{"id":12987,"date":"2022-02-07T08:14:00","date_gmt":"2022-02-07T08:14:00","guid":{"rendered":"https:\/\/piano.io\/fr\/?p=12987"},"modified":"2022-07-28T08:16:15","modified_gmt":"2022-07-28T08:16:15","slug":"le-sprint-de-12-mois-de-mediahuis-pour-doper-son-roi-publicitaire","status":"publish","type":"post","link":"https:\/\/media.tinypass.com\/fr\/resources\/le-sprint-de-12-mois-de-mediahuis-pour-doper-son-roi-publicitaire\/","title":{"rendered":"Le sprint de 12 mois de Mediahuis pour doper son ROI publicitaire"},"content":{"rendered":"\n<p><\/p>\n<p>L&#8217;entreprise de m\u00e9dia Mediahuis, leader europ\u00e9en \u00e0 l&#8217;origine de plus de 40 des plus grands sites d&#8217;information, de petites annonces et d&#8217;offres d&#8217;emploi en Belgique et aux Pays-Bas, a utilis\u00e9 Piano pour cr\u00e9er une exp\u00e9rience publicitaire digne de Facebook et de Google, tout en offrant un niveau de service et un degr\u00e9 de flexibilit\u00e9 que les g\u00e9ants ne pourraient jamais atteindre.<\/p>\n<p> <\/p>\n<p>Dans le but d&#8217;\u00eatre op\u00e9rationnel en moins d&#8217;un an, Mediahuis a fait appel \u00e0 Piano et mis en place sa plateforme pr\u00eate \u00e0 l&#8217;emploi de gestion des donn\u00e9es (DMP, de l&#8217;anglais <em>Data Management Platform<\/em>). Celle-ci a permis \u00e0 Mediahuis de se lancer dans les d\u00e9lais souhait\u00e9s, mais \u00e9galement d&#8217;offrir \u00e0 ses clients ce que les plateformes publicitaires internationales n&#8217;auraient jamais pu leur proposer : des campagnes personnalis\u00e9es et sp\u00e9cifiquement adapt\u00e9es \u00e0 leurs besoins strat\u00e9giques, qui s&#8217;appuient sur les donn\u00e9es combin\u00e9es de Mediahuis et des annonceurs.<\/p>\n<p> <\/p>\n<p>La nouvelle offre de produits et campagnes publicitaires de Mediahuis, optimis\u00e9e\u00a0 par Piano, permet \u00e0 l&#8217;\u00e9diteur de mener simultan\u00e9ment plusieurs campagnes personnalis\u00e9es par jour sur l&#8217;ensemble de son r\u00e9seau de sites. Elle repr\u00e9sente d\u00e9j\u00e0 27 % de ses recettes publicitaires. En effet, ces campagnes cibl\u00e9es g\u00e9n\u00e8rent des taux de clics en moyenne 26 % plus \u00e9lev\u00e9s que ceux des campagnes non cibl\u00e9es. 60 % des lecteurs de publicit\u00e9s de type <em>native advertising<\/em> sont par ailleurs devenus clients une fois sur le site de l&#8217;annonceur.<\/p>\n<p> <\/p>\n<p>Pour en savoir plus sur les r\u00e9alisations de Mediahuis avec Piano, consultez cette \u00e9tude de cas.<\/p>\n<p> <\/p>\n<p class=\"has-text-align-center\"><a class=\"c-btn--dark\" href=\"https:\/\/resources.piano.io\/i\/1448694-le-sprint-de-12-mois-de-mediahuis-pour-doper-son-roi-publicitaire\">Lire l&#8217;\u00e9tude de cas<\/a><\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&#8217;entreprise de m\u00e9dia Mediahuis, leader europ\u00e9en \u00e0 l&#8217;origine de plus de 40 des plus grands sites d&#8217;information, de petites annonces et d&#8217;offres d&#8217;emploi en Belgique et aux Pays-Bas, a utilis\u00e9 Piano pour cr\u00e9er une exp\u00e9rience publicitaire digne de Facebook et de Google, tout en offrant un niveau de service et un degr\u00e9 de flexibilit\u00e9 que [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":10919,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[18,23,14],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le sprint de 12 mois de Mediahuis pour doper son ROI publicitaire<\/title>\n<meta name=\"description\" content=\"Gr\u00e2ce \u00e0 la souplesse de la plateforme DMP de Piano, Mediahuis peut \u00e0 pr\u00e9sent lancer des campagnes personnalis\u00e9es, sp\u00e9cifiquement adapt\u00e9es aux besoins strat\u00e9giques de ses annonceurs et g\u00e9n\u00e9ratrices de\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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