{"id":12227,"date":"2021-01-29T02:34:25","date_gmt":"2021-01-29T02:34:25","guid":{"rendered":"https:\/\/piano.io\/ja\/?p=12227"},"modified":"2022-07-25T17:48:16","modified_gmt":"2022-07-25T17:48:16","slug":"thepowerofpublisherdata","status":"publish","type":"post","link":"https:\/\/media.tinypass.com\/ja\/resources\/thepowerofpublisherdata\/","title":{"rendered":"\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u30c7\u30fc\u30bf\u306e\u529b\uff1aCookie\u306e\u898f\u5236\u304c\u3082\u305f\u3089\u3059\u30d3\u30b8\u30cd\u30b9\u30c1\u30e3\u30f3\u30b9 (The Power of Publisher Data: Business Opportunities for Cookie Regulation)"},"content":{"rendered":"\n

 <\/p>\n\n\n\n

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 <\/div>\n\n\n\n
\n

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\u00a0<\/div>\n
\n

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\u00a0<\/div>\n
\n

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\u00a0<\/div>\n
\n

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\u00a0<\/div>\n
\n

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\u00a0<\/div>\n
\n

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\u00a0<\/p>\n

\u00a0<\/p>\n

    \n
  1. \n

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  2. \n

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  3. \n

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    \u00a0<\/p>\n

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    \u00a0<\/div>\n
    \n

    \u305d\u3057\u3066\u6700\u5f8c\u306b<\/span>3rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf<\/span>\u3067\u3059\u3002\u3053\u308c\u306f\u30c7\u30fc\u30bf\u4ef2\u4ecb\u696d\u8005\uff08\u30c7\u30fc\u30bf\u30a2\u30b0\u30ea\u30b2\u30fc\u30bf\u30fc\uff09\u306b\u3088\u3063\u3066\u8ca9\u58f2\u3055\u308c\u308b\u30c7\u30fc\u30bf\u306e\u3053\u3068\u3092\u8a00\u3044\u307e\u3059\u3002\u81a8\u5927\u306a\u91cf\u304c\u5165\u624b\u53ef\u80fd\u3067\u3042\u308a\u3001\u3044\u308d\u3044\u308d\u306a\u6d88\u8cbb\u8005\u306e\u30bf\u30a4\u30d7\u3092\u898b\u3064\u3051\u3089\u308c\u308b\u3068\u3044\u3046\u30dd\u30c6\u30f3\u30b7\u30e3\u30eb\u306f\u3042\u308a\u307e\u3059\u304c\u3001\uff13\u3064\u306e\u5927\u304d\u306a\u8ab2\u984c\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/span><\/p>\n

    \u00a0<\/div>\n
    \n
      \n
    1. \n

      \u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3068GDPR\u306b\u95a2\u3059\u308b\u6d88\u8cbb\u8005\u306e\u61f8\u5ff5\u304c\u9ad8\u307e\u3063\u3066\u3044\u308b\u3053\u3068\u3067\u3059\u3002\u6d88\u8cbb\u8005\u304c\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3059\u308b\u8a31\u53ef\u3092\u4e0e\u3048\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u542b\u3081\u30013rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u6b63\u78ba\u6027\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u306f\u4e0d\u53ef\u80fd\u3067\u3042\u308a\u3001\u305d\u306e\u6709\u52b9\u6027\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u306a\u3044\u306e\u3067\u30013rd\u30d1\u30fc\u30c6\u30a3\u30d9\u30f3\u30c0\u30fc\u3092\u4fe1\u983c\u3059\u308b\u3057\u304b\u306a\u3044\u3068\u3044\u3046\u554f\u984c\u70b9\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u70ba\u3001\u30c7\u30fc\u30bf\u30b5\u30a4\u30a8\u30f3\u30c6\u30a3\u30b9\u30c8\u306e\u9593\u3067\u306f\u3001\u4eca\u5f8c3rd\u30d1\u30fc\u30c6\u30a3\u30fc\u30c7\u30fc\u30bf\u306e\u5229\u7528\u306f\u5927\u5e45\u306b\u6e1b\u5c11\u3059\u308b\u3068\u3044\u3046\u30b3\u30f3\u30bb\u30f3\u30b5\u30b9\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/span><\/p>\n<\/li>\n

    2. \n

      3rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306f\u53e4\u304f\u3001\u4fe1\u983c\u6027\u304c\u4f4e\u3044\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u3042\u308b\u5e83\u544a\u306e\u5546\u54c1\u3092\u3059\u3067\u306b\u8cfc\u5165\u6e08\u307f\u3067\u3042\u3063\u305f\u308a\u3001\u8cfc\u5165\u3057\u306a\u3044\u3053\u3068\u306b\u6c7a\u3081\u305f\u6d88\u8cbb\u8005\u304c\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3055\u308c\u3001\u305d\u306e\u5f8c\u6570\u9031\u9593\u306b\u6e21\u308a\u3001\u305d\u306e\u6d88\u8cbb\u8005\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u3067\u540c\u3058\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u3066\u3057\u307e\u3046\u306e\u306f\u305d\u306e\u70ba\u3067\u3059\u30022\u9031\u9593\u3001\u3082\u3057\u304f\u306f2\u30f6\u6708\u524d\u306e\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u3067\u6226\u7565\u3092\u69cb\u7bc9\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u30c7\u30fc\u30bf\u81ea\u4f53\u3068\u305d\u308c\u306b\u57fa\u3065\u3044\u3066\u69cb\u7bc9\u3055\u308c\u305f\u6226\u7565\u306f\u52b9\u679c\u7684\u3067\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308a\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u4e0d\u4fe1\u3092\u62db\u304d\u307e\u3059\u3002\u307e\u305f\u30013rd\u30d1\u30fc\u30c6\u30a3Cookie\u306e\u5236\u9650\u306b\u3088\u308a\u3001\u4eca\u5f8c3rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u4fe1\u983c\u6027\u304c\u3088\u308a\u3044\u3063\u305d\u3046\u4f4e\u304f\u306a\u308b\u3053\u3068\u306f\u76ee\u306b\u898b\u3048\u3066\u3044\u307e\u3059\u3002<\/span><\/span><\/p>\n<\/li>\n

    3. \n

      3rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u30bd\u30fc\u30b9\u306f\u66d6\u6627\u306a\u3053\u3068\u304c\u591a\u304f\u3001\u3069\u306e\u3088\u3046\u306b\u53ce\u96c6\u30fb\u96c6\u8a08\u30fb\u8ca9\u58f2\u3055\u308c\u3066\u3044\u308b\u304b\u306f\u30d6\u30e9\u30c3\u30af\u30dc\u30c3\u30af\u30b9\u5316\u3055\u308c\u3066\u3057\u307e\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u4e00\u822c\u7684\u3067\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306e\u540c\u610f\u304c\u5e38\u306b\u8a8d\u8b58\u30fb\u691c\u8a3c\u53ef\u80fd\u3067\u3082\u3042\u308a\u307e\u305b\u3093\u3002\u696d\u754c\u304c\u30c7\u30fc\u30bf\u306e\u900f\u660e\u6027\u306b\u95a2\u3059\u308b\u30eb\u30fc\u30eb\u3092\u53b3\u683c\u5316\u3055\u305b\u308b\u306b\u3064\u308c\u3066\u30013rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u6709\u7528\u6027\u306f\u4f4e\u4e0b\u3057\u7d9a\u3051\u308b\u3067\u3057\u3087\u3046\u3002<\/span><\/span><\/p>\n<\/li>\n<\/ol>\n

