Launching a subscription business might have been the hot publisher trend of 2020, but it doesn’t mean it’s a simple process to undertake. As we learned in our recent Piano Academy event, there are many critical cross-functional conversations and steps involved with the decision to launch, and then optimise, a reader revenue model. What can help make the process easier? Expertise and data.

We’ve designed our new Best Practices Highlights to help break down the main components of a subscriptions strategy. They’re underpinned by industry-leading expertise and data-driven benchmark data from across hundreds of publishers. Read our Highlights for more on:

• Journey orchestration
• Onsite content recommendations 
• Testing 
• Registration 
• Ad blocking 
• Retention 
• Paid targeting 
• Pricing 
• Paid conversions 

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