{"id":12101,"date":"2021-05-07T08:38:53","date_gmt":"2021-05-07T08:38:53","guid":{"rendered":"https:\/\/piano.io\/ja\/?p=12101"},"modified":"2022-07-25T17:03:13","modified_gmt":"2022-07-25T17:03:13","slug":"first-party-data-acqusition-partners-ja","status":"publish","type":"post","link":"https:\/\/media.tinypass.com\/ja\/resources\/first-party-data-acqusition-partners-ja\/","title":{"rendered":"PIANO\u304c\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u7de0\u7d50\u30671st\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u53d6\u5f97\u6a5f\u80fd\u3092\u62e1\u5927"},"content":{"rendered":"\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3068\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u30b0\u30ed\u30fc\u30d0\u30eb\u3067\u63d0\u4f9b\u3059\u308bPIANO\u306f\u3053\u306e\u5ea6\u3001ID5\u793e\u30fbInfoSum\u793e\u30fbLiveRamp\u793e\u30fbUsercentrics\u793e\u3068\u306e\u30c7\u30fc\u30bf\u30a2\u30c9\u30ec\u30c3\u30b5\u30d3\u30ea\u30c6\u30a3\u5411\u4e0a\u3092\u76ee\u7684\u3068\u3059\u308b\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u7de0\u7d50\u3057\u307e\u3057\u305f\u3053\u3068\u3092\u767a\u8868\u3044\u305f\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u304a\u5ba2\u69d8\u4f01\u696d\u304c\u81ea\u793e\u306e\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3001\u30aa\u30f3\u30b5\u30a4\u30c8\u3067\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3084\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u53ce\u76ca\u5316\u3001\u30af\u30c3\u30ad\u30fc\u30ec\u30b9\u6642\u4ee3\u306b\u304a\u3051\u308b\u5e83\u544a\u53ce\u76ca\u5411\u4e0a\u306e\u305f\u3081\u306b\u3001\u3088\u308a\u67d4\u8edf\u4e14\u3064\u591a\u69d8\u306a\u6a5f\u80fd\u63d0\u4f9b\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u672c\u63d0\u643a\u306f\u3001PIANO\u304c\u81ea\u793e\u306e\u30c7\u30fc\u30bf\u7ba1\u7406\u30fbID\u30fb\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u30aa\u30fc\u30b1\u30b9\u30c8\u30ec\u30fc\u30b7\u30e7\u30f3\u7ba1\u7406\u3092\u7d71\u5408\u3059\u308b \u300c<strong>First-Party Data Acquisition<\/strong>\uff08\u4ee5\u4e0b<strong>FPDA<\/strong>\uff09\u300d \u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u5f37\u5316\u3059\u308b\u4e2d\u3067\u5b9f\u73fe\u3044\u305f\u3057\u307e\u3057\u305f\u3002\u65e7\u79f0\u300cPiano Zero\u300d\u3068\u3057\u3066\u77e5\u3089\u308c\u3066\u304a\u308a\u307e\u3059\u30011st\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u7372\u5f97\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u300c<strong>FPDA<\/strong>\u300d\u306f\u3001\u3053\u306e\uff11\u3064\u306e\u30b7\u30b9\u30c6\u30e0\u3067\u3001\u5168\u3066\u3092\u30ab\u30d0\u30fc\u3059\u308b\u30a8\u30f3\u30c9\u30fb\u30c4\u30fc\u30fb\u30a8\u30f3\u30c9\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u3042\u308a\u3001\u30c7\u30fc\u30bf\u7ba1\u7406\u30fbID\u3084\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u6700\u9069\u5316\u6a5f\u80fd\u3092\u7d71\u5408\u3057\u3001\u30c7\u30b8\u30bf\u30eb\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u5168\u4f53\u306e\u30e6\u30fc\u30b6\u30fc\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u30fb\u7d71\u4e00\u30fb\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u9023\u643a\u306b\u3088\u308a\u3001Cookie\u306e\u30de\u30c3\u30c1\u30f3\u30b0\u7387\u4f4e\u4e0b\u306b\u3088\u308b\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u306e\u6e1b\u5c11\u3092\u9632\u304e\u3001CX\u5411\u4e0a\u3078\u3068\u5c0e\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u300cPIANO\u306e\u9867\u5ba2\u3067\u3042\u308b\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u30af\u30c3\u30ad\u30fc\u30ec\u30b9\u6642\u4ee3\u306f\u65e2\u5b58\u306e1st\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5411\u4e0a\u3092\u56f3\u308b\u3001\u65b0\u305f\u306a\u6226\u7565\u3092\u63d0\u4f9b\u3059\u308b\u6a5f\u4f1a\u3067\u3059\u3002\u6d88\u8cbb\u8005\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3068\u540c\u610f\u304c\u6700\u91cd\u8981\u8996\u3055\u308c\u308b\u4e2d\u3001PIANO\u304c\u63d0\u4f9b\u3055\u305b\u3066\u3044\u305f\u3060\u304f\u3082\u306e\u306f\u30011st\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u30fb\u6240\u6709\u3059\u308b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3001\u305d\u3057\u3066\u53ce\u96c6\u3057\u305f\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3068\u306e\u4fa1\u5024\u4ea4\u63db\u3092\u6226\u7565\u7684\u306b\u5b9f\u884c\u3059\u308b\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3067\u3059\u3002\u300d\u3068PIANO\u793e\u6700\u9ad8\u6226\u7565\u8cac\u4efb\u8005Joanna Catalano\u306f\u30b3\u30e1\u30f3\u30c8\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30d1\u30fc\u30c8\u30ca\u30fc\u4f1a\u793e\u3068\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u9023\u643a\u3057\u3001\u4ee5\u4e0b\u306e\u591a\u69d8\u306a\u6a5f\u80fd\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30af\u30c3\u30ad\u30fc\u30ec\u30b9\u6642\u4ee3\u306b\u304a\u3044\u3066\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30de\u30cd\u30bf\u30a4\u30ba\u306e\u5b9f\u73fe\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul><li><strong>ID\uff15\u793e\u306b\u3088\u308bID\u6a5f\u80fd<\/strong>\u306f\u3001\u307b\u307c\u5168\u3066\u306e\u4e3b\u8981SSP\u3068\u63a5\u7d9a\u53ef\u80fd\u3067\u3042\u308b\u305f\u3081\u3001\u30af\u30c3\u30ad\u30fc\u30ec\u30b9\u30d6\u30e9\u30a6\u30b6\u306b\u304a\u3044\u3066\u30a2\u30c9\u30ec\u30c3\u30b5\u30d3\u30ea\u30c6\u30a3\u5411\u4e0a\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li><\/ul>\n\n\n\n<p><strong>ID\uff15\u793e\u6700\u9ad8\u6226\u7565\u8cac\u4efb\u8005Joanna Burton\u6c0f\u306b\u3088\u308b\u30b3\u30e1\u30f3\u30c8<\/strong>\uff1a\u300cPIANO\u3068\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u5149\u6804\u306b\u601d\u3044\u307e\u3059\u3002\u3053\u306e\u9023\u643a\u3067PIANO\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u30d5\u30a1\u30fc\u30b9\u30c8\u306eID\u306f\u3001\u30af\u30c3\u30ad\u30fc\u30ec\u30b9\u6642\u4ee3\u306b\u5099\u3048\u3001\u5168\u3066\u306e\u30d6\u30e9\u30a6\u30b6\u306e\u8a8d\u8a3c\u30fb\u975e\u8a8d\u8a3c\u30e6\u30fc\u30b6\u30fc\u306e\u30a2\u30c9\u30ec\u30c3\u30b5\u30d3\u30ea\u30c6\u30a3\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002PIANO\u306f\u30af\u30c3\u30ad\u30fc\u30ec\u30b9\u6642\u4ee3\u3067\u306e\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u4f01\u696d\u306e\u7e41\u6804\u3092\u652f\u63f4\u3059\u308b\u5305\u62ec\u7684\u306aID\u6226\u7565\u3092\u69cb\u7bc9\u3057\u307e\u3057\u305f\u3002\u300d<\/p>\n\n\n\n<ul><li><strong>InfoSum\u793e\u304c\u63d0\u4f9b\u3059\u308b\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u30c7\u30fc\u30bf\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3<\/strong>\u306f\u3001\u300c\u30c7\u30fc\u30bf\u30d0\u30f3\u30ab\u30fc\u300d\u3068\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fdd\u8b77\u306e\u305f\u3081\u306e\u30c7\u30fc\u30bf\u30de\u30c3\u30c1\u30f3\u30b0\u3092\u6d3b\u7528\u3057\u3001\u30b7\u30fc\u30e0\u30ec\u30b9\u306aID\u30ea\u30f3\u30af\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002InfoSum\u793e\u306e\u6280\u8853\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u30e1\u30c7\u30a3\u30a2\u30aa\u30fc\u30ca\u30fc\u306e\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u53ef\u80fd\u306b\u3057\u30011st\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5f37\u5316\u3057\u307e\u3059\u3002<\/li><\/ul>\n\n\n\n<p><strong>InfoSum\u793e\u6700\u9ad8\u53ce\u76ca\u8cac\u4efb\u8005\u3067\u3042\u308bRichard