      \u00a0<\/p>\n

      DMP\u306e\u4fa1\u5024\u306fVIP\u7d1a<\/span><\/span><\/strong><\/p>\n

      \u00a0<\/p>\n

      \u3067\u306f\u30013rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u304c\u307e\u3059\u307e\u3059\u5f31\u304f\u306a\u308b\u4e2d\u3067\u3001\u30e1\u30c7\u30a3\u30a2\u4f01\u696d\u306f\u4f55\u3092\u3057\u305f\u3089\u826f\u3044\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/span><\/p>\n

      \u00a0<\/p>\n

      \u307e\u305a\u521d\u3081\u306e\u4e00\u6b69\u3068\u3057\u3066\u3001\u30c7\u30fc\u30bf\u53ce\u96c6\u3092\u6b63\u3057\u304f\u884c\u3046\u3053\u3068\u3067\u3059\u3002\u30bc\u30ed\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u7372\u5f97\u306f\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3068\u306e\u9069\u5207\u306a\u4fa1\u5024\u4ea4\u63db\u304c\u5fc5\u8981\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u4f1a\u54e1\u767b\u9332\u30fb\u30a2\u30f3\u30b1\u30fc\u30c8\u56de\u7b54\u30fb\u30d5\u30a9\u30fc\u30e0\u9001\u4fe1\u6642\u306e\u3001\u7279\u5178\u63d0\u4f9b\u306a\u3069\u304c\u305d\u308c\u306b\u8a72\u5f53\u3057\u307e\u3059\u3002\u9867\u5ba2\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u3088\u308a\u52b9\u679c\u7684\u306b\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u3001\u500b\u4eba\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3066\u3082\u3089\u3048\u308b\u53ef\u80fd\u6027\u3082\u81ea\u7136\u3068\u4e0a\u304c\u308b\u3082\u306e\u3067\u3059\u3002<\/span><\/p>\n

      \u00a0<\/div>\n
      \u30c7\u30fc\u30bf\u304c\u624b\u306b\u5165\u308c\u3070\u3001\u30c7\u30fc\u30bf\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0 (DMP) \u306b\u69d8\u3005\u306a\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u3092\u53d6\u308a\u8fbc\u3080\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3001\u4f01\u696d\u306f\u30e6\u30fc\u30b6\u30fc\u3092\u7cbe\u67fb\u30fb\u7406\u89e3\u3057\u3001\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u3092\u4f5c\u6210\u3067\u304d\u307e\u3059\u3002\u305d\u3057\u3066\u30e6\u30fc\u30b6\u30fc\u3092\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u65b9\u6cd5\u3067\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308b\u306e\u3067\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3082\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u306b\u30ea\u30fc\u30c1\u3067\u304d\u3001\u3088\u308a\u52b9\u679c\u7684\u306b\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u3066\u3044\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/div>\n
      \n
      \u00a0<\/div>\n
      \n

      DMP\u3067\u30bc\u30ed\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u30681st\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3059\u3079\u3066\u306e\u30a2\u30af\u30c6\u30a3\u30d3\u30c6\u30a3\u304c\u30c7\u30fc\u30bf\u898f\u5236\u306b\u6e96\u62e0\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u4fdd\u8a3c\u3055\u308c\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u3053\u306e\u30c7\u30fc\u30bf\u306e\u5c5e\u6027\u304b\u3089\u3001\u30c7\u30fc\u30bf\u304c\u6b63\u78ba\u3067\u30e6\u30cb\u30fc\u30af\u3067\u3042\u308b\u3053\u3068\u3082\u4fdd\u8a3c\u3055\u308c\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u9ad8\u54c1\u8cea\u306a\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001DMP\u306e\u201d\u30a8\u30f3\u30b8\u30f3\u201d\u304c\u53ef\u80fd\u306a\u9650\u308a\u52b9\u7387\u7684\u306b\u6a5f\u80fd\u3059\u308b\u306e\u3067\u3059\u3002<\/span><\/span><\/p>\n

      \u00a0<\/div>\n
      \n

      \u30c7\u30fc\u30bf\u304cDMP\u306b\u7d71\u5408\u3055\u308c\u308b\u3068\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bb\u30b0\u30e1\u30f3\u30c8\u304c\u5e83\u544a\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306b\u53d6\u308a\u8fbc\u307e\u308c\u307e\u3059\u3002\u30aa\u30fc\u30d7\u30f3\u30fb\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u3001\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u5e02\u5834\u306e\u305f\u3081\u306e\u5e83\u544a\u30b5\u30fc\u30d0\u30fc\u3084\u30d7\u30ed\u30b0\u30e9\u30e0\u578b\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u30c7\u30fc\u30bf\u304c\u6e21\u308b\u306e\u3067\u3059\u3002\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bb\u30b0\u30e1\u30f3\u30c8\u304c\u3001\u540c\u69d8\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u6c42\u3081\u308b\u5e83\u544a\u4e3b\u3068\u30de\u30c3\u30c1\u3055\u308c\u3001\u5e83\u544a\u304c\u914d\u4fe1\u3055\u308c\u307e\u3059\u3002\u914d\u4fe1\u306fDSP (demand-side platform) \u3068SSP (supply-side platform)\u3092\u4ecb\u3057\u3066\u884c\u308f\u308c\u307e\u3059\u3002DSP\u3068\u306f\u5e83\u544a\u67a0\u306e\u8cfc\u5165\u3092\u81ea\u52d5\u5316\u3059\u308b\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3067\u3001SSP\u306f\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c\u5e83\u544a\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u3001\u81ea\u52d5\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u306b\u3066\u69d8\u3005\u306a\u4fa1\u683c\u30aa\u30d7\u30b7\u30e7\u30f3\u3067\u8ca9\u58f2\u3059\u308b\u3053\u3068\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002DSP\u306f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3057\u305f\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u6700\u9069\u306a\u5e83\u544a\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u3053\u306e\u4e8c\u3064\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u30aa\u30d7\u30b7\u30e7\u30f3\u304c\u540c\u610f\u306b\u81f3\u3063\u305f\u969b\u306b\u3001\u30c7\u30fc\u30bf\u306e\u4ea4\u63db\u304c\u884c\u308f\u308c\u3001\u5e83\u544a\u304c\u7136\u308b\u3079\u304d\u67a0\u306b\u914d\u7f6e\u3055\u308c\u307e\u3059\u3002<\/span><\/span><\/p>\n

      \u00a0<\/div>\n
      \n

      \u3053\u306e\u6642\u3001\u8cea\u306e\u9ad8\u3044\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u304c\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u30c7\u30fc\u30bf\u304c\u6b63\u78ba\u3067\u3042\u308c\u3070\u3042\u308b\u307b\u3069<\/span><\/span><\/p>\n

      \u3001\u5e83\u544a\u4e3b\u304c\u6c42\u3081\u308b\u30bb\u30b0\u30e1\u30f3\u30c8\u3068\u30de\u30c3\u30c1\u3059\u308b\u306e\u3067\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c\u3088\u308a\u9ad8\u3044CPM\uff081000\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u5f53\u305f\u308a\u306e\u5e83\u544a\u5358\u4fa1\uff09\u3092\u793a\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u4f01\u696d\u304c\u3088\u308a\u9ad8\u3044\u30ec\u30fc\u30c8\u3067\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u58f2\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/span><\/span><\/p>\n

