65b0\u3057\u3044\u30c7\u30fc\u30bf\u30e9\u30f3\u30c9\u30b9\u30b1\u30fc\u30d7\u3067\u4f01\u696d\u304c\u524d\u9032\u3059\u308b\u30ad\u30fc\u306b\u306a\u308a\u5f97\u308b\u306e\u3067\u3059\u3002 3rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u554f\u984c\u70b9 \u30b5\u30a4\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u7406\u89e3\u3068\u3001\u65b0\u305f\u306a\u30e6\u30fc\u30b6\u30fc\u306e\u767a\u898b\u306e\u76ee\u7684\u3067\u3001\u4f01\u696d\u306f\u9577\u3044\u95933rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306b\u4f9d\u5b58\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u30c7\u30fc\u30bf\u4ef2\u4ecb\u696d\u8005\uff08\u30c7\u30fc\u30bf\u30a2\u30b0\u30ea\u30b2\u30fc\u30bf\u30fc\uff09\u306b\u3088\u3063\u3066\u8ca9\u58f2\u3055\u308c\u308b\u3053\u306e\u7a2e\u306e\u30c7\u30fc\u30bf\u306f\u3001\u81a8\u5927\u306a\u91cf\u304c\u5165\u624b\u53ef\u80fd\u3067\u3042\u308a\u3001\u3044\u308d\u3044\u308d\u306a\u6d88\u8cbb\u8005\u306e\u30bf\u30a4\u30d7\u3092\u898b\u3064\u3051\u3089\u308c\u308b\u3068\u3044\u3046\u30dd\u30c6\u30f3\u30b7\u30e3\u30eb\u306f\u3042\u308a\u307e\u3059\u304c\u3001\uff13\u3064\u306e\u5927\u304d\u306a\u8ab2\u984c\u304c\u3042\u308a\u307e\u3059\u3002 \u7b2c\u4e00\u306b\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3068GDPR\u306b\u95a2\u3059\u308b\u6d88\u8cbb\u8005\u306e\u61f8\u5ff5\u304c\u9ad8\u307e\u3063\u3066\u3044\u308b\u3053\u3068\u3067\u3059\u3002\u6d88\u8cbb\u8005\u306f\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3084\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306b\u5bfe\u3057\u3066\u3001\u4ee5\u524d\u306b\u5897\u3057\u3066\u654f\u611f\u306b\u306a\u3063\u3066\u304d\u3066\u304a\u308a\u3001\u305d\u308c\u304cGDPR\u3084\u30d6\u30e9\u30a6\u30b6\u30af\u30c3\u30ad\u30fc\u30dd\u30ea\u30b7\u30fc\u306a\u3069\u306e\u898f\u5236\u5c0e\u5165\u306e\u59cb\u307e\u308a\u306b\u306a\u308a\u30013rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u4fe1\u983c\u6027\u304c\u4f4e\u4e0b\u3057\u305f\u539f\u56e0\u3067\u3082\u3042\u308a\u307e\u3059\u3002 \u6b21\u306b\u30013rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306f\u6700\u65b0\u306e\u30c7\u30fc\u30bf\u3067\u306f\u306a\u3044\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3053\u3068\u3067\u3059\u3002\u3042\u308b\u5e83\u544a\u306e\u5546\u54c1\u3092\u3059\u3067\u306b\u8cfc\u5165\u6e08\u307f\u3067\u3042\u3063\u305f\u308a\u3001\u8cfc\u5165\u3057\u306a\u3044\u3053\u3068\u306b\u6c7a\u3081\u305f\u6d88\u8cbb\u8005\u304c\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3055\u308c\u7d9a\u3051\u3066\u3057\u307e\u3046\u306e\u3067\u3059\u3002\u6570\u9031\u9593\u306b\u6e21\u308a\u3001\u305d\u306e\u6d88\u8cbb\u8005\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u3067\u540c\u3058\u5546\u54c1\u306e\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u3066\u3057\u307e\u3046\u306e\u306f\u305d\u306e\u70ba\u3067\u3059\u30022\u9031\u9593\u3001\u3082\u3057\u304f\u306f2\u30f6\u6708\u524d\u306e\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u3067\u6226\u7565\u3092\u69cb\u7bc9\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u30c7\u30fc\u30bf\u81ea\u4f53\u3068\u305d\u308c\u306b\u57fa\u3065\u3044\u3066\u69cb\u7bc9\u3055\u308c\u305f\u6226\u7565\u306f\u52b9\u679c\u7684\u3067\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308a\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u4e0d\u4fe1\u3092\u62db\u304d\u307e\u3059\u3002\u307e\u305f\u30013rd\u30d1\u30fc\u30c6\u30a3Cookie\u306e\u5236\u9650\u306b\u3088\u308a\u3001\u4eca\u5f8c3rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u6b63\u78ba\u6027\u304c\u3088\u308a\u3044\u3063\u305d\u3046\u4f4e\u304f\u306a\u308b\u3053\u3068\u306f\u76ee\u306b\u898b\u3048\u3066\u3044\u307e\u3059\u3002 \u6700\u5f8c\u306b\u30013rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u30bd\u30fc\u30b9\u306f\u66d6\u6627\u306a\u3053\u3068\u304c\u591a\u304f\u3001\u3069\u306e\u3088\u3046\u306b\u53ce\u96c6\u30fb\u96c6\u8a08\u30fb\u8ca9\u58f2\u3055\u308c\u3066\u3044\u308b\u304b\u306f\u30d6\u30e9\u30c3\u30af\u30dc\u30c3\u30af\u30b9\u5316\u3055\u308c\u3066\u3057\u307e\u3063\u3066\u3044\u308b\u4e8b\u5b9f\u3067\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306e\u540c\u610f\u304c\u5e38\u306b\u8a8d\u8b58\u30fb\u691c\u8a3c\u53ef\u80fd\u3067\u306f\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u696d\u754c\u304c\u30c7\u30fc\u30bf\u306e\u900f\u660e\u6027\u306b\u95a2\u3059\u308b\u30eb\u30fc\u30eb\u3092\u53b3\u683c\u5316\u3055\u305b\u308b\u306b\u3064\u308c\u3066\u30013rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u6709\u7528\u6027\u306f\u4f4e\u4e0b\u3057\u7d9a\u3051\u308b\u3067\u3057\u3087\u3046\u3002  3rd\u30d1\u30fc\u30c6\u30a3Cookie\u3068\u306f\u9055\u3044\u30013rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306f\u5b8c\u5168\u306b\u6d88\u6ec5\u3057\u3066\u3057\u307e\u3046\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u30c7\u30fc\u30bf\u306e\u4fa1\u5024\u304c\u8457\u3057\u304f\u4f4e\u4e0b\u3059\u308b\u3053\u3068\u306b\u5909\u308f\u308a\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001\u30e1\u30c7\u30a3\u30a2\u4f01\u696d\u306b\u306f\u3088\u308a\u512a\u308c\u305f\u4ee3\u66ff\u6848\u304c\u3059\u3067\u306b\u5b58\u5728\u3057\u3066\u3044\u308b\u306e\u3067\u3059\u3002 \uff13rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306b\u53d6\u3063\u3066\u4ee3\u308f\u308b\u3082\u306e\u3068\u306f\uff1f \u3053\u306e\u201d\u30dd\u30b9\u30c83rd\u30d1\u30fc\u30c6\u30a3Cookie\u306e\u4e16\u754c\u201d\u306b\u304a\u3044\u3066\u3001\u307e\u3060\u89e3\u6c7a\u3055\u308c\u3066\u3044\u306a\u3044\u554f\u984c\u304c\u591a\u3005\u3042\u308a\u307e\u3059\u304c\u3001\u307e\u305a\u306f\u3063\u304d\u308a\u3068\u8a00\u3048\u308b\u3053\u3068\u306f\u3001\u30c7\u30fc\u30bf\u306e\u4fe1\u983c\u6027\u304c\u9ad8\u3051\u308c\u3070\u9ad8\u3044\u307b\u3069\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306e\u30d3\u30b8\u30cd\u30b9\u30d1\u30fc\u30c8\u30ca\u30fc\u306b\u3068\u3063\u3066\u3001\u305d\u306e\u30c7\u30fc\u30bf\u306e\u4fa1\u5024\u304c\u9ad8\u307e\u308a\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306b\u30b3\u30b9\u30c8\u3092\u304b\u3051\u308b\u3053\u3068\u306b\u524d\u5411\u304d\u306b\u306a\u308b\u3001\u3068\u8a00\u3046\u3053\u3068\u3067\u3059\u3002\u305d\u308c\u3092\u5b9f\u73fe\u3067\u304d\u308b\u4ee5\u4e0b\u306e\u30c7\u30fc\u30bf\u3068\u6bd4\u8f03\u3059\u308b\u3068\u30013rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306f\u3084\u306f\u308a\u4e0d\u5341\u5206\u3067\u3042\u308b\u3068\u8a00\u3048\u307e\u3059\u3002 \u30bc\u30ed\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3068\u306f\u3001\u9867\u5ba2\uff08\u30b5\u30a4\u30c8\u30e6\u30fc\u30b6\u30fc\uff09\u304c\u610f\u56f3\u7684\u306b\u904b\u55b6\u4f01\u696d\u3068\u5171\u6709\u3059\u308b\u30c7\u30fc\u30bf\u306e\u3053\u3068\u3067\u3059\u3002\u4f1a\u54e1\u767b\u9332\u6642\u306b\u30d5\u30a9\u30fc\u30e0\u306b\u5165\u529b\u3055\u308c\u305f\u3001\u9867\u5ba2\u306e\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u3084\u6027\u5225\u306a\u3069\u306eCRM\uff08\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\uff09\u30c7\u30fc\u30bf\u3084\u3001Web\u30b5\u30a4\u30c8\u306e\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3067\u9078\u629e\u3057\u305f\u8a2d\u5b9a\u60c5\u5831\u306a\u3069\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u4fa1\u5024\u4ea4\u63db\u306e\u4e00\u74b0\u3068\u3057\u3066\u3084\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u5411\u4e0a\u306e\u70ba\u306b\u3001\u9867\u5ba2\u306e\u660e\u793a\u7684\u306a\u540c\u610f\u306e\u3082\u3068\u3067\u63d0\u4f9b\u3055\u308c\u305f\u30c7\u30fc\u30bf\u3067\u3059\u3002\u3053\u308c\u306f\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3084\u30d6\u30e9\u30f3\u30c9\u304c\u53ce\u96c6\u3067\u304d\u308b\u6700\u3082\u4fa1\u5024\u306e\u3042\u308b\u3082\u306e\u3067\u3059\u304c\u3001\u6b63\u78ba\u306b\u8a00\u3048\u3070\u6240\u6709\u8005\u306f\u4f01\u696d\u3067\u306f\u306a\u304f\u9867\u5ba2\u81ea\u8eab\u3067\u3059\u306e\u3067\u3001\u9867\u5ba2\u306e\u540c\u610f\u304c\u306a\u3051\u308c\u3070\u4f7f\u7528\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u305a\u3001\u30c7\u30fc\u30bf\u306e\u4fdd\u8b77\u3082\u614e\u91cd\u306b\u884c\u308f\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001\u975e\u5e38\u306b\u6b63\u78ba\u3067\u3001\u4fe1\u983c\u6027\u3068\u900f\u660e\u6027\u306e\u9ad8\u3044\u3082\u306e\u3067\u3059\u3002 1st\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306f\u3001\u30bc\u30ed\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u542b\u3080\u3068\u8003\u3048\u3089\u308c\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u304c\u3001Web\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u3092\u95b2\u89a7\u3057\u305f\u308a\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b9\u30c8\u30a2\u3092\u8a2a\u554f\u3057\u305f\u308a\u3059\u308b\u969b\u306b\u9867\u5ba2\u3092\u89b3\u5bdf\u3057\u53ce\u96c6\u3059\u308b\u884c\u52d5\u30c7\u30fc\u30bf\u3082\u542b\u307e\u308c\u3066\u3044\u307e\u3059\u3002\u884c\u52d5\u30c7\u30fc\u30bf\u306e\u3088\u3046\u306a\u30bf\u30a4\u30d7\u306f\u30bc\u30ed\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3068\u306f\u7570\u306a\u308a\u3001\u9867\u5ba2\u306e\u6697\u9ed9\u7684\u306a\u5408\u610f\u306e\u4e0b\u3067\u53ce\u96c6\u3055\u308c\u308b\u30c7\u30fc\u30bf\u3067\u3059\u304c\u3001\u4f9d\u7136\u3068\u3057\u3066\u4fa1\u5024\u306e\u9ad8\u3044\u3082\u306e\u3068\u8003\u3048\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u7406\u7531\u306f\u4ee5\u4e0b\u306e\uff13\u3064\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002  \u4e8b\u696d\u8005\u81ea\u8eab\u304c\u53ce\u96c6\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u6b63\u78ba\u6027\u304c\u9ad8\u3044 \u81ea\u793e\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304b\u3089\u5f97\u3089\u308c\u308b\u30a4\u30f3\u30b5\u30a4\u30c8\u306f\u3001\u4ed6\u793e\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3068\u6bd4\u8f03\u3057\u3066\u3001\u5f7c\u3089\u306e\u55dc\u597d\u3084\u884c\u52d5\u3092\u771f\u306b\u53cd\u6620\u3057\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3002\u3064\u307e\u308a\u30011st\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u6226\u7565\u304c\u6210\u529f\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3002  \u30c7\u30fc\u30bf\u304c\u53ce\u96c6\u30fb\u4fdd\u5b58\u3055\u308c\u308b\u6761\u4ef6\u3092\u81ea\u793e\u304c\u7ba1\u7406\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u30c7\u30fc\u30bf\u306e\u8aa4\u7528\u3084GDPR\u3078\u306e\u6e96\u62e0\u306b\u95a2\u3059\u308b\u61f8\u5ff5\u304c\u5c11\u306a\u3044 