Foster\u6c0f\u306b\u3088\u308b\u30b3\u30e1\u30f3\u30c8<\/strong>\uff1a\u300cPIANO\u793e\u3068\u306e\u9023\u643a\u306b\u3088\u308a\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3068\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u9867\u5ba2\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3092\u512a\u5148\u3059\u308b\u3068\u540c\u6642\u306b\u3001\u3088\u308a\u5bc6\u63a5\u306a\u5354\u529b\u95a2\u4fc2\u3092\u7bc9\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u306e\u9023\u643a\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u30c7\u30fc\u30bf\u306e\u53ef\u80fd\u6027\u3092\u6700\u5927\u9650\u306b\u5f15\u304d\u51fa\u3057\u3001\u3088\u308a\u826f\u3044\u9867\u5ba2\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u300d<\/p>\n\n\n\n<ul><li><strong>LiveRamp\u793e\u306b\u3088\u308b\u500b\u4eba\u3092\u30d9\u30fc\u30b9\u3068\u3057\u305fID<\/strong>\u306f\u3001LiveRamp\u793eAuthenticated Traffic Solution (ATS)\u3092\u4ecb\u3057\u3001\u5373\u5ea7\u306b\u9023\u643a\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u8a8d\u8a3c\u3055\u308c\u305f\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u30a4\u30f3\u30d9\u30f3\u30c8\u30ea\u3092\u300145\u4ee5\u4e0a\u306e<strong>DSP<\/strong>\u306825\u4ee5\u4e0a\u306e<strong>SSP<\/strong>\u3092\u542b\u3080\u3001\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u30d1\u30fc\u30c8\u30ca\u30fc\u306e\u5927\u898f\u6a21\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3057\u305f\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u9700\u8981\u306b\u76f4\u63a5\u7d10\u4ed8\u3051\u308b\u3082\u306e\u3067\u3059\u3002<\/li><\/ul>\n\n\n\n<p><strong>LiveRamp\u793e\u30a2\u30c9\u30ec\u30c3\u30b5\u30d3\u30ea\u30c6\u30a3\u30fb\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u90e8\u9580SVP Travis Clinger\u6c0f\u306b\u3088\u308b\u30b3\u30e1\u30f3\u30c8<\/strong>\uff1a\u300c\u30af\u30c3\u30ad\u30fc\u30ec\u30b9\u6642\u4ee3\u306f\u3001\u696d\u754c\u3067\u3088\u308a\u826f\u3044\u30aa\u30fc\u30d7\u30f3\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3092\u69cb\u7bc9\u3057\u3001\u6d88\u8cbb\u8005\u3068\u306e\u3064\u306a\u304c\u308a\u3092\u5f37\u56fa\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u9577\u5e74\u306b\u6e21\u308a\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u304b\u3089\u5931\u308f\u308c\u3066\u3044\u305f\u4fe1\u983c\u3092\u56de\u5fa9\u3059\u308b\u305f\u3081\u306e\u7d76\u597d\u306e\u6a5f\u4f1a\u3067\u3042\u308b\u3068\u8a00\u3048\u307e\u3059\u3002Piano\u3068ATS\u306e\u9023\u643a\u306b\u3088\u308a\u3001\u6d88\u8cbb\u8005\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3068\u540c\u610f\u304c\u6700\u512a\u5148\u4e8b\u9805\u3068\u306a\u308a\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306f\u3088\u308a\u95a2\u9023\u6027\u304c\u9ad8\u304f\u3001\u6d88\u8cbb\u8005\u3092\u5c0a\u91cd\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u69cb\u7bc9\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u300d<\/p>\n\n\n\n<ul><li><strong>Usercentric\u793e\u306b\u3088\u308b\u540c\u610f\u7ba1\u7406<\/strong>\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u81ea\u3089\u304c\u500b\u4eba\u60c5\u5831\u3092\u7ba1\u7406\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u30c7\u30fc\u30bf\u306e\u900f\u660e\u6027\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/li><\/ul>\n\n\n\n<p><strong>Usercentrics\u793e\u30b0\u30ed\u30fc\u30d0\u30eb\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u90e8\u9580VP