{"id":12266,"date":"2022-05-31T15:43:42","date_gmt":"2022-05-31T15:43:42","guid":{"rendered":"https:\/\/piano.io\/?p=12266"},"modified":"2022-09-12T15:17:24","modified_gmt":"2022-09-12T15:17:24","slug":"como-el-confidencial-impulso-las-suscripciones-en-un-60-por-ciento-2","status":"publish","type":"post","link":"https:\/\/media.tinypass.com\/es\/resources\/como-el-confidencial-impulso-las-suscripciones-en-un-60-por-ciento-2\/","title":{"rendered":"C\u00f3mo El Confidencial aument\u00f3 las suscripciones en un 60% gracias al uso del A\/B test de Piano"},"content":{"rendered":"\n<p>El Confidencial es una publicaci\u00f3n digital l\u00edder en Espa\u00f1a especializada en noticias econ\u00f3micas, financieras y pol\u00edticas. Est\u00e1 orientado a un p\u00fablico profesional de mediana edad, principalmente ejecutivos bancarios y empresariales, y se financia principalmente a trav\u00e9s de publicidad, eventos y branded content.<\/p>\n\n\n\n<p>El Confidencial lanz\u00f3 su modelo de suscripci\u00f3n paga en 2020 y ha experimentado un crecimiento considerable en la suscripci\u00f3n a lo largo de 2021. El Confidencial se ha comprometido a iterar y mejorar continuamente sus productos de suscripci\u00f3n para un crecimiento y lealtad continuos. En parte, el editor lleva a cabo regularmente una variedad de pruebas de variantes m\u00faltiples para encontrar la combinaci\u00f3n perfecta para impulsar las conversiones.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>\u201cEstamos tratando de hacer coincidir las necesidades de los lectores con el contenido que estamos produciendo. El objetivo es conectar a nuestros periodistas con los datos de Piano e involucrarlos directamente en el proceso de suscripci\u00f3n y distribuci\u00f3n de art\u00edculos\u201d.<\/p><p>Jos\u00e9 Antonio Navas Moreno \u2013 Responsable de Productos de Suscripci\u00f3n, El Confidencial<\/p><\/blockquote>\n\n\n\n<p>Conozca algunas de las pruebas que realiz\u00f3 El Confidencial y c\u00f3mo sus hallazgos afectaron la participaci\u00f3n en este estudio de caso. &nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/resources.piano.io\/i\/1469155-el-confidencial-piano-case-study\" target=\"_blank\" rel=\"noopener\" class=\"broken_link\">Lea el historia de \u00e9xito<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Confidencial es una publicaci\u00f3n digital l\u00edder en Espa\u00f1a especializada en noticias econ\u00f3micas, financieras y pol\u00edticas. Est\u00e1 orientado a un p\u00fablico profesional de mediana edad, principalmente ejecutivos bancarios y empresariales, y se financia principalmente a trav\u00e9s de publicidad, eventos y branded content. El Confidencial lanz\u00f3 su modelo de suscripci\u00f3n paga en 2020 y ha experimentado [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":11869,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[24,23],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo El Confidencial impuls\u00f3 las suscripcionesen un 60 % con Piano<\/title>\n<meta name=\"description\" content=\"Discover how El Confidencial used Piano Analytics data to optimize its site with a range of splits tests and drive subscriptions by 60%\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/resources.piano.io\/es\/resources\/como-el-confidencial-impulso-las-suscripciones-en-un-60-por-ciento-2\/\" \/>\n<meta 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