2nd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306f\u30011st\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u63d0\u643a\u3057\u3066\u3044\u308b\u4ed6\u793e\u306b\u6e21\u3057\u305f\u969b\u306b\u3001\u305d\u306e\u3088\u3046\u306a\u547c\u3073\u540d\u306b\u5909\u308f\u308a\u307e\u3059\u3002\u8a00\u3044\u63db\u3048\u308c\u30702nd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306f\u3001\u4ed6\u793e\u306e1st\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306a\u306e\u3067\u3059\u3002\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u304c\u76f8\u4e92\u5229\u76ca\u306e\u305f\u3081\u306b\u5c0f\u58f2\u696d\u8005\u3068\u30c7\u30fc\u30bf\u3092\u4ea4\u63db\u3057\u305f\u308a\u3001\u5e83\u544a\u4ee3\u7406\u5e97\u304c\u5927\u624b\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3068\u72ec\u5360\u5951\u7d04\u3092\u7d50\u3093\u3067\u904b\u7528\u578b\u5e83\u544a\u3092\u5f37\u5316\u3057\u3088\u3046\u3068\u3057\u305f\u5834\u5408\u306a\u3069\u3001\u540c\u3058\u76ee\u7684\u3092\u3082\u3064\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3068\u306e\u63d0\u643a\u306e\u4e2d\u3067\u767a\u751f\u3059\u308b\u3082\u306e\u3067\u3059\u3002\u30e1\u30c7\u30a3\u30a2\u4f01\u696d\u306b\u3068\u3063\u3066\u30012nd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u4f7f\u7528\u3084\u5171\u6709\u306b\u95a2\u3059\u308b\u660e\u793a\u7684\u306a\u540c\u610f\u3092\u5f97\u308b\u3053\u3068\u306f\u7c21\u5358\u306a\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u9069\u5207\u306a\u6280\u8853\u306e\u30bb\u30c3\u30c8\u30a2\u30c3\u30d7\u3092\u3057\u3063\u304b\u308a\u3068\u884c\u3046\u3053\u3068\u306b\u3088\u308a\u3001\u78ba\u5b9f\u306b\u51e6\u7406\u3059\u308b\u3053\u3068\u306f\u53ef\u80fd\u3067\u3059\u3002 \u30e1\u30c7\u30a3\u30a2\u4f01\u696d\u306f\u3053\u308c\u3089\u306e\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3001\u72ec\u81ea\u306a\u7acb\u5834\u306b\u3042\u308b\u3068\u8a00\u3048\u307e\u3059\u3002\u7279\u306b1st\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3068\u3001\u30e6\u30fc\u30b6\u30fc\u30c7\u30fc\u30bf\u306e\u4e2d\u3067\u3082\u6700\u3082\u4fe1\u983c\u6027\u3068\u900f\u660e\u6027\u306e\u9ad8\u3044\u30bc\u30ed\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306b\u95a2\u3057\u3066\u306f\u3001\u6709\u5229\u306b\u53ce\u96c6\u3092\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u30bc\u30ed\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u6700\u5927\u9650\u306b\u6d3b\u304b\u3059 \u30e1\u30c7\u30a3\u30a2\u4f01\u696d\u306f\u30bc\u30ed\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u3067\u3001\u5e83\u544a\u4e3b\u306b\u5229\u76ca\u3092\u3082\u305f\u3089\u3059\u3068\u540c\u6642\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u6674\u308c\u3066\u4e00\u4f01\u696d\u306e\u30b5\u30d6\u30b9\u30af\u30c1\u30fc\u30e0\u3068\u5e83\u544a\u30c1\u30fc\u30e0\u306e\u5229\u76ca\u304c\u4e00\u81f4\u3059\u308b\u3088\u3046\u306b\u306a\u308b\u306e\u3067\u3059\u3002\u591a\u304f\u306e\u30e1\u30c7\u30a3\u30a2\u4f01\u696d\u304c\u9577\u5e74\u53d6\u308a\u7d44\u3093\u3067\u304d\u305f\u8ab2\u984c\u3067\u3059\u3002 \u30bc\u30ed\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306f\u3001\u4f1a\u54e1\u767b\u9332\u3084\u30b5\u30d6\u30b9\u30af\u7533\u8fbc\u307f\u306a\u3069\u3067\u3001\u3059\u3067\u306b\u53d6\u5f97\u3057\u3066\u3044\u308b\u4f01\u696d\u3082\u591a\u3044\u3053\u3068\u3067\u3057\u3087\u3046\u3002\u3057\u304b\u3057\u4e00\u6b69\u5148\u3092\u884c\u304f\u4f01\u696d\u306f\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u4f01\u696d\u304c\u30d3\u30b8\u30cd\u30b9\u306e\u6700\u9069\u5316\u306b\u6210\u529f\u3057\u305f\u624b\u6cd5\u3092\u7528\u3044\u3066\u3001\u81ea\u793e\u306e\u30de\u30fc\u30b1\u30c3\u30c8\u3092\u6700\u5927\u5316\u3055\u305b\u307e\u3059\u3002\u305d\u306e\u624b\u6cd5\u3068\u306f\u3001\u8aad\u8005\u3092\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u4e2d\u5fc3\u306b\u7f6e\u3044\u305f\u8cea\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u4f1a\u54e1\u9650\u5b9a\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u9ad8\u3081\u308b\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u30aa\u30d5\u30a1\u30fc\u306a\u3069\u304c\u8a72\u5f53\u3057\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306f\u4fa1\u5024\u4ea4\u63db\u306e\u610f\u7fa9\u3092\u898b\u51fa\u3059\u3053\u3068\u3067\u3001\u521d\u3081\u3066\u3088\u308a\u826f\u3044\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u6c42\u3081\u3001\u81ea\u8eab\u306e\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002 DMP\uff08\u30c7\u30fc\u30bf\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff09\u306f\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u7406\u89e3\u3084\u30bb\u30b0\u30e1\u30f3\u30c8\u4f5c\u6210\u3092\u884c\u3044\u307e\u3059\u3002Lookalike\u3068\u547c\u3070\u308c\u308b\u63a8\u5b9a\u62e1\u5f35\u6a5f\u80fd\u306f\u3001\u5916\u633f\u6cd5\u3092\u7528\u3044\u308b\u3053\u3068\u3067\u3001\u30a2\u30ce\u30cb\u30de\u30b9\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u3082\u30e6\u30fc\u30b6\u30fc\u30c7\u30fc\u30bf\u3092\u4ed8\u4e0e\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u30e6\u30fc\u30b6\u30fc\u5168\u4f53\u306e\u628a\u63e1\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u305d\u3057\u3066\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u3078\u306e\u5e83\u544a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3084\u3001\u52b9\u679c\u7684\u306b\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u30e8\u30fc\u30ed\u30c3\u30d1\u306e\u5927\u624b\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u4f01\u696d\u3067\u3042\u308bMediahuis\u3067\u306f\u3001\uff14\u767e\u4e07\u4eba\u3092\u8d85\u3048\u308b\u767b\u9332\u30e6\u30fc\u30b6\u30fc\u306e\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3092\u69cb\u7bc9\u3057\u3001\u6b21\u306b\u53ce\u96c6\u3057\u305f\u30bc\u30ed\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u30681st\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3057\u3066\u3001\u30d9\u30eb\u30ae\u30fc\u3068\u30aa\u30e9\u30f3\u30c0\u5168\u4f53\u306b\u304a\u3051\u308b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30d9\u30fc\u30b9\u306e\u5e83\u544a\u30d3\u30b8\u30cd\u30b9\u3092\u7acb\u3061\u4e0a\u3052\u307e\u3057\u305f\u3002\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u7dcf\u5e83\u544a\u53ce\u5165\u306e27\uff05\u306b\u6210\u9577\u3057\u3001CTR\u306f\u975e\u30bf\u30fc\u30b2\u30c3\u30c8\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3068\u6bd4\u8f03\u3057\u300126\uff05\u306e\u5411\u4e0a\u304c\u898b\u3089\u308c\u307e\u3057\u305f\u3002 \u3053\u308c\u304c\u3001\u30bc\u30ed\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u30681st\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u529b\u3067\u3059\u3002\u65e2\u77e5\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u7126\u70b9\u3092\u5f53\u3066\u3001 \u5e83\u544a\u30d3\u30b8\u30cd\u30b9\u3068\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u8907\u6570\u306e\u53ce\u76ca\u6e90\u304b\u3089\u5f97\u3089\u308c\u308b\u3001\u3088\u308a\u5f37\u529b\u3067\u5229\u76ca\u6027\u306e\u9ad8\u3044\u53ce\u76ca\u30e2\u30c7\u30eb\u306e\u78ba\u7acb\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002 \u203b\u539f\u6587\u8a18\u4e8b\u306fPiano\u672c\u793e\u30b9\u30c8\u30e9\u30c6\u30b8\u30c3\u30af\u30b5\u30fc\u30d3\u30b9 SVP \u30de\u30a4\u30b1\u30eb\u30fb\u30b7\u30eb\u30d0\u30fc\u30de\u30f3\u306b\u3088\u308b\u3082\u306e\u3067\u3059\u3002","og_url":"https:\/\/media.tinypass.com\/ja\/resources\/why-zero-party-data-is-publishers-secret-weapon-in-a-post-cookie-world-4\/","og_site_name":"Piano","article_publisher":"https:\/\/www.facebook.com\/piano.io","article_published_time":"2021-01-29T02:31:44+00:00","article_modified_time":"2022-07-25T17:50:20+00:00","og_image":[{"width":2000,"height":1000,"url":"https:\/\/media.tinypass.com\/wp-content\/uploads\/2022\/07\/fc252767c54d3b34478da76eb819c12e.jpg","type":"image\/png"}],"author":"Piano Team","twitter_card":"summary_large_image","twitter_creator":"@piano_io","twitter_site":"@piano_io","twitter_misc":{"Written by":"Piano Team","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.cxense.com\/#organization","name":"Piano Software, Inc.","url":"https:\/\/www.cxense.com\/","sameAs":["https:\/\/www.linkedin.com\/company\/piano-io\/","https:\/\/www.facebook.com\/piano.io","https:\/\/twitter.com\/piano_io"],"logo":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.cxense.com\/#\/schema\/logo\/image\/","url":"https:\/\/piano.io\/wp-content\/uploads\/2022\/07\/Piano_Logo.jpeg","contentUrl":"https:\/\/piano.io\/wp-content\/uploads\/2022\/07\/Piano_Logo.jpeg","width":1111,"height":400,"caption":"Piano Software, Inc."},"image":{"@id":"https:\/\/www.cxense.com\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/www.cxense.com\/#website","url":"https:\/\/www.cxense.com\/","name":"Piano","description":"Analytics + Activation","publisher":{"@id":"https:\/\/www.cxense.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.cxense.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"ja"},{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/media.tinypass.com\/ja\/resources\/why-zero-party-data-is-publishers-secret-weapon-in-a-post-cookie-world-4\/#primaryimage","url":"https:\/\/media.tinypass.com\/wp-content\/uploads\/2022\/07\/fc252767c54d3b34478da76eb819c12e.jpg","contentUrl":"https:\/\/media.tinypass.com\/wp-content\/uploads\/2022\/07\/fc252767c54d3b34478da76eb819c12e.jpg","width":2000,"height":1000},{"@type":"WebPage","@id":"https:\/\/media.tinypass.com\/ja\/resources\/why-zero-party-data-is-publishers-secret-weapon-in-a-post-cookie-world-4\/#webpage","url":"https:\/\/media.tinypass.com\/ja\/resources\/why-zero-party-data-is-publishers-secret-weapon-in-a-post-cookie-world-4\/","name":"Why Zero-Party Data Is Publishers\u2019 Secret Weapon in a Post-Cookie World","isPartOf":{"@id":"https:\/\/www.cxense.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/media.tinypass.com\/ja\/resources\/why-zero-party-data-is-publishers-secret-weapon-in-a-post-cookie-world-4\/#primaryimage"},"datePublished":"2021-01-29T02:31:44+00:00","dateModified":"2022-07-25T17:50:20+00:00","breadcrumb":{"@id":"https:\/\/media.tinypass.com\/ja\/resources\/why-zero-party-data-is-publishers-secret-weapon-in-a-post-cookie-world-4\/#breadcrumb"},"inLanguage":"ja","potentialAction":[{"@type":"ReadAction","target":["https:\/\/media.tinypass.com\/ja\/resources\/why-zero-party-data-is-publishers-secret-weapon-in-a-post-cookie-world-4\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/media.tinypass.com\/ja\/resources\/why-zero-party-data-is-publishers-secret-weapon-in-a-post-cookie-world-4\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.cxense.com\/"},{"@type":"ListItem","position":2,"name":"\u306a\u305cCookie\u30ec\u30b9\u306e\u4e16\u754c\u3067\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u30c7\u30fc\u30bf\u304c\u79d8\u5bc6\u5175\u5668\u306b\u306a\u308a\u5f97\u308b\u306e\u304b"}]},{"@type":"Article","@id":"https:\/\/media.tinypass.com\/ja\/resources\/why-zero-party-data-is-publishers-secret-weapon-in-a-post-cookie-world-4\/#article","isPartOf":{"@id":"https:\/\/media.tinypass.com\/ja\/resources\/why-zero-party-data-is-publishers-secret-weapon-in-a-post-cookie-world-4\/#webpage"},"author":{"name":"Piano Team","@id":"https:\/\/www.cxense.com\/#\/schema\/person\/ddd28c8f5f25f8fc6c682a6a64e51074"},"headline":"\u306a\u305cCookie\u30ec\u30b9\u306e\u4e16\u754c\u3067\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u30c7\u30fc\u30bf\u304c\u79d8\u5bc6\u5175\u5668\u306b\u306a\u308a\u5f97\u308b\u306e\u304b","datePublished":"2021-01-29T02:31:44+00:00","dateModified":"2022-07-25T17:50:20+00:00","mainEntityOfPage":{"@id":"https:\/\/media.tinypass.com\/ja\/resources\/why-zero-party-data-is-publishers-secret-weapon-in-a-post-cookie-world-4\/#webpage"},"wordCount":58,"publisher":{"@id":"https:\/\/www.cxense.com\/#organization"},"image":{"@id":"https:\/\/media.tinypass.com\/ja\/resources\/why-zero-party-data-is-publishers-secret-weapon-in-a-post-cookie-world-4\/#primaryimage"},"thumbnailUrl":"https:\/\/media.tinypass.com\/wp-content\/uploads\/2022\/07\/fc252767c54d3b34478da76eb819c12e.jpg","articleSection":["\u5e83\u544a","\u30d6\u30ed\u30b0","\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3","\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3"],"inLanguage":"ja"},{"@type":"Person","@id":"https:\/\/www.cxense.com\/#\/schema\/person\/ddd28c8f5f25f8fc6c682a6a64e51074","name":"Piano Team","image":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.cxense.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b916894b59514de104fd7d1411c4df54?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b916894b59514de104fd7d1411c4df54?s=96&d=mm&r=g","caption":"Piano Team"}}]}},"_links":{"self":[{"href":"https:\/\/media.tinypass.com\/ja\/wp-json\/wp\/v2\/posts\/12234"}],"collection":[{"href":"https:\/\/media.tinypass.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/media.tinypass.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/media.tinypass.com\/ja\/wp-json\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/media.tinypass.com\/ja\/wp-json\/wp\/v2\/comments?post=12234"}],"version-history":[{"count":2,"href":"https:\/\/media.tinypass.com\/ja\/wp-json\/wp\/v2\/posts\/12234\/revisions"}],"predecessor-version":[{"id":12824,"href":"https:\/\/media.tinypass.com\/ja\/wp-json\/wp\/v2\/posts\/12234\/revisions\/12824"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/media.tinypass.com\/ja\/wp-json\/wp\/v2\/media\/12235"}],"wp:attachment":[{"href":"https:\/\/media.tinypass.com\/ja\/wp-json\/wp\/v2\/media?parent=12234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/media.tinypass.com\/ja\/wp-json\/wp\/v2\/categories?post=12234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/media.tinypass.com\/ja\/wp-json\/wp\/v2\/tags?post=12234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}