Hanna 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<strong>Digiday Marketing &#038; Advertising Award Europe<\/strong>\u306b\u304a\u3044\u3066\u3001\u6700\u3082\u52b9\u679c\u7684\u306a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u65bd\u884c\u3057\u305f\u4f01\u696d\u306b\u8d08\u3089\u308c\u308b\u3001<strong>Most Effective\/Measurable Campaign of 2020<\/strong>\u3092\u53d7\u8cde\u3001\u672c\u5e74\u3067\u306f<strong>Data Breakthrough Awards<\/strong>\u306b\u304a\u3044\u3066<strong>Data Management Solution of the Year<\/strong>\u3092\u53d7\u8cde\u3057\u3066\u304a\u308a\u307e\u3059\u3002\u307e\u305f\u30013\u6708\u306b\u306f\u30d5\u30e9\u30f3\u30b9\u3092\u62e0\u70b9\u3068\u3059\u308bWeb\u89e3\u6790\u3068\u6587\u8108\u89e3\u6790\u306e\u30ea\u30fc\u30c7\u30a3\u30f3\u30b0\u4f01\u696d<strong>AT Internet\u793e<\/strong>\u306e\u8cb7\u53ce\u304c\u5b8c\u4e86\u3057\u3066\u304a\u308a\u307e\u3059\u3002AT 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Burton\u6c0f\u306b\u3088\u308b\u30b3\u30e1\u30f3\u30c8\uff1a\u300cPIANO\u3068\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u5149\u6804\u306b\u601d\u3044\u307e\u3059\u3002\u3053\u306e\u9023\u643a\u3067PIANO\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u30d5\u30a1\u30fc\u30b9\u30c8\u306eID\u306f\u3001\u30af\u30c3\u30ad\u30fc\u30ec\u30b9\u6642\u4ee3\u306b\u5099\u3048\u3001\u5168\u3066\u306e\u30d6\u30e9\u30a6\u30b6\u306e\u8a8d\u8a3c\u30fb\u975e\u8a8d\u8a3c\u30e6\u30fc\u30b6\u30fc\u306e\u30a2\u30c9\u30ec\u30c3\u30b5\u30d3\u30ea\u30c6\u30a3\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002PIANO\u306f\u30af\u30c3\u30ad\u30fc\u30ec\u30b9\u6642\u4ee3\u3067\u306e\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u4f01\u696d\u306e\u7e41\u6804\u3092\u652f\u63f4\u3059\u308b\u5305\u62ec\u7684\u306aID\u6226\u7565\u3092\u69cb\u7bc9\u3057\u307e\u3057\u305f\u3002\u300d 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Internet\u793e\u3068\u306e\u7d71\u5408\u306b\u3088\u308a\u3001\u9867\u5ba2\u304c\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u30c7\u30fc\u30bf\u30ec\u30f3\u30b8\u304c\u3055\u3089\u306b\u62e1\u5927\u3057\u3001Web\u3068\u30cd\u30a4\u30c6\u30a3\u30d6\u30a2\u30d7\u30ea\u306e\u4e21\u65b9\u3067\u306e\u4f53\u9a13\u3092\u7d50\u3073\u3064\u3051\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002 FPDA\u306b\u3064\u3044\u3066\u306e\u8a73\u7d30\u306f\u62c5\u5f53\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u30de\u30cd\u30b8\u30e3\u30fc\u3082\u3057\u304f\u306f\u3001cx-info-j@piano.io\u307e\u3067\u304a\u6c17\u8efd\u306b\u3054\u9023\u7d61\u304f\u3060\u3055\u3044\u3002<\/p>\n","protected":false},"author":49,"featured_media":12102,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[18,24,14],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PIANO\u304c\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u7de0\u7d50\u30671st\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u53d6\u5f97\u6a5f\u80fd\u3092\u62e1\u5927<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/resources.piano.io\/ja\/resources\/first-party-data-acqusition-partners-ja\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PIANO\u304c\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u7de0\u7d50\u30671st\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u53d6\u5f97\u6a5f\u80fd\u3092\u62e1\u5927\" \/>\n<meta