      \u00a0<\/div>\n
      \n

      \u591a\u304f\u306e\u4f01\u696d\u304c\u591a\u984d\u306e\u4e88\u7b97\u3092\u8cbb\u3084\u3057\u30663rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u8cfc\u5165\u3057\u3001CPM\u3092\u4e0a\u3052\u3088\u3046\u3068\u52aa\u529b\u3057\u3066\u3044\u307e\u3059\u304c\u3001PIANO\u3067\u4f7f\u7528\u3057\u3066\u3044\u308b1st\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306f\u3001\u3059\u3067\u306b\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c\u4fdd\u6709\u3057\u3066\u3044\u308b\u30c7\u30fc\u30bf\u3067\u3042\u308b\u3053\u3068\u304b\u3089\u3001\u30c7\u30fc\u30bf\u306e\u6b63\u78ba\u6027\u3092\u4fdd\u8a3c\u3059\u308b\u305f\u3081\u306e\u30b3\u30b9\u30c8\u304c\u767a\u751f\u3057\u307e\u305b\u3093\u3002<\/span><\/span><\/p>\n

      \u00a0<\/div>\n
      \n

      Piano DMP\u3092\u6d3b\u7528\u3059\u308b\u3068\u3001\u30de\u30c3\u30c1\u30f3\u30b0\u5e83\u544a\u3067\u95a2\u9023\u30e6\u30fc\u30b6\u30fc\u3092\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30d3\u30b8\u30cd\u30b9\u5168\u4f53\u306e\u5185\u90e8\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u6539\u5584\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u5916\u90e8\u306e\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u4f7f\u7528\u3059\u308b\u70ba\u3060\u3051\u306b\u4fe1\u983c\u6027\u306e\u4f4e\u3044\u30c7\u30fc\u30bf\u3092\u8cfc\u5165\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u72ec\u81ea\u306e\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u306a\u308b\u306e\u3067\u3001\u3088\u308a\u826f\u3044\u30d3\u30b8\u30cd\u30b9\u6848\u306e\u7b56\u5b9a\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/span><\/span><\/p>\n

      \u00a0<\/div>\n
      \n

      \u6a5f\u68b0\u5b66\u7fd2\u306e\u529b\u3092\u99c6\u4f7f\u3057\u3066\u52dd\u8ca0\u306b\u52dd\u3064<\/span><\/span><\/p>\n

      \u00a0<\/div>\n
      \n

      1st\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306f\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u30dd\u30c6\u30f3\u30b7\u30e3\u30eb\u3092\u5f15\u304d\u51fa\u3059\u8cb4\u91cd\u306a\u6b66\u5668\u3067\u3059\u304c\u3001\u307b\u3068\u3093\u3069\u306e\u30e1\u30c7\u30a3\u30a2\u4f01\u696d\u306eCRM\u30c7\u30fc\u30bf\u3084\u8b58\u5225\u6e08\u307f\u306e\u30e6\u30fc\u30b6\u30fc\u30c7\u30fc\u30bf\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u5168\u4f53\u306e2~10\uff05\u307b\u3069\u306e\u60c5\u5831\u3067\u3057\u304b\u3042\u308a\u307e\u305b\u3093\u3002\u3064\u307e\u308a\u3001\u6b8b\u308a\u306e90~98%\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u3064\u3044\u3066\u306f\u672a\u77e5\u306a\u306e\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u6a5f\u68b0\u5b66\u7fd2\u80fd\u529b\u3092\u642d\u8f09\u3057\u305fPiano DMP\u306f\u3001\u30b5\u30a4\u30c8\u5185\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u5229\u7528\u3057\u3001\u63a8\u5b9a\u62e1\u5f35\u3059\u308b\u6a5f\u80fd\u3067\u3001\u30a2\u30ce\u30cb\u30de\u30b9\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u3082\u30e6\u30fc\u30b6\u30fc\u30c7\u30fc\u30bf\u3092\u4ed8\u4e0e\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3001\u307b\u307c100\uff05\u306e\u30e6\u30fc\u30b6\u30fc\u3092\u30ab\u30d0\u30fc\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/span><\/p>\n

      \u00a0<\/div>\n
      \n

      \u4e00\u3064\u306e\u30e1\u30c7\u30a3\u30a2\u4f01\u696d\u304cFacebook\u3084Google\u306a\u3069\u5de8\u5927IT\u4f01\u696d\u3068\u7af6\u5408\u3059\u308b\u5834\u5408\u3001\u3053\u306e\u3088\u3046\u306a\u30ea\u30fc\u30c1\u3092\u78ba\u4fdd\u3059\u308b\u3053\u3068\u306f\u7d76\u5bfe\u6761\u4ef6\u3067\u3059\u3002Facebook\u3084Google\u306a\u3069\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u5168\u3066\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u55dc\u597d\u3084\u884c\u52d5\u3092\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3067\u304d\u308b\u3068\u3044\u3046\u975e\u5e38\u306b\u5e78\u904b\u306a\u7acb\u3061\u4f4d\u7f6e\u306b\u3042\u308a\u307e\u3059\u30021\u4eba1\u4eba\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u65e2\u306b\u597d\u304d\u306a\u30d6\u30e9\u30f3\u30c9\u3084\u5546\u54c1\u306a\u3069\u3092\u8a8d\u8b58\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u3044\u3068\u3082\u7c21\u5358\u306b\u3067\u304d\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/span><\/span><\/p>\n

      \u00a0<\/div>\n
      \n

      \u30e1\u30c7\u30a3\u30a2\u4f01\u696d\u306b\u306f\u3001\u6b8b\u5ff5\u306a\u304c\u3089\u305d\u306e\u3088\u3046\u306a\u30c7\u30fc\u30bf\u3078\u306e\u30a2\u30af\u30bb\u30b9\u304c\u3042\u308a\u307e\u305b\u3093\u304c\u3001PIANO\u306e\u88fd\u54c1\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u305d\u308c\u3089\u306e\u5927\u4f01\u696d\u3068\u30d5\u30a7\u30a2\u306b\u6226\u3046\u5834\u3092\u6301\u3064\u3053\u3068\u306f\u53ef\u80fd\u3067\u3059\u3002\u6a5f\u68b0\u5b66\u7fd2\u3092\u9069\u7528\u3057\u3001\u65e2\u77e5\u30c7\u30fc\u30bf\u304b\u3089\u63a8\u5b9a\u3059\u308b\u5916\u633f\u6cd5\u3092\u7528\u3044\u308b\u3053\u3068\u3067\u3001PIANO\u306e\u30c7\u30fc\u30bf\u30b5\u30a4\u30a8\u30f3\u30c6\u30a3\u30b9\u30c8\u305f\u3061\u304c\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u69cb\u7bc9\u30fb\u7dad\u6301\u3057\u307e\u3059\u3002\u305d\u3057\u3066\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3068\u63d0\u643a\u30d6\u30e9\u30f3\u30c9\u304c\u3001\u3067\u304d\u308b\u3060\u3051\u591a\u304f\u306e\u4eba\u3005\u306b\u5171\u611f\u3057\u3066\u3082\u3089\u3048\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u5e83\u544a\u3067\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3067\u304d\u308b\u3088\u3046\u3001\u5168\u529b\u3067\u30b5\u30dd\u30fc\u30c8\u81f4\u3057\u307e\u3059\u3002<\/span><\/span><\/p>\n

      \u00a0<\/div>\n
      \u00a0<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
      \u00a0<\/div>\n

