{"id":12228,"date":"2021-06-15T10:08:11","date_gmt":"2021-06-15T10:08:11","guid":{"rendered":"https:\/\/piano.io\/ja\/?p=12228"},"modified":"2022-11-25T02:58:15","modified_gmt":"2022-11-25T02:58:15","slug":"third-party-cookie-ja","status":"publish","type":"post","link":"https:\/\/media.tinypass.com\/ja\/resources\/third-party-cookie-ja\/","title":{"rendered":"3rd\u30d1\u30fc\u30c6\u30a3Cookie\u5ec3\u6b62\u306b\u5099\u3048\u305f\u8a08\u753b\u7684\u306a\u5bfe\u7b56\u3068\u306f"},"content":{"rendered":"\n<p><em>\u203b\u3053\u3061\u3089\u306e<a href=\"https:\/\/digitalcontentnext.org\/blog\/2021\/03\/17\/retiring-third-party-cookies-stop-panicking-and-start-planning\/\">\u539f\u6587\u8a18\u4e8b<\/a>\u306fPIANO\u793e\u30b9\u30c8\u30e9\u30c6\u30b8\u30c3\u30af\u30b5\u30fc\u30d3\u30b9&nbsp; SVP\u3067\u3042\u308bMichael Silberman\u304c\u57f7\u7b46\u3057\u3066\u304a\u308a\u3001<a href=\"https:\/\/digitalcontentnext.org\/blog\/2021\/03\/17\/retiring-third-party-cookies-stop-panicking-and-start-planning\/\">Digital Content Next<\/a> \u306b\u63b2\u8f09\u3055\u308c\u305f\u3082\u306e\u3067\u3059\u3002<\/em><\/p>\n\n\n\n<p>2020\u5e74\u521d\u982dGoogle\u793e\u304c\u30012022\u5e74\u306b3rd\u30d1\u30fc\u30c6\u30a3Cookie\u3092\u7121\u52b9\u5316\u3059\u308b\u3068\u767a\u8868\u3057\u3001\u696d\u754c\u3067\u306f\u5927\u304d\u306a\u8a71\u984c\u3068\u306a\u308a\u307e\u3057\u305f\u3002\uff082021\u5e746\u6708\u4e0b\u65ec\u3001\u540c\u793e\u306f3rd\u30d1\u30fc\u30c6\u30a3Cookie\u306e\u7121\u52b9\u5316\u30922023\u5e74\u307e\u3067\u5ef6\u671f\u3059\u308b\u3068\u767a\u8868\u3057\u3066\u3044\u307e\u3059\u3002\uff09<\/p>\n\n\n\n<p>\u4eba\u3005\u304c\u30d1\u30cb\u30c3\u30af\u306b\u9665\u308b\u4e2d\u3001Google\u306f\u30013rd\u30d1\u30fc\u30c6\u30a3Cookie\u3092\u7121\u52b9\u5316\u3059\u308b\u65b9\u91dd\u306f\u3001\u65b0\u578b\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\u611f\u67d3\u75c7\u306e\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u5f8c\u3082\u5909\u308f\u3089\u306a\u3044\u3053\u3068\u3092\u8868\u660e\u3057\u305f\u304b\u305f\u308f\u3089\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u30b5\u30f3\u30c9\u30dc\u30c3\u30af\u30b9\u306e\u8a08\u753b\u3092\u9032\u3081\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>2021\u5e741\u6708\u306b\u306a\u3063\u3066\u3088\u3046\u3084\u304fGoogle\u306f\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u30b5\u30f3\u30c9\u30dc\u30c3\u30af\u30b9\u306e\u516c\u958b\u30c6\u30b9\u30c8\u3092\u958b\u59cb\u3059\u308b\u8a08\u753b\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002\u95a2\u9023\u3059\u308b\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3084\u3001\u5171\u901a\u3059\u308b\u8208\u5473\u95a2\u5fc3\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u3001\u5927\u898f\u6a21\u306a\u30e6\u30fc\u30b6\u30fc\u30b0\u30eb\u30fc\u30d7\u3078\u306e\u5e83\u544a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u53ef\u80fd\u306b\u3059\u308b\u3001FLoC\uff08Federated Learning of Cohorts\uff09\u306e\u521d\u671f\u306e\u5b9f\u65bd\u7d50\u679c\u306a\u3069\u306b\u3064\u3044\u3066\u3067\u3059\u3002\u307e\u305f\u30013rd\u30d1\u30fc\u30c6\u30a3Cookie\u5ec3\u6b62\u5f8c\u306b\u306f\u3001\u65b0\u305f\u306a\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u6280\u8853\u3092\u53d6\u308a\u5165\u308c\u306a\u3044\u3053\u3068\u3082\u8868\u660e\u3057\u307e\u3057\u305f\u3002Google\u306f\u300c\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u3092\u52b9\u679c\u7684\u306b\u8868\u793a\u3059\u308b\u76ee\u7684\u3067\u3001Web\u4e0a\u306e\u6d88\u8cbb\u8005\u3092\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3059\u308b\u5fc5\u8981\u304c\u306a\u304f\u306a\u3063\u305f\u300d\u3068\u4e3b\u5f35\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong style=\"font-weight: bold;\">\u3053\u308c\u306f\u30a2\u30c9\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u7d42\u7109\u306a\u306e\u304b\uff1f<\/strong><\/p>\n\n\n\n<p>\u6df7\u4e71\u304c\u6b21\u3005\u306b\u8d77\u3053\u308a\u307e\u3057\u305f\u3002\u307e\u305a\u521d\u3081\u306b\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u6301\u305f\u306a\u3044\u30a2\u30c9\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u4f01\u696d\u306b\u3068\u3063\u3066\u306f\u30d3\u30b8\u30cd\u30b9\u306e\u7d42\u7109\u306b\u306a\u308b\u306e\u3067\u306f\u306a\u3044\u304b\u3068\u9a12\u304c\u308c\u3001\u591a\u304f\u306e\u4f01\u696d\u306e\u682a\u304c\u4e0b\u304c\u308a\u307e\u3057\u305f\u304c\u3001\u7fcc\u65e5\u306b\u306f\u3001\u300cGoogle\u306f3rd\u30d1\u30fc\u30c6\u30a3Cookie\u306e\u30b5\u30dd\u30fc\u30c8\u3092\u7d42\u4e86\u3059\u308b\u3068\u3001\u518d\u5ea6\u30a2\u30ca\u30a6\u30f3\u30b9\u3057\u305f\u3060\u3051\u3067\u3042\u3063\u3066\u3001\u5927\u304d\u306a\u5909\u5316\u304c\u3042\u3063\u305f\u308f\u3051\u3067\u306f\u306a\u3044\u300d\u3068\u6307\u6458\u3059\u308b\u4eba\u304c\u7d9a\u3005\u3068\u73fe\u308c\u307e\u3057\u305f\u3002\u66f4\u306bGoogle\u306f\u3001The Trade Desk\u30fbPrebid.org\u30fbIAB\u304c\u958b\u767a\u30fb\u7ba1\u7406\u3059\u308b\u3001Unified ID 2.0\u306e\u3088\u3046\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63a1\u7528\u3059\u308b\u3064\u3082\u308a\u306f\u306a\u3044\u3068\u3082\u8868\u660e\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6700\u8fd1\u767a\u8868\u3055\u308c\u305f\u91cd\u8981\u4e8b\u9805\u306f\u3053\u308c\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002IAB Tech Lab\u306f\u3001Unified ID 2.0\u30fbLiveRamp\u30fbID5\u306a\u3069\u306e\u5e83\u544a\u8b58\u5225\u5b50\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u6848\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002The Trade Desk\u306f\u3001Unified ID 2.0\u306e\u30d9\u30fc\u30bf\u30c6\u30b9\u30c8\u306e\u958b\u59cb\u3092\u767a\u8868\u3057\u3001\u5e83\u544a\u4e3b\u306f\u3053\u306e\u6280\u8853\u3092\u4f7f\u3063\u3066\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306e\u53d6\u5f15\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u307e\u305f\u3001Google\u306fCloud Identity\u306b\u95a2\u3059\u308b\u767a\u8868\u304b\u3089\u308f\u305a\u304b\uff11\u9031\u9593\u5f8c\u306b\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306e1st\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u300c\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u6307\u5b9a\u306e\u8b58\u5225\u5b50 (PPID) 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Advertisers)\u300d\u3068\u3044\u3063\u305f\u30c8\u30d4\u30c3\u30af\u3082\u51fa\u3066\u304d\u307e\u3057\u305f\u3002\u3053\u3053\u307e\u3067\u8aad\u3093\u3067\u3044\u305f\u3060\u304f\u3068\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306b\u3068\u3063\u3066\u3001\u5e83\u544a\u696d\u754c\u306f\u6df7\u4e71\u3057\u3066\u304a\u308a\u72b6\u6cc1\u304c\u3059\u3050\u306b\u5909\u308f\u3063\u3066\u3057\u307e\u3046\u4e0d\u5b89\u5b9a\u306a\u3082\u306e\u3067\u3042\u308b\u3001\u3068\u611f\u3058\u305f\u65b9\u3082\u3044\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002\u305d\u308c\u3067\u306f\u3082\u3046\u5c11\u3057\u6574\u7406\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p><strong style=\"font-weight: bold;\">\u4eca\u5f8c\u306e\u305f\u3081\u306e\u6e96\u5099<\/strong><\/p>\n\n\n\n<p>\u73fe\u6642\u70b9\u3067\u306f\u3001Google\u3001Apple\u3001\u30aa\u30fc\u30d7\u30f3Web\u3092\u6301\u3064\u30a2\u30c9\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u4f01\u696d\u306e\u305d\u308c\u305e\u308c\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u62bc\u3055\u3048\u3001\u691c\u8a3c\u3057\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ol><li>\u696d\u754c\u6a19\u6e96\u306b\u306a\u308b\u53ef\u80fd\u6027\u306e\u3042\u308bGoogle\u306eFLoC<\/li><li>Apple\u306e\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u898f\u5236\u306e\u30eb\u30fc\u30eb\u3084Safari\u306eITP\u306b\u3088\u308b\u5236\u9650<\/li><li>Unified ID 2.0\u3084\u3001IAB TechLab\u30ef\u30fc\u30ad\u30f3\u30b0\u30b0\u30eb\u30fc\u30d7\u3067\u4f5c\u6210\u3055\u308c\u305f\u305d\u306e\u4ed6\u306e\u6a19\u6e96\u898f\u683c 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