property=\"og:description\" content=\"\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3068\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u30b0\u30ed\u30fc\u30d0\u30eb\u3067\u63d0\u4f9b\u3059\u308bPIANO\u306f\u3053\u306e\u5ea6\u3001ID5\u793e\u30fbInfoSum\u793e\u30fbLiveRamp\u793e\u30fbUsercentrics\u793e\u3068\u306e\u30c7\u30fc\u30bf\u30a2\u30c9\u30ec\u30c3\u30b5\u30d3\u30ea\u30c6\u30a3\u5411\u4e0a\u3092\u76ee\u7684\u3068\u3059\u308b\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u7de0\u7d50\u3057\u307e\u3057\u305f\u3053\u3068\u3092\u767a\u8868\u3044\u305f\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u304a\u5ba2\u69d8\u4f01\u696d\u304c\u81ea\u793e\u306e\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3001\u30aa\u30f3\u30b5\u30a4\u30c8\u3067\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3084\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u53ce\u76ca\u5316\u3001\u30af\u30c3\u30ad\u30fc\u30ec\u30b9\u6642\u4ee3\u306b\u304a\u3051\u308b\u5e83\u544a\u53ce\u76ca\u5411\u4e0a\u306e\u305f\u3081\u306b\u3001\u3088\u308a\u67d4\u8edf\u4e14\u3064\u591a\u69d8\u306a\u6a5f\u80fd\u63d0\u4f9b\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002 \u672c\u63d0\u643a\u306f\u3001PIANO\u304c\u81ea\u793e\u306e\u30c7\u30fc\u30bf\u7ba1\u7406\u30fbID\u30fb\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u30aa\u30fc\u30b1\u30b9\u30c8\u30ec\u30fc\u30b7\u30e7\u30f3\u7ba1\u7406\u3092\u7d71\u5408\u3059\u308b \u300cFirst-Party Data Acquisition\uff08\u4ee5\u4e0bFPDA\uff09\u300d \u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u5f37\u5316\u3059\u308b\u4e2d\u3067\u5b9f\u73fe\u3044\u305f\u3057\u307e\u3057\u305f\u3002\u65e7\u79f0\u300cPiano Zero\u300d\u3068\u3057\u3066\u77e5\u3089\u308c\u3066\u304a\u308a\u307e\u3059\u30011st\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u7372\u5f97\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u300cFPDA\u300d\u306f\u3001\u3053\u306e\uff11\u3064\u306e\u30b7\u30b9\u30c6\u30e0\u3067\u3001\u5168\u3066\u3092\u30ab\u30d0\u30fc\u3059\u308b\u30a8\u30f3\u30c9\u30fb\u30c4\u30fc\u30fb\u30a8\u30f3\u30c9\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u3042\u308a\u3001\u30c7\u30fc\u30bf\u7ba1\u7406\u30fbID\u3084\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u6700\u9069\u5316\u6a5f\u80fd\u3092\u7d71\u5408\u3057\u3001\u30c7\u30b8\u30bf\u30eb\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u5168\u4f53\u306e\u30e6\u30fc\u30b6\u30fc\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u30fb\u7d71\u4e00\u30fb\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u9023\u643a\u306b\u3088\u308a\u3001Cookie\u306e\u30de\u30c3\u30c1\u30f3\u30b0\u7387\u4f4e\u4e0b\u306b\u3088\u308b\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u306e\u6e1b\u5c11\u3092\u9632\u304e\u3001CX\u5411\u4e0a\u3078\u3068\u5c0e\u304d\u307e\u3059\u3002 \u300cPIANO\u306e\u9867\u5ba2\u3067\u3042\u308b\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u30af\u30c3\u30ad\u30fc\u30ec\u30b9\u6642\u4ee3\u306f\u65e2\u5b58\u306e1st\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5411\u4e0a\u3092\u56f3\u308b\u3001\u65b0\u305f\u306a\u6226\u7565\u3092\u63d0\u4f9b\u3059\u308b\u6a5f\u4f1a\u3067\u3059\u3002\u6d88\u8cbb\u8005\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3068\u540c\u610f\u304c\u6700\u91cd\u8981\u8996\u3055\u308c\u308b\u4e2d\u3001PIANO\u304c\u63d0\u4f9b\u3055\u305b\u3066\u3044\u305f\u3060\u304f\u3082\u306e\u306f\u30011st\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u30fb\u6240\u6709\u3059\u308b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3001\u305d\u3057\u3066\u53ce\u96c6\u3057\u305f\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3068\u306e\u4fa1\u5024\u4ea4\u63db\u3092\u6226\u7565\u7684\u306b\u5b9f\u884c\u3059\u308b\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3067\u3059\u3002\u300d\u3068PIANO\u793e\u6700\u9ad8\u6226\u7565\u8cac\u4efb\u8005Joanna Catalano\u306f\u30b3\u30e1\u30f3\u30c8\u3057\u3066\u3044\u307e\u3059\u3002 \u30d1\u30fc\u30c8\u30ca\u30fc\u4f1a\u793e\u3068\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u9023\u643a\u3057\u3001\u4ee5\u4e0b\u306e\u591a\u69d8\u306a\u6a5f\u80fd\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30af\u30c3\u30ad\u30fc\u30ec\u30b9\u6642\u4ee3\u306b\u304a\u3044\u3066\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30de\u30cd\u30bf\u30a4\u30ba\u306e\u5b9f\u73fe\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002 ID\uff15\u793e\u306b\u3088\u308bID\u6a5f\u80fd\u306f\u3001\u307b\u307c\u5168\u3066\u306e\u4e3b\u8981SSP\u3068\u63a5\u7d9a\u53ef\u80fd\u3067\u3042\u308b\u305f\u3081\u3001\u30af\u30c3\u30ad\u30fc\u30ec\u30b9\u30d6\u30e9\u30a6\u30b6\u306b\u304a\u3044\u3066\u30a2\u30c9\u30ec\u30c3\u30b5\u30d3\u30ea\u30c6\u30a3\u5411\u4e0a\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 ID\uff15\u793e\u6700\u9ad8\u6226\u7565\u8cac\u4efb\u8005Joanna Burton\u6c0f\u306b\u3088\u308b\u30b3\u30e1\u30f3\u30c8\uff1a\u300cPIANO\u3068\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u5149\u6804\u306b\u601d\u3044\u307e\u3059\u3002\u3053\u306e\u9023\u643a\u3067PIANO\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u30d5\u30a1\u30fc\u30b9\u30c8\u306eID\u306f\u3001\u30af\u30c3\u30ad\u30fc\u30ec\u30b9\u6642\u4ee3\u306b\u5099\u3048\u3001\u5168\u3066\u306e\u30d6\u30e9\u30a6\u30b6\u306e\u8a8d\u8a3c\u30fb\u975e\u8a8d\u8a3c\u30e6\u30fc\u30b6\u30fc\u306e\u30a2\u30c9\u30ec\u30c3\u30b5\u30d3\u30ea\u30c6\u30a3\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002PIANO\u306f\u30af\u30c3\u30ad\u30fc\u30ec\u30b9\u6642\u4ee3\u3067\u306e\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u4f01\u696d\u306e\u7e41\u6804\u3092\u652f\u63f4\u3059\u308b\u5305\u62ec\u7684\u306aID\u6226\u7565\u3092\u69cb\u7bc9\u3057\u307e\u3057\u305f\u3002\u300d InfoSum\u793e\u304c\u63d0\u4f9b\u3059\u308b\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u30c7\u30fc\u30bf\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u300c\u30c7\u30fc\u30bf\u30d0\u30f3\u30ab\u30fc\u300d\u3068\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fdd\u8b77\u306e\u305f\u3081\u306e\u30c7\u30fc\u30bf\u30de\u30c3\u30c1\u30f3\u30b0\u3092\u6d3b\u7528\u3057\u3001\u30b7\u30fc\u30e0\u30ec\u30b9\u306aID\u30ea\u30f3\u30af\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002InfoSum\u793e\u306e\u6280\u8853\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u30e1\u30c7\u30a3\u30a2\u30aa\u30fc\u30ca\u30fc\u306e\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u53ef\u80fd\u306b\u3057\u30011st\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5f37\u5316\u3057\u307e\u3059\u3002 InfoSum\u793e\u6700\u9ad8\u53ce\u76ca\u8cac\u4efb\u8005\u3067\u3042\u308bRichard 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