      \u00a0<\/p>\n

      \u00a0<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        3rd\u30d1\u30fc\u30c6\u30a3Cookie\u306e\u7121\u52b9\u5316\u304c\u523b\u3005\u3068\u8feb\u3063\u3066\u3044\u307e\u3059\u3002GDPR\u30fbCCPA\u306b\u3088\u308b\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fdd\u8b77\u3001Google\u30fbApple\u306b\u3088\u308b3rd\u30d1\u30fc\u30c6\u30a3Cookie\u306e\u5236\u9650\u306f\u30013rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u8870\u9000\u3092\u66f4\u306b\u52a0\u901f\u3055\u305b\u3066\u3044\u308b\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002Google\u3092\u9664\u304f\u30a2\u30c9\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u4f01\u696d\u306f\u3001\u3053\u306e\u5909\u9077\u306b\u3088\u3063\u3066\u81ea\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u304c\u8105\u304b\u3055\u308c\u308b\u3068\u898b\u3066\u304a\u308a\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u4f01\u696d\u306e\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u304c\u96e3\u3057\u304f\u306a\u308b\u306e\u3067\u306f\u3001\u3068\u3044\u3046\u61f8\u5ff5\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u304c\u3001\u9006\u306b\u3053\u308c\u306f3rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u304b\u30891st\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3001\u305d\u3057\u3066\u66f4\u306b\u91cd\u8981\u306a\u30bc\u30ed\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3078\u3068\u8ef8\u8db3\u3092\u79fb\u3057\u3066\u3044\u304f\u30c1\u30e3\u30f3\u30b9\u3067\u3082\u3042\u308a\u307e\u3059\u3002   \u591a\u304f\u306e\u30e1\u30c7\u30a3\u30a2\u4f01\u696d\u306f\u3001\u81ea\u5206\u305f\u3061\u304c\u30c7\u30fc\u30bf\u30d3\u30b8\u30cd\u30b9\u3092\u884c\u3063\u3066\u3044\u308b\u3068\u306f\u8003\u3048\u3066\u3044\u307e\u305b\u3093\u3002\u5927\u62b5\u306e\u5834\u5408\u306f\u3001\u81ea\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u306f\u3001\u8cea\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5236\u4f5c\u3057\u3001\u914d\u4fe1\u3059\u308b\u3053\u3068\u3060\u3068\u6349\u3048\u3066\u3044\u307e\u3059\u3002\u3082\u3061\u308d\u3093\u305d\u308c\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u6ce8\u76ee\u5ea6\u3092\u9ad8\u3081\u3001\u7dad\u6301\u3059\u308b\u3053\u3068\u304c\u5927\u5909\u91cd\u8981\u306a\u30d3\u30b8\u30cd\u30b9\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u4eca\u65e5\u306e\u30c7\u30b8\u30bf\u30eb\u5e02\u5834\u3067\u751f\u304d\u6b8b\u308a\u3001\u305d\u3057\u3066\u7e41\u6804\u3059\u308b\u305f\u3081\u306b\u3001\u7d4c\u9a13\u8c4a\u5bcc\u306a\u30e1\u30c7\u30a3\u30a2\u4f01\u696d\u306f\u3001\u81ea\u793e\u306e1st\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u5897\u3084\u3057\u5145\u5b9f\u3055\u305b\u308b\u65b9\u6cd5\u3060\u3051\u3067\u306f\u306a\u304f\u3001Facebook\u3084Google\u306e\u3088\u3046\u306a\u30b0\u30ed\u30fc\u30d0\u30eb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u6d41\u308c\u3066\u3057\u307e\u3046\u5e83\u544a\u4e3b\u3092\u7dad\u6301\u3059\u308b\u70ba\u306e\u4e88\u7b97\u78ba\u4fdd\u306b\u5411\u3051\u3001\u3044\u304b\u306b\u3057\u3066\u30c7\u30fc\u30bf\u3092\u30d1\u30c3\u30b1\u30fc\u30b8\u5316\u3059\u308b\u304b\u3068\u3044\u3046\u554f\u984c\u306b\u3082\u53d6\u308a\u7d44\u3093\u3067\u3044\u304b\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002 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3rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u30bd\u30fc\u30b9\u306f\u66d6\u6627\u306a\u3053\u3068\u304c\u591a\u304f\u3001\u3069\u306e\u3088\u3046\u306b\u53ce\u96c6\u30fb\u96c6\u8a08\u30fb\u8ca9\u58f2\u3055\u308c\u3066\u3044\u308b\u304b\u306f\u30d6\u30e9\u30c3\u30af\u30dc\u30c3\u30af\u30b9\u5316\u3055\u308c\u3066\u3057\u307e\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u4e00\u822c\u7684\u3067\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306e\u540c\u610f\u304c\u5e38\u306b\u8a8d\u8b58\u30fb\u691c\u8a3c\u53ef\u80fd\u3067\u3082\u3042\u308a\u307e\u305b\u3093\u3002\u696d\u754c\u304c\u30c7\u30fc\u30bf\u306e\u900f\u660e\u6027\u306b\u95a2\u3059\u308b\u30eb\u30fc\u30eb\u3092\u53b3\u683c\u5316\u3055\u305b\u308b\u306b\u3064\u308c\u3066\u30013rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u6709\u7528\u6027\u306f\u4f4e\u4e0b\u3057\u7d9a\u3051\u308b\u3067\u3057\u3087\u3046\u3002 \u00a0 DMP\u306e\u4fa1\u5024\u306fVIP\u7d1a \u00a0 \u3067\u306f\u30013rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u304c\u307e\u3059\u307e\u3059\u5f31\u304f\u306a\u308b\u4e2d\u3067\u3001\u30e1\u30c7\u30a3\u30a2\u4f01\u696d\u306f\u4f55\u3092\u3057\u305f\u3089\u826f\u3044\u306e\u3067\u3057\u3087\u3046\u304b\uff1f \u00a0 \u307e\u305a\u521d\u3081\u306e\u4e00\u6b69\u3068\u3057\u3066\u3001\u30c7\u30fc\u30bf\u53ce\u96c6\u3092\u6b63\u3057\u304f\u884c\u3046\u3053\u3068\u3067\u3059\u3002\u30bc\u30ed\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u7372\u5f97\u306f\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3068\u306e\u9069\u5207\u306a\u4fa1\u5024\u4ea4\u63db\u304c\u5fc5\u8981\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u4f1a\u54e1\u767b\u9332\u30fb\u30a2\u30f3\u30b1\u30fc\u30c8\u56de\u7b54\u30fb\u30d5\u30a9\u30fc\u30e0\u9001\u4fe1\u6642\u306e\u3001\u7279\u5178\u63d0\u4f9b\u306a\u3069\u304c\u305d\u308c\u306b\u8a72\u5f53\u3057\u307e\u3059\u3002\u9867\u5ba2\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u3088\u308a\u52b9\u679c\u7684\u306b\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u3001\u500b\u4eba\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3066\u3082\u3089\u3048\u308b\u53ef\u80fd\u6027\u3082\u81ea\u7136\u3068\u4e0a\u304c\u308b\u3082\u306e\u3067\u3059\u3002 \u00a0 \u30c7\u30fc\u30bf\u304c\u624b\u306b\u5165\u308c\u3070\u3001\u30c7\u30fc\u30bf\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0 (DMP) \u306b\u69d8\u3005\u306a\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u3092\u53d6\u308a\u8fbc\u3080\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3001\u4f01\u696d\u306f\u30e6\u30fc\u30b6\u30fc\u3092\u7cbe\u67fb\u30fb\u7406\u89e3\u3057\u3001\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u3092\u4f5c\u6210\u3067\u304d\u307e\u3059\u3002\u305d\u3057\u3066\u30e6\u30fc\u30b6\u30fc\u3092\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u65b9\u6cd5\u3067\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308b\u306e\u3067\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3082\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u306b\u30ea\u30fc\u30c1\u3067\u304d\u3001\u3088\u308a\u52b9\u679c\u7684\u306b\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u3066\u3044\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u00a0 DMP\u3067\u30bc\u30ed\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u30681st\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3059\u3079\u3066\u306e\u30a2\u30af\u30c6\u30a3\u30d3\u30c6\u30a3\u304c\u30c7\u30fc\u30bf\u898f\u5236\u306b\u6e96\u62e0\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u4fdd\u8a3c\u3055\u308c\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u3053\u306e\u30c7\u30fc\u30bf\u306e\u5c5e\u6027\u304b\u3089\u3001\u30c7\u30fc\u30bf\u304c\u6b63\u78ba\u3067\u30e6\u30cb\u30fc\u30af\u3067\u3042\u308b\u3053\u3068\u3082\u4fdd\u8a3c\u3055\u308c\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u9ad8\u54c1\u8cea\u306a\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001DMP\u306e\u201d\u30a8\u30f3\u30b8\u30f3\u201d\u304c\u53ef\u80fd\u306a\u9650\u308a\u52b9\u7387\u7684\u306b\u6a5f\u80fd\u3059\u308b\u306e\u3067\u3059\u3002 \u00a0 \u30c7\u30fc\u30bf\u304cDMP\u306b\u7d71\u5408\u3055\u308c\u308b\u3068\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bb\u30b0\u30e1\u30f3\u30c8\u304c\u5e83\u544a\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306b\u53d6\u308a\u8fbc\u307e\u308c\u307e\u3059\u3002\u30aa\u30fc\u30d7\u30f3\u30fb\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u3001\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u5e02\u5834\u306e\u305f\u3081\u306e\u5e83\u544a\u30b5\u30fc\u30d0\u30fc\u3084\u30d7\u30ed\u30b0\u30e9\u30e0\u578b\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u30c7\u30fc\u30bf\u304c\u6e21\u308b\u306e\u3067\u3059\u3002\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bb\u30b0\u30e1\u30f3\u30c8\u304c\u3001\u540c\u69d8\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u6c42\u3081\u308b\u5e83\u544a\u4e3b\u3068\u30de\u30c3\u30c1\u3055\u308c\u3001\u5e83\u544a\u304c\u914d\u4fe1\u3055\u308c\u307e\u3059\u3002\u914d\u4fe1\u306fDSP (demand-side platform) \u3068SSP (supply-side platform)\u3092\u4ecb\u3057\u3066\u884c\u308f\u308c\u307e\u3059\u3002DSP\u3068\u306f\u5e83\u544a\u67a0\u306e\u8cfc\u5165\u3092\u81ea\u52d5\u5316\u3059\u308b\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3067\u3001SSP\u306f\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c\u5e83\u544a\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u3001\u81ea\u52d5\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u306b\u3066\u69d8\u3005\u306a\u4fa1\u683c\u30aa\u30d7\u30b7\u30e7\u30f3\u3067\u8ca9\u58f2\u3059\u308b\u3053\u3068\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002DSP\u306f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3057\u305f\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u6700\u9069\u306a\u5e83\u544a\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u3053\u306e\u4e8c\u3064\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u30aa\u30d7\u30b7\u30e7\u30f3\u304c\u540c\u610f\u306b\u81f3\u3063\u305f\u969b\u306b\u3001\u30c7\u30fc\u30bf\u306e\u4ea4\u63db\u304c\u884c\u308f\u308c\u3001\u5e83\u544a\u304c\u7136\u308b\u3079\u304d\u67a0\u306b\u914d\u7f6e\u3055\u308c\u307e\u3059\u3002 \u00a0 \u3053\u306e\u6642\u3001\u8cea\u306e\u9ad8\u3044\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u304c\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u30c7\u30fc\u30bf\u304c\u6b63\u78ba\u3067\u3042\u308c\u3070\u3042\u308b\u307b\u3069 \u3001\u5e83\u544a\u4e3b\u304c\u6c42\u3081\u308b\u30bb\u30b0\u30e1\u30f3\u30c8\u3068\u30de\u30c3\u30c1\u3059\u308b\u306e\u3067\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c\u3088\u308a\u9ad8\u3044CPM\uff081000\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u5f53\u305f\u308a\u306e\u5e83\u544a\u5358\u4fa1\uff09\u3092\u793a\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u4f01\u696d\u304c\u3088\u308a\u9ad8\u3044\u30ec\u30fc\u30c8\u3067\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u58f2\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002 \u00a0 \u591a\u304f\u306e\u4f01\u696d\u304c\u591a\u984d\u306e\u4e88\u7b97\u3092\u8cbb\u3084\u3057\u30663rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u8cfc\u5165\u3057\u3001CPM\u3092\u4e0a\u3052\u3088\u3046\u3068\u52aa\u529b\u3057\u3066\u3044\u307e\u3059\u304c\u3001PIANO\u3067\u4f7f\u7528\u3057\u3066\u3044\u308b1st\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306f\u3001\u3059\u3067\u306b\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c\u4fdd\u6709\u3057\u3066\u3044\u308b\u30c7\u30fc\u30bf\u3067\u3042\u308b\u3053\u3068\u304b\u3089\u3001\u30c7\u30fc\u30bf\u306e\u6b63\u78ba\u6027\u3092\u4fdd\u8a3c\u3059\u308b\u305f\u3081\u306e\u30b3\u30b9\u30c8\u304c\u767a\u751f\u3057\u307e\u305b\u3093\u3002 \u00a0 Piano DMP\u3092\u6d3b\u7528\u3059\u308b\u3068\u3001\u30de\u30c3\u30c1\u30f3\u30b0\u5e83\u544a\u3067\u95a2\u9023\u30e6\u30fc\u30b6\u30fc\u3092\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30d3\u30b8\u30cd\u30b9\u5168\u4f53\u306e\u5185\u90e8\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u6539\u5584\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u5916\u90e8\u306e\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u4f7f\u7528\u3059\u308b\u70ba\u3060\u3051\u306b\u4fe1\u983c\u6027\u306e\u4f4e\u3044\u30c7\u30fc\u30bf\u3092\u8cfc\u5165\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u72ec\u81ea\u306e\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u306a\u308b\u306e\u3067\u3001\u3088\u308a\u826f\u3044\u30d3\u30b8\u30cd\u30b9\u6848\u306e\u7b56\u5b9a\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002 \u00a0 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\u30c7\u30fc\u30bf\u304c\u53ce\u96c6\u30fb\u4fdd\u5b58\u3055\u308c\u308b\u6761\u4ef6\u3092\u81ea\u793e\u304c\u7ba1\u7406\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u30c7\u30fc\u30bf\u306e\u8aa4\u7528\u3084GDPR\u3078\u306e\u6e96\u62e0\u306b\u95a2\u3059\u308b\u61f8\u5ff5\u304c\u5c11\u306a\u3044\u3002 \u00a0 2nd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306f\u30011st\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u63d0\u643a\u3057\u3066\u3044\u308b\u4ed6\u793e\u306b\u6e21\u3057\u305f\u969b\u306b\u3001\u305d\u306e\u3088\u3046\u306a\u547c\u3073\u540d\u306b\u5909\u308f\u308a\u307e\u3059\u3002\u8a00\u3044\u63db\u3048\u308c\u30702nd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306f\u3001\u4ed6\u793e\u306e1st\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306a\u306e\u3067\u3059\u3002\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u304c\u76f8\u4e92\u5229\u76ca\u306e\u305f\u3081\u306b\u5c0f\u58f2\u696d\u8005\u3068\u30c7\u30fc\u30bf\u3092\u4ea4\u63db\u3057\u305f\u308a\u3001\u5e83\u544a\u4ee3\u7406\u5e97\u304c\u5927\u624b\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3068\u72ec\u5360\u5951\u7d04\u3092\u7d50\u3093\u3067\u904b\u7528\u578b\u5e83\u544a\u3092\u5f37\u5316\u3057\u3088\u3046\u3068\u3057\u305f\u5834\u5408\u306a\u3069\u3001\u540c\u3058\u76ee\u7684\u3092\u3082\u3064\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3068\u306e\u63d0\u643a\u306e\u4e2d\u3067\u767a\u751f\u3059\u308b\u3082\u306e\u3067\u3059\u3002\u30e1\u30c7\u30a3\u30a2\u4f01\u696d\u306b\u3068\u3063\u3066\u30012nd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u4f7f\u7528\u3084\u5171\u6709\u306b\u95a2\u3059\u308b\u540c\u610f\u3092\u5f97\u308b\u3053\u3068\u306f\u7c21\u5358\u306a\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u9069\u5207\u306a\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u30bb\u30c3\u30c6\u30a3\u30f3\u30b0\u3092\u3057\u3063\u304b\u308a\u3068\u884c\u3046\u3053\u3068\u306b\u3088\u308a\u3001\u78ba\u5b9f\u306b\u51e6\u7406\u3059\u308b\u3053\u3068\u306f\u53ef\u80fd\u3067\u3059\u3002 \u00a0 \u305d\u3057\u3066\u6700\u5f8c\u306b3rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3067\u3059\u3002\u3053\u308c\u306f\u30c7\u30fc\u30bf\u4ef2\u4ecb\u696d\u8005\uff08\u30c7\u30fc\u30bf\u30a2\u30b0\u30ea\u30b2\u30fc\u30bf\u30fc\uff09\u306b\u3088\u3063\u3066\u8ca9\u58f2\u3055\u308c\u308b\u30c7\u30fc\u30bf\u306e\u3053\u3068\u3092\u8a00\u3044\u307e\u3059\u3002\u81a8\u5927\u306a\u91cf\u304c\u5165\u624b\u53ef\u80fd\u3067\u3042\u308a\u3001\u3044\u308d\u3044\u308d\u306a\u6d88\u8cbb\u8005\u306e\u30bf\u30a4\u30d7\u3092\u898b\u3064\u3051\u3089\u308c\u308b\u3068\u3044\u3046\u30dd\u30c6\u30f3\u30b7\u30e3\u30eb\u306f\u3042\u308a\u307e\u3059\u304c\u3001\uff13\u3064\u306e\u5927\u304d\u306a\u8ab2\u984c\u304c\u3042\u308a\u307e\u3059\u3002 \u00a0 \u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3068GDPR\u306b\u95a2\u3059\u308b\u6d88\u8cbb\u8005\u306e\u61f8\u5ff5\u304c\u9ad8\u307e\u3063\u3066\u3044\u308b\u3053\u3068\u3067\u3059\u3002\u6d88\u8cbb\u8005\u304c\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3059\u308b\u8a31\u53ef\u3092\u4e0e\u3048\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u542b\u3081\u30013rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u6b63\u78ba\u6027\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u306f\u4e0d\u53ef\u80fd\u3067\u3042\u308a\u3001\u305d\u306e\u6709\u52b9\u6027\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u306a\u3044\u306e\u3067\u30013rd\u30d1\u30fc\u30c6\u30a3\u30d9\u30f3\u30c0\u30fc\u3092\u4fe1\u983c\u3059\u308b\u3057\u304b\u306a\u3044\u3068\u3044\u3046\u554f\u984c\u70b9\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u70ba\u3001\u30c7\u30fc\u30bf\u30b5\u30a4\u30a8\u30f3\u30c6\u30a3\u30b9\u30c8\u306e\u9593\u3067\u306f\u3001\u4eca\u5f8c3rd\u30d1\u30fc\u30c6\u30a3\u30fc\u30c7\u30fc\u30bf\u306e\u5229\u7528\u306f\u5927\u5e45\u306b\u6e1b\u5c11\u3059\u308b\u3068\u3044\u3046\u30b3\u30f3\u30bb\u30f3\u30b5\u30b9\u304c\u3042\u308a\u307e\u3059\u3002 3rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306f\u53e4\u304f\u3001\u4fe1\u983c\u6027\u304c\u4f4e\u3044\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u3042\u308b\u5e83\u544a\u306e\u5546\u54c1\u3092\u3059\u3067\u306b\u8cfc\u5165\u6e08\u307f\u3067\u3042\u3063\u305f\u308a\u3001\u8cfc\u5165\u3057\u306a\u3044\u3053\u3068\u306b\u6c7a\u3081\u305f\u6d88\u8cbb\u8005\u304c\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3055\u308c\u3001\u305d\u306e\u5f8c\u6570\u9031\u9593\u306b\u6e21\u308a\u3001\u305d\u306e\u6d88\u8cbb\u8005\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u3067\u540c\u3058\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u3066\u3057\u307e\u3046\u306e\u306f\u305d\u306e\u70ba\u3067\u3059\u30022\u9031\u9593\u3001\u3082\u3057\u304f\u306f2\u30f6\u6708\u524d\u306e\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u3067\u6226\u7565\u3092\u69cb\u7bc9\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u30c7\u30fc\u30bf\u81ea\u4f53\u3068\u305d\u308c\u306b\u57fa\u3065\u3044\u3066\u69cb\u7bc9\u3055\u308c\u305f\u6226\u7565\u306f\u52b9\u679c\u7684\u3067\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308a\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u4e0d\u4fe1\u3092\u62db\u304d\u307e\u3059\u3002\u307e\u305f\u30013rd\u30d1\u30fc\u30c6\u30a3Cookie\u306e\u5236\u9650\u306b\u3088\u308a\u3001\u4eca\u5f8c3rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u4fe1\u983c\u6027\u304c\u3088\u308a\u3044\u3063\u305d\u3046\u4f4e\u304f\u306a\u308b\u3053\u3068\u306f\u76ee\u306b\u898b\u3048\u3066\u3044\u307e\u3059\u3002 3rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u30bd\u30fc\u30b9\u306f\u66d6\u6627\u306a\u3053\u3068\u304c\u591a\u304f\u3001\u3069\u306e\u3088\u3046\u306b\u53ce\u96c6\u30fb\u96c6\u8a08\u30fb\u8ca9\u58f2\u3055\u308c\u3066\u3044\u308b\u304b\u306f\u30d6\u30e9\u30c3\u30af\u30dc\u30c3\u30af\u30b9\u5316\u3055\u308c\u3066\u3057\u307e\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u4e00\u822c\u7684\u3067\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306e\u540c\u610f\u304c\u5e38\u306b\u8a8d\u8b58\u30fb\u691c\u8a3c\u53ef\u80fd\u3067\u3082\u3042\u308a\u307e\u305b\u3093\u3002\u696d\u754c\u304c\u30c7\u30fc\u30bf\u306e\u900f\u660e\u6027\u306b\u95a2\u3059\u308b\u30eb\u30fc\u30eb\u3092\u53b3\u683c\u5316\u3055\u305b\u308b\u306b\u3064\u308c\u3066\u30013rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u6709\u7528\u6027\u306f\u4f4e\u4e0b\u3057\u7d9a\u3051\u308b\u3067\u3057\u3087\u3046\u3002 \u00a0 DMP\u306e\u4fa1\u5024\u306fVIP\u7d1a \u00a0 \u3067\u306f\u30013rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u304c\u307e\u3059\u307e\u3059\u5f31\u304f\u306a\u308b\u4e2d\u3067\u3001\u30e1\u30c7\u30a3\u30a2\u4f01\u696d\u306f\u4f55\u3092\u3057\u305f\u3089\u826f\u3044\u306e\u3067\u3057\u3087\u3046\u304b\uff1f \u00a0 \u307e\u305a\u521d\u3081\u306e\u4e00\u6b69\u3068\u3057\u3066\u3001\u30c7\u30fc\u30bf\u53ce\u96c6\u3092\u6b63\u3057\u304f\u884c\u3046\u3053\u3068\u3067\u3059\u3002\u30bc\u30ed\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u7372\u5f97\u306f\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3068\u306e\u9069\u5207\u306a\u4fa1\u5024\u4ea4\u63db\u304c\u5fc5\u8981\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u4f1a\u54e1\u767b\u9332\u30fb\u30a2\u30f3\u30b1\u30fc\u30c8\u56de\u7b54\u30fb\u30d5\u30a9\u30fc\u30e0\u9001\u4fe1\u6642\u306e\u3001\u7279\u5178\u63d0\u4f9b\u306a\u3069\u304c\u305d\u308c\u306b\u8a72\u5f53\u3057\u307e\u3059\u3002\u9867\u5ba2\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u3088\u308a\u52b9\u679c\u7684\u306b\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u3001\u500b\u4eba\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3066\u3082\u3089\u3048\u308b\u53ef\u80fd\u6027\u3082\u81ea\u7136\u3068\u4e0a\u304c\u308b\u3082\u306e\u3067\u3059\u3002 \u00a0 \u30c7\u30fc\u30bf\u304c\u624b\u306b\u5165\u308c\u3070\u3001\u30c7\u30fc\u30bf\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0 (DMP) \u306b\u69d8\u3005\u306a\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u3092\u53d6\u308a\u8fbc\u3080\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3001\u4f01\u696d\u306f\u30e6\u30fc\u30b6\u30fc\u3092\u7cbe\u67fb\u30fb\u7406\u89e3\u3057\u3001\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u3092\u4f5c\u6210\u3067\u304d\u307e\u3059\u3002\u305d\u3057\u3066\u30e6\u30fc\u30b6\u30fc\u3092\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u65b9\u6cd5\u3067\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308b\u306e\u3067\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3082\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u306b\u30ea\u30fc\u30c1\u3067\u304d\u3001\u3088\u308a\u52b9\u679c\u7684\u306b\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u3066\u3044\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u00a0 DMP\u3067\u30bc\u30ed\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u30681st\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3059\u3079\u3066\u306e\u30a2\u30af\u30c6\u30a3\u30d3\u30c6\u30a3\u304c\u30c7\u30fc\u30bf\u898f\u5236\u306b\u6e96\u62e0\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u4fdd\u8a3c\u3055\u308c\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u3053\u306e\u30c7\u30fc\u30bf\u306e\u5c5e\u6027\u304b\u3089\u3001\u30c7\u30fc\u30bf\u304c\u6b63\u78ba\u3067\u30e6\u30cb\u30fc\u30af\u3067\u3042\u308b\u3053\u3068\u3082\u4fdd\u8a3c\u3055\u308c\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u9ad8\u54c1\u8cea\u306a\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001DMP\u306e\u201d\u30a8\u30f3\u30b8\u30f3\u201d\u304c\u53ef\u80fd\u306a\u9650\u308a\u52b9\u7387\u7684\u306b\u6a5f\u80fd\u3059\u308b\u306e\u3067\u3059\u3002 \u00a0 \u30c7\u30fc\u30bf\u304cDMP\u306b\u7d71\u5408\u3055\u308c\u308b\u3068\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bb\u30b0\u30e1\u30f3\u30c8\u304c\u5e83\u544a\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306b\u53d6\u308a\u8fbc\u307e\u308c\u307e\u3059\u3002\u30aa\u30fc\u30d7\u30f3\u30fb\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u3001\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u5e02\u5834\u306e\u305f\u3081\u306e\u5e83\u544a\u30b5\u30fc\u30d0\u30fc\u3084\u30d7\u30ed\u30b0\u30e9\u30e0\u578b\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u30c7\u30fc\u30bf\u304c\u6e21\u308b\u306e\u3067\u3059\u3002\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bb\u30b0\u30e1\u30f3\u30c8\u304c\u3001\u540c\u69d8\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u6c42\u3081\u308b\u5e83\u544a\u4e3b\u3068\u30de\u30c3\u30c1\u3055\u308c\u3001\u5e83\u544a\u304c\u914d\u4fe1\u3055\u308c\u307e\u3059\u3002\u914d\u4fe1\u306fDSP (demand-side platform) \u3068SSP (supply-side 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\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3068GDPR\u306b\u95a2\u3059\u308b\u6d88\u8cbb\u8005\u306e\u61f8\u5ff5\u304c\u9ad8\u307e\u3063\u3066\u3044\u308b\u3053\u3068\u3067\u3059\u3002\u6d88\u8cbb\u8005\u304c\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3059\u308b\u8a31\u53ef\u3092\u4e0e\u3048\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u542b\u3081\u30013rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u6b63\u78ba\u6027\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u306f\u4e0d\u53ef\u80fd\u3067\u3042\u308a\u3001\u305d\u306e\u6709\u52b9\u6027\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u306a\u3044\u306e\u3067\u30013rd\u30d1\u30fc\u30c6\u30a3\u30d9\u30f3\u30c0\u30fc\u3092\u4fe1\u983c\u3059\u308b\u3057\u304b\u306a\u3044\u3068\u3044\u3046\u554f\u984c\u70b9\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u70ba\u3001\u30c7\u30fc\u30bf\u30b5\u30a4\u30a8\u30f3\u30c6\u30a3\u30b9\u30c8\u306e\u9593\u3067\u306f\u3001\u4eca\u5f8c3rd\u30d1\u30fc\u30c6\u30a3\u30fc\u30c7\u30fc\u30bf\u306e\u5229\u7528\u306f\u5927\u5e45\u306b\u6e1b\u5c11\u3059\u308b\u3068\u3044\u3046\u30b3\u30f3\u30bb\u30f3\u30b5\u30b9\u304c\u3042\u308a\u307e\u3059\u3002 3rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306f\u53e4\u304f\u3001\u4fe1\u983c\u6027\u304c\u4f4e\u3044\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u3042\u308b\u5e83\u544a\u306e\u5546\u54c1\u3092\u3059\u3067\u306b\u8cfc\u5165\u6e08\u307f\u3067\u3042\u3063\u305f\u308a\u3001\u8cfc\u5165\u3057\u306a\u3044\u3053\u3068\u306b\u6c7a\u3081\u305f\u6d88\u8cbb\u8005\u304c\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3055\u308c\u3001\u305d\u306e\u5f8c\u6570\u9031\u9593\u306b\u6e21\u308a\u3001\u305d\u306e\u6d88\u8cbb\u8005\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u3067\u540c\u3058\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u3066\u3057\u307e\u3046\u306e\u306f\u305d\u306e\u70ba\u3067\u3059\u30022\u9031\u9593\u3001\u3082\u3057\u304f\u306f2\u30f6\u6708\u524d\u306e\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u3067\u6226\u7565\u3092\u69cb\u7bc9\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u30c7\u30fc\u30bf\u81ea\u4f53\u3068\u305d\u308c\u306b\u57fa\u3065\u3044\u3066\u69cb\u7bc9\u3055\u308c\u305f\u6226\u7565\u306f\u52b9\u679c\u7684\u3067\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308a\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u4e0d\u4fe1\u3092\u62db\u304d\u307e\u3059\u3002\u307e\u305f\u30013rd\u30d1\u30fc\u30c6\u30a3Cookie\u306e\u5236\u9650\u306b\u3088\u308a\u3001\u4eca\u5f8c3rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u4fe1\u983c\u6027\u304c\u3088\u308a\u3044\u3063\u305d\u3046\u4f4e\u304f\u306a\u308b\u3053\u3068\u306f\u76ee\u306b\u898b\u3048\u3066\u3044\u307e\u3059\u3002 3rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u30bd\u30fc\u30b9\u306f\u66d6\u6627\u306a\u3053\u3068\u304c\u591a\u304f\u3001\u3069\u306e\u3088\u3046\u306b\u53ce\u96c6\u30fb\u96c6\u8a08\u30fb\u8ca9\u58f2\u3055\u308c\u3066\u3044\u308b\u304b\u306f\u30d6\u30e9\u30c3\u30af\u30dc\u30c3\u30af\u30b9\u5316\u3055\u308c\u3066\u3057\u307e\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u4e00\u822c\u7684\u3067\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306e\u540c\u610f\u304c\u5e38\u306b\u8a8d\u8b58\u30fb\u691c\u8a3c\u53ef\u80fd\u3067\u3082\u3042\u308a\u307e\u305b\u3093\u3002\u696d\u754c\u304c\u30c7\u30fc\u30bf\u306e\u900f\u660e\u6027\u306b\u95a2\u3059\u308b\u30eb\u30fc\u30eb\u3092\u53b3\u683c\u5316\u3055\u305b\u308b\u306b\u3064\u308c\u3066\u30013rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u6709\u7528\u6027\u306f\u4f4e\u4e0b\u3057\u7d9a\u3051\u308b\u3067\u3057\u3087\u3046\u3002 \u00a0 DMP\u306e\u4fa1\u5024\u306fVIP\u7d1a \u00a0 \u3067\u306f\u30013rd\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u304c\u307e\u3059\u307e\u3059\u5f31\u304f\u306a\u308b\u4e2d\u3067\u3001\u30e1\u30c7\u30a3\u30a2\u4f01\u696d\u306f\u4f55\u3092\u3057\u305f\u3089\u826f\u3044\u306e\u3067\u3057\u3087\u3046\u304b\uff1f \u00a0 \u307e\u305a\u521d\u3081\u306e\u4e00\u6b69\u3068\u3057\u3066\u3001\u30c7\u30fc\u30bf\u53ce\u96c6\u3092\u6b63\u3057\u304f\u884c\u3046\u3053\u3068\u3067\u3059\u3002\u30bc\u30ed\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u7372\u5f97\u306f\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3068\u306e\u9069\u5207\u306a\u4fa1\u5024\u4ea4\u63db\u304c\u5fc5\u8981\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u4f1a\u54e1\u767b\u9332\u30fb\u30a2\u30f3\u30b1\u30fc\u30c8\u56de\u7b54\u30fb\u30d5\u30a9\u30fc\u30e0\u9001\u4fe1\u6642\u306e\u3001\u7279\u5178\u63d0\u4f9b\u306a\u3069\u304c\u305d\u308c\u306b\u8a72\u5f53\u3057\u307e\u3059\u3002\u9867\u5ba2\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u3088\u308a\u52b9\u679c\u7684\u306b\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u3001\u500b\u4eba\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3066\u3082\u3089\u3048\u308b\u53ef\u80fd\u6027\u3082\u81ea\u7136\u3068\u4e0a\u304c\u308b\u3082\u306e\u3067\u3059\u3002 \u00a0 \u30c7\u30fc\u30bf\u304c\u624b\u306b\u5165\u308c\u3070\u3001\u30c7\u30fc\u30bf\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0 (DMP) \u306b\u69d8\u3005\u306a\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u3092\u53d6\u308a\u8fbc\u3080\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3001\u4f01\u696d\u306f\u30e6\u30fc\u30b6\u30fc\u3092\u7cbe\u67fb\u30fb\u7406\u89e3\u3057\u3001\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u3092\u4f5c\u6210\u3067\u304d\u307e\u3059\u3002\u305d\u3057\u3066\u30e6\u30fc\u30b6\u30fc\u3092\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u65b9\u6cd5\u3067\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308b\u306e\u3067\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3082\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u306b\u30ea\u30fc\u30c1\u3067\u304d\u3001\u3088\u308a\u52b9\u679c\u7684\u306b\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u3066\u3044\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u00a0 DMP\u3067\u30bc\u30ed\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u30681st\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3059\u3079\u3066\u306e\u30a2\u30af\u30c6\u30a3\u30d3\u30c6\u30a3\u304c\u30c7\u30fc\u30bf\u898f\u5236\u306b\u6e96\u62e0\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u4fdd\u8a3c\u3055\u308c\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u3053\u306e\u30c7\u30fc\u30bf\u306e\u5c5e\u6027\u304b\u3089\u3001\u30c7\u30fc\u30bf\u304c\u6b63\u78ba\u3067\u30e6\u30cb\u30fc\u30af\u3067\u3042\u308b\u3053\u3068\u3082\u4fdd\u8a3c\u3055\u308c\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u9ad8\u54c1\u8cea\u306a\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001DMP\u306e\u201d\u30a8\u30f3\u30b8\u30f3\u201d\u304c\u53ef\u80fd\u306a\u9650\u308a\u52b9\u7387\u7684\u306b\u6a5f\u80fd\u3059\u308b\u306e\u3067\u3059\u3002 \u00a0 \u30c7\u30fc\u30bf\u304cDMP\u306b\u7d71\u5408\u3055\u308c\u308b\u3068\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bb\u30b0\u30e1\u30f3\u30c8\u304c\u5e83\u544a\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306b\u53d6\u308a\u8fbc\u307e\u308c\u307e\u3059\u3002\u30aa\u30fc\u30d7\u30f3\u30fb\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u3001\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u5e02\u5834\u306e\u305f\u3081\u306e\u5e83\u544a\u30b5\u30fc\u30d0\u30fc\u3084\u30d7\u30ed\u30b0\u30e9\u30e0\u578b\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u30c7\u30fc\u30bf\u304c\u6e21\u308b\u306e\u3067\u3059\u3002\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bb\u30b0\u30e1\u30f3\u30c8\u304c\u3001\u540c\u69d8\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u6c42\u3081\u308b\u5e83\u544a\u4e3b\u3068\u30de\u30c3\u30c1\u3055\u308c\u3001\u5e83\u544a\u304c\u914d\u4fe1\u3055\u308c\u307e\u3059\u3002\u914d\u4fe1\u306fDSP (demand-side platform) \u3068SSP (supply-side platform)\u3092\u4ecb\u3057\u3066\u884c\u308f\u308c\u307e\u3059\u3002DSP\u3068\u306f\u5e83\u544a\u67a0\u306e\u8cfc\u5165\u3092\u81ea\u52d5\u5316\u3059\u308b\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3067\u3001SSP\u306f\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u304c\u5e83\u544a\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u3001\u81ea\u52d5\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u306b\u3066\u69d8\u3005\u306a\u4fa1\u683c\u30aa\u30d7\u30b7\u30e7\u30f3\u3067\u8ca9\u58f2\u3059\u308b\u3053\u3068\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002DSP\u306f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3057\u305f\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u6700\u9069\u306a\u5e83\u544a\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u3053\u306e\u4e8c\u3064\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u30aa\u30d7\u30b7\u30e7\u30f3\u304c\u540c\u610f\u306b\u81f3\u3063\u305f\u969b\u306b\u3001\u30c7\u30fc\u30bf\u306e\u4ea4\u63db\u304c\u884c\u308f\u308c\u3001\u5e83\u544a\u304c\u7136\u308b\u3079\u304d\u67a0\u306b\u914d\u7f6e\u3055\u308c\u307e\u3